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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
7 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Communications: Not Waving but Drowning |
Williams, Jenny |
1994 |
36 | 1 |
p. 1-2 |
article |
|
| 2 | Continuous Research - Art Nielsen to AD 2000 |
Penford, Mike |
1994 |
36 | 1 |
p. 1-8 |
article |
|
| 3 | Marketing Research Directions in the USA |
Dittus, Edward C. |
1994 |
36 | 1 |
p. 1-7 |
article |
|
| 4 | Market Structure, Brand Effectiveness and the Profitable Approach to New Products and Line Extensions |
Butler, Dave |
1994 |
36 | 1 |
p. 1-14 |
article |
|
| 5 | Modelling Methodology. Basics to Neural Nets - a Return to Ignorance? |
Freeman, Paul |
1994 |
36 | 1 |
p. 1-8 |
article |
|
| 6 | Price/Advertising Modelling |
Baker, Paul |
1994 |
36 | 1 |
p. 1-12 |
article |
|
| 7 | The Link between Ad Awareness and Sales. New Evidence from Sales Response Modelling |
Hollis, Nigel |
1994 |
36 | 1 |
p. 1-10 |
article |
7 results found