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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
7 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | An Investigation into the Effects of Questionnaire Identification Numbers in Consumer Mail Surveys |
Kalafatis, Stavros P. |
1996 |
38 | 3 |
p. 1-9 |
article |
|
| 2 | Direction, Magnitude and Implications of Non-response Bias in Mail Surveys |
Chen, Henry C. K. |
1996 |
38 | 3 |
p. 1-10 |
article |
|
| 3 | Group Discussion Attendance and Attitudes to TV Advertising |
Bond, Geoff |
1996 |
38 | 3 |
p. 1-12 |
article |
|
| 4 | Measuring the Fragmenting Television Audience |
Kirkham, Mike |
1996 |
38 | 3 |
p. 1-6 |
article |
|
| 5 | Non-linear Price Effects |
Mercer, Alan |
1996 |
38 | 3 |
p. 1-6 |
article |
|
| 6 | Qualitative Research among Ethnic Minority Communities |
Sills, Andrew |
1996 |
38 | 3 |
p. 1-17 |
article |
|
| 7 | The Influence of Positive and Negative Wording and Issue Involvement on Responses to Likert Scales in Marketing Research |
Garg, Rajendar K. |
1996 |
38 | 3 |
p. 1-11 |
article |
7 results found