| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A Discussion on the Use of Sensitivity Panels in Market Research
|
Schlackman, William
|
|
1997
|
39 |
1 |
p. 1-13
|
article
|
| 2 |
Conditioning and Bias in Consumer Panels - Some New Results
|
Buck, S. F.
|
|
1997
|
39 |
1 |
p. 1-11
|
article
|
| 3 |
Data Fusion: An Appraisal and Experimental Evaluation
|
O'Brien, John
|
|
1997
|
39 |
1 |
p. 1-52
|
article
|
| 4 |
How do Consumers Feel Advertising Works?
|
Gordon, Wendy
|
|
1997
|
39 |
1 |
p. 1-11
|
article
|
| 5 |
How do you like your Data: Raw, al Dente or Stewed?
|
Bowles, Tim
|
|
1997
|
39 |
1 |
p. 1-10
|
article
|
| 6 |
Interviewer Variability
|
Collins, Marin
|
|
1997
|
39 |
1 |
p. 1-14
|
article
|
| 7 |
Pricing Research Techniques
|
Blamires, Chris
|
|
1997
|
39 |
1 |
p. 1-14
|
article
|
| 8 |
Small is Beautiful but Difficult
|
Smith, David
|
|
1997
|
39 |
1 |
p. 1-13
|
article
|
| 9 |
The Application of Geodemographics to Retailing
|
Johnson, Maureen
|
|
1997
|
39 |
1 |
p. 1-19
|
article
|
| 10 |
The Effect of Clustering on Costs and Sampling Errors of Random Samples
|
Harris, Paul
|
|
1997
|
39 |
1 |
p. 1-11
|
article
|
| 11 |
The trade-off model and its extensions
|
Westwood, Dick
|
|
1997
|
39 |
1 |
p. 1-18
|
article
|
| 12 |
The Use of Interaction Coding and follow-up Interviews to Investigate Comprehension of Survey Questions
|
Morton-Williams, Jean
|
|
1997
|
39 |
1 |
p. 1-16
|
article
|
| 13 |
The Utility to Market Research of the Classification of Residential Neighbourhoods
|
Baker, Ken
|
|
1997
|
39 |
1 |
p. 1-12
|
article
|
| 14 |
What have We Learned from Researching AIDS?
|
Orton, Simon
|
|
1997
|
39 |
1 |
p. 1-20
|
article
|
Journal description