| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Survey of the Challenges and Pifalls of Cluster Analysis Application in Market Segmentation
|
Tuma, Michael N.
|
|
2011
|
53 |
3 |
p. 391-414
|
artikel
|
| 2 |
Book Review: How Brands Grow: What Marketers Don't Know
|
Wilson, Alan
|
|
2011
|
53 |
3 |
p. 441-442
|
artikel
|
| 3 |
Book Review: The Aging Consumer: Perspective from Psychology and Economics
|
Angell, Robert J.
|
|
2011
|
53 |
3 |
p. 439-440
|
artikel
|
| 4 |
Devil or Angel?
|
Peng, Ling
|
|
2011
|
53 |
3 |
p. 415-437
|
artikel
|
| 5 |
Editorial
|
Mouncey, Peter
|
|
2011
|
53 |
3 |
p. 293-301
|
artikel
|
| 6 |
Improving the Display of Correspondence Analysis Using Moon Plots
|
Bock, Tim
|
|
2011
|
53 |
3 |
p. 307-326
|
artikel
|
| 7 |
Individual Differences in Motivation to Participate in Online Panels
|
Brüggen, Elisabeth
|
|
2011
|
53 |
3 |
p. 369-390
|
artikel
|
| 8 |
Producing Work-Ready Graduates: The Role of the Entrepreneurial University
|
Culkin, Nigel
|
|
2011
|
53 |
3 |
p. 347-368
|
artikel
|
| 9 |
The NPS and the ACSI: A Critique and An Alternative metric
|
East, Robert
|
|
2011
|
53 |
3 |
p. 327-346
|
artikel
|
| 10 |
Viewpoint: Is Neuroscience Facilitating a New Era of the Hidden Persuader
|
Addie, Ian
|
|
2011
|
53 |
3 |
p. 303-305
|
artikel
|
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