no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
1 |
A Marginalised Future for Market Research?
|
Phillips, Adam |
|
2011 |
53 |
6 |
p. 735-736 |
article |
2 |
Book Review: Refocusing Focus Groups: A Practical Guide
|
Barnham, Chris |
|
2011 |
53 |
6 |
p. 859-860 |
article |
3 |
Customer Experience: Are We Measuring the Right Things?
|
Maklan, Stan |
|
2011 |
53 |
6 |
p. 771-772 |
article |
4 |
Editorial
|
Mouncey, Peter |
|
2011 |
53 |
6 |
p. 727-734 |
article |
5 |
Generation C: Content, Creation, Connections and Choice
|
Hardey, Mariann |
|
2011 |
53 |
6 |
p. 749-770 |
article |
6 |
Market Share Predictions: A New Model with Rating-Based Conjoint Analysis
|
Guyon, Hervé |
|
2011 |
53 |
6 |
p. 831-857 |
article |
7 |
Service Quality Perceptions of Solely Loyal Customers
|
Bogomolova, Swetlana |
|
2011 |
53 |
6 |
p. 793-810 |
article |
8 |
The Determinants of the Sports Team Sponsor's Brand Equity
|
Wang, Michael Chih-Hung |
|
2011 |
53 |
6 |
p. 811-829 |
article |
9 |
Welcoming People with Mental Health Problems into Mainstream Market Research
|
Stevenson, Ruth |
|
2011 |
53 |
6 |
p. 737-748 |
article |