nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Application of Projective Techniques in an E-business Research Context: A Response to ‘Projective Techniques in Market Research -Valueless Subjectivity or Insightful Reality?’
|
Ramsey, Elaine |
|
2006 |
48 |
5 |
p. 551-573 |
artikel |
2 |
Book Review: Paul Szwarc – Researching Customer Satisfaction and Loyalty
|
Bradley, Nigel |
|
2006 |
48 |
5 |
p. 637-638 |
artikel |
3 |
Editorial
|
Mouncey, Peter |
|
2006 |
48 |
5 |
p. 505-509 |
artikel |
4 |
Influences of Customer Differences of Loyalty, Perceived Risk and Category Experience on Customer Satisfaction Ratings
|
Johnson, Mark S. |
|
2006 |
48 |
5 |
p. 601-622 |
artikel |
5 |
Looking for the Emotional Unconscious in Advertising
|
Penn, David |
|
2006 |
48 |
5 |
p. 515-524 |
artikel |
6 |
The Prevalence and Usefulness of Market Research: An Empirical Investigation into ‘Background’ versus ‘Decision’ Research
|
Ganeshasundaram, Raguragavan |
|
2006 |
48 |
5 |
p. 525-550 |
artikel |
7 |
The Relationship between Corporate Websites and Brand Equity: A Conceptual Framework and Research Agenda
|
Argyriou, Evmorfia |
|
2006 |
48 |
5 |
p. 575-599 |
artikel |
8 |
Utilising Surveys for Finding Improvement Areas for Customer Satisfaction along the Supply Chain
|
Kocakoc, Ipek Deveci |
|
2006 |
48 |
5 |
p. 623-636 |
artikel |
9 |
Viewpoint - Response to the Trouble with Marketing Research is Marketing Researchers' by Nigel F. Piercy
|
Campbell, Rosie |
|
2006 |
48 |
5 |
p. 512-513 |
artikel |
10 |
Viewpoint - Writing Stuff - why Bother?
|
Ereaut, Gill |
|
2006 |
48 |
5 |
p. 511-512 |
artikel |