| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Application of Projective Techniques in an E-business Research Context: A Response to ‘Projective Techniques in Market Research -Valueless Subjectivity or Insightful Reality?’
|
Ramsey, Elaine
|
|
2006
|
48 |
5 |
p. 551-573
|
article
|
| 2 |
Book Review: Paul Szwarc – Researching Customer Satisfaction and Loyalty
|
Bradley, Nigel
|
|
2006
|
48 |
5 |
p. 637-638
|
article
|
| 3 |
Editorial
|
Mouncey, Peter
|
|
2006
|
48 |
5 |
p. 505-509
|
article
|
| 4 |
Influences of Customer Differences of Loyalty, Perceived Risk and Category Experience on Customer Satisfaction Ratings
|
Johnson, Mark S.
|
|
2006
|
48 |
5 |
p. 601-622
|
article
|
| 5 |
Looking for the Emotional Unconscious in Advertising
|
Penn, David
|
|
2006
|
48 |
5 |
p. 515-524
|
article
|
| 6 |
The Prevalence and Usefulness of Market Research: An Empirical Investigation into ‘Background’ versus ‘Decision’ Research
|
Ganeshasundaram, Raguragavan
|
|
2006
|
48 |
5 |
p. 525-550
|
article
|
| 7 |
The Relationship between Corporate Websites and Brand Equity: A Conceptual Framework and Research Agenda
|
Argyriou, Evmorfia
|
|
2006
|
48 |
5 |
p. 575-599
|
article
|
| 8 |
Utilising Surveys for Finding Improvement Areas for Customer Satisfaction along the Supply Chain
|
Kocakoc, Ipek Deveci
|
|
2006
|
48 |
5 |
p. 623-636
|
article
|
| 9 |
Viewpoint - Response to the Trouble with Marketing Research is Marketing Researchers' by Nigel F. Piercy
|
Campbell, Rosie
|
|
2006
|
48 |
5 |
p. 512-513
|
article
|
| 10 |
Viewpoint - Writing Stuff - why Bother?
|
Ereaut, Gill
|
|
2006
|
48 |
5 |
p. 511-512
|
article
|
Journal description