nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A Discussion on the Use of Sensitivity Panels in Market Research
|
Schlackman, William |
|
1997 |
39 |
1 |
p. 1-13 |
artikel |
2 |
Conditioning and Bias in Consumer Panels - Some New Results
|
Buck, S. F. |
|
1997 |
39 |
1 |
p. 1-11 |
artikel |
3 |
Data Fusion: An Appraisal and Experimental Evaluation
|
O'Brien, John |
|
1997 |
39 |
1 |
p. 1-52 |
artikel |
4 |
How do Consumers Feel Advertising Works?
|
Gordon, Wendy |
|
1997 |
39 |
1 |
p. 1-11 |
artikel |
5 |
How do you like your Data: Raw, al Dente or Stewed?
|
Bowles, Tim |
|
1997 |
39 |
1 |
p. 1-10 |
artikel |
6 |
Interviewer Variability
|
Collins, Marin |
|
1997 |
39 |
1 |
p. 1-14 |
artikel |
7 |
Pricing Research Techniques
|
Blamires, Chris |
|
1997 |
39 |
1 |
p. 1-14 |
artikel |
8 |
Small is Beautiful but Difficult
|
Smith, David |
|
1997 |
39 |
1 |
p. 1-13 |
artikel |
9 |
The Application of Geodemographics to Retailing
|
Johnson, Maureen |
|
1997 |
39 |
1 |
p. 1-19 |
artikel |
10 |
The Effect of Clustering on Costs and Sampling Errors of Random Samples
|
Harris, Paul |
|
1997 |
39 |
1 |
p. 1-11 |
artikel |
11 |
The trade-off model and its extensions
|
Westwood, Dick |
|
1997 |
39 |
1 |
p. 1-18 |
artikel |
12 |
The Use of Interaction Coding and follow-up Interviews to Investigate Comprehension of Survey Questions
|
Morton-Williams, Jean |
|
1997 |
39 |
1 |
p. 1-16 |
artikel |
13 |
The Utility to Market Research of the Classification of Residential Neighbourhoods
|
Baker, Ken |
|
1997 |
39 |
1 |
p. 1-12 |
artikel |
14 |
What have We Learned from Researching AIDS?
|
Orton, Simon |
|
1997 |
39 |
1 |
p. 1-20 |
artikel |