| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A broader view on brands’ growth and decline
|
Formisano, Marcello
|
|
|
62 |
2 |
p. 127-138
|
artikel
|
| 2 |
An integrative typology of relational benefits and costs in social media brand pages
|
Tsimonis, Georgios
|
|
|
62 |
2 |
p. 216-233
|
artikel
|
| 3 |
Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience
|
Guedes, Biatriz
|
|
|
62 |
2 |
p. 124-126
|
artikel
|
| 4 |
Looking beyond the stars: A description of text mining technique to extract latent dimensions from online product reviews
|
Situmeang, Frederik
|
|
|
62 |
2 |
p. 195-215
|
artikel
|
| 5 |
Market basket applications on short web links
|
Gallagher, James
|
|
|
62 |
2 |
p. 139-157
|
artikel
|
| 6 |
Non-Korean consumers’ preferences on Korean popular music: A two-country study
|
Ryu, Jungyop
|
|
|
62 |
2 |
p. 234-252
|
artikel
|
| 7 |
Research priorities for data, market research, and insights
|
Nunan, Daniel
|
|
|
62 |
2 |
p. 121-123
|
artikel
|
| 8 |
Stimulating consumer community creation through a co-design approach
|
Storvang, Pia
|
|
|
62 |
2 |
p. 176-194
|
artikel
|
| 9 |
Utilizing relative weight analysis in customer satisfaction research
|
Garver, Michael S
|
|
|
62 |
2 |
p. 158-175
|
artikel
|
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