| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Book Review: Super crunchers. How anything can be predicted
|
Cooke, Mike
|
|
2008
|
50 |
1 |
p. 157-158
|
artikel
|
| 2 |
Book Review: The 50-Plus Market
|
Mouncey, Peter
|
|
2008
|
50 |
1 |
p. 155-156
|
artikel
|
| 3 |
Commentary - How did the MRS Journal Start?
|
Downham, John
|
|
2008
|
50 |
1 |
p. 7-10
|
artikel
|
| 4 |
Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales
|
Dawes, John
|
|
2008
|
50 |
1 |
p. 61-104
|
artikel
|
| 5 |
Editorial
|
Mouncey, Peter
|
|
2008
|
50 |
1 |
p. 1-6
|
artikel
|
| 6 |
Fifty Years Using the Wrong Model of Advertising
|
Heath, Robert
|
|
2008
|
50 |
1 |
p. 29-59
|
artikel
|
| 7 |
Forum - Food for Thought: Shouldn't we Actually Target Food Advertising more towards Kids and not Less?
|
Strachan, Juliet
|
|
2008
|
50 |
1 |
p. 13-27
|
artikel
|
| 8 |
Improved Scale Development in Marketing: An Empirical Illustration
|
Terblanche, Nic S.
|
|
2008
|
50 |
1 |
p. 105-119
|
artikel
|
| 9 |
Marketing Research in Japan: From its Emergence to the Present
|
Synodinos, Nicolaos E.
|
|
2008
|
50 |
1 |
p. 121-153
|
artikel
|
| 10 |
Viewpoint - Facebook: The Future of Networking with Customers
|
Poynter, Ray
|
|
2008
|
50 |
1 |
p. 11-12
|
artikel
|
| 11 |
Web Surveys versus other Survey Modes: A Meta-Analysis Comparing Response Rates
|
Manfreda, Katja Lozar
|
|
2008
|
50 |
1 |
p. 79-104
|
artikel
|
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