| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A New Tool for Pre-testing Direct Mail
|
Faulkner, Margaret
|
|
2008
|
50 |
4 |
p. 469-490
|
artikel
|
| 2 |
Book Review: ESOMAR Market Research Handbook, Fifth Edition
|
Wilson, Alan
|
|
2008
|
50 |
4 |
p. 559-560
|
artikel
|
| 3 |
Book Review: The Telephone Interviewer's Handbook: How to Conduct Standardised Conversations
|
Santry, Eamonn
|
|
2008
|
50 |
4 |
p. 560-562
|
artikel
|
| 4 |
Editorial
|
Mouncey, Peter
|
|
2008
|
50 |
4 |
p. 423-428
|
artikel
|
| 5 |
Forum: Building Better Causal Models to Measure the Relationship between Attitudes and Customer Loyalty
|
García, Jose Antonio Martínez
|
|
2008
|
50 |
4 |
p. 437-447
|
artikel
|
| 6 |
Measuring Customer Loyalty to Product Variants
|
Singh, Jaywant
|
|
2008
|
50 |
4 |
p. 513-532
|
artikel
|
| 7 |
Optimising the Language of Email Survey Invitations
|
Moskowitz, Howard R.
|
|
2008
|
50 |
4 |
p. 491-510
|
artikel
|
| 8 |
Tackling Health Inequalities Using Geodemographics: A Social Marketing Approach
|
Farr, Marc
|
|
2008
|
50 |
4 |
p. 449-467
|
artikel
|
| 9 |
Using Support Vector Semiparametric Regression to Estimate the Effects of Pricing on Brand Substitution
|
Martínez-Ruiz, María Pilar
|
|
2008
|
50 |
4 |
p. 533-557
|
artikel
|
| 10 |
Viewpoint: Response to ‘Fifty Years Using the Wrong Model of Advertising’
|
Cramphorn, Spike
|
|
2008
|
50 |
4 |
p. 431-436
|
artikel
|
| 11 |
Viewpoint: UK Alcohol Policy and Market Research: Media Debates and Methodological Differences
|
Hackley, Chris
|
|
2008
|
50 |
4 |
p. 429-431
|
artikel
|
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