| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Academic Researchers are from Mars…
|
Henning, Jeffrey
|
|
2014
|
|
5 |
p. 569-570
|
artikel
|
| 2 |
An Empirical Comparison of Methods
|
Backhaus, Klaus
|
|
2005
|
|
5 |
p. 541-560
|
artikel
|
| 3 |
A New Approach to Network Analysis for Brand Positioning
|
Wang, Hui-Ju
|
|
2015
|
|
5 |
p. 727-742
|
artikel
|
| 4 |
An Examination of Regional Differences in China by Socio-Cultural Factors
|
Cho, Hyeon Jeong
|
|
2010
|
|
5 |
p. 613-633
|
artikel
|
| 5 |
Application of Projective Techniques in an E-business Research Context: A Response to ‘Projective Techniques in Market Research -Valueless Subjectivity or Insightful Reality?’
|
Ramsey, Elaine
|
|
2006
|
|
5 |
p. 551-573
|
artikel
|
| 6 |
Applications of Simulated Annealing in Market Research
|
Sharot, Trevor
|
|
2010
|
|
5 |
p. 579-592
|
artikel
|
| 7 |
A Respondent-friendly Method of Ranking Long Lists
|
Heyman, James
|
|
2016
|
|
5 |
p. 693-710
|
artikel
|
| 8 |
ASC Conference - Multiple Panel Members: Saints or Sinners?
|
Cape, Pete
|
|
2008
|
|
5 |
p. 702-704
|
artikel
|
| 9 |
ASC Conference - Orion: Identifying Inattentive or Fraudulent Respondents
|
Cooke, Mike
|
|
2008
|
|
5 |
p. 695-698
|
artikel
|
| 10 |
ASC Conference - You're the Boss! Time to Place the Respondent at the Forefront of our Survey Design
|
Johnson, A.J.
|
|
2008
|
|
5 |
p. 698-701
|
artikel
|
| 11 |
Assessing mobile-based online surveys: methodological considerations and pilot study in an advertising context
|
Okazaki, Shintaro
|
|
2007
|
|
5 |
p. 651-675
|
artikel
|
| 12 |
Beyond the 2011 Census in the United Kingdom: With an International Perspective
|
Dugmore, Keith
|
|
2011
|
|
5 |
p. 619-650
|
artikel
|
| 13 |
Binary Choice vs Ratings Scales
|
Harvey, Chris
|
|
2016
|
|
5 |
p. 647-648
|
artikel
|
| 14 |
Book Review: Brand Psychology: Consumer Perceptions, Corporate Reputations
|
Barhorst, Jennifer Brannon
|
|
2015
|
|
5 |
p. 801-802
|
artikel
|
| 15 |
Book Review: Consumer Kids - How Big Business is Grooming Our Children for Profit
|
Hamilton, Kathy
|
|
2009
|
|
5 |
p. 1-4
|
artikel
|
| 16 |
Book Review: Consumer Kids – how Big Business is Grooming Our Children for Profit
|
|
|
2009
|
|
5 |
p. 709-710
|
artikel
|
| 17 |
Book Review: Creating Value with Big Data Analytics: Making Smarter Marketing Decisions
|
Mouncey, Peter
|
|
2016
|
|
5 |
p. 761-764
|
artikel
|
| 18 |
Book Review: Improving Surveys with Paradata: Analytic uses of process Information
|
Gutmann, Justin
|
|
2014
|
|
5 |
p. 691-693
|
artikel
|
| 19 |
Book Review: Paul Szwarc – Researching Customer Satisfaction and Loyalty
|
Bradley, Nigel
|
|
2006
|
|
5 |
p. 637-638
|
artikel
|
| 20 |
Book review: Rohit Bhargava, Non-obvious 2019: How to predict trends and win the future
|
Smith, David
|
|
2019
|
|
5 |
p. 548-550
|
artikel
|
| 21 |
Book Review: The Cult of the Amateur: How Today's Internet is Killing Our Culture and Assaulting Our Economy
|
Fletcher, Winston
|
|
2007
|
|
5 |
p. 677-678
|
artikel
|
| 22 |
Book Review: The Drunkard's Walk – how Randomness Rules Our Lives
|
|
|
2009
|
|
5 |
p. 707-708
|
artikel
|
| 23 |
Book Review: The Drunkard's Walk - How Randomness Rules Our Lives
|
Mouncey, Peter
|
|
2009
|
|
5 |
p. 1-4
|
artikel
|
| 24 |
Book Review: The Halal Frontier: Muslim Consumers in a Globalized Market
|
Jafari, Aliakbar
|
|
2012
|
|
5 |
p. 723-725
|
artikel
|
| 25 |
Book Review: The Handbook of Online and Social Media Research
|
Wilson, Alan
|
|
2011
|
|
5 |
p. 725-726
|
artikel
|
| 26 |
Book Review: The Long Tail: How Endless Choice is Creating Unlimited Demand
|
Lidstone, Russ
|
|
2007
|
|
5 |
p. 678-680
|
artikel
|
| 27 |
Book Review: The Paradox of Choice, Why More is Less, by Barry Schwartz
|
Marck, Michael
|
|
2010
|
|
5 |
p. 699-701
|
artikel
|
| 28 |
Book Review: The Psychology of Fear in Organisations: How to Transform Anxiety into Well-Being, Productivity and Innovation
|
Mcdonald, Malcolm
|
|
2015
|
|
5 |
p. 803-804
|
artikel
|
| 29 |
Book Review: The Satisfied Customer, by Claes Fornell
|
Gutmann, Justin
|
|
2010
|
|
5 |
p. 697-699
|
artikel
|
| 30 |
Book Review: Transport Survey Methods: Best Practice for Decision Making
|
Gutmann, Justin
|
|
2013
|
|
5 |
p. 739-741
|
artikel
|
| 31 |
Book Review: We are Smarter than me
|
Buckley, Nick
|
|
2008
|
|
5 |
p. 707-709
|
artikel
|
| 32 |
Book Review: Web Survey Methodology
|
Wilson, Alan
|
|
2017
|
|
5 |
p. 691-692
|
artikel
|
| 33 |
Book Review: We-think: The Power of Mass Creativity
|
Cooke, Mike
|
|
2008
|
|
5 |
p. 705-707
|
artikel
|
| 34 |
Call for Papers for Special Issues of International Journal of Market Research: ‘Research for Development’
|
|
|
2019
|
|
5 |
p. 551
|
artikel
|
| 35 |
Can blockchain really disrupt market research?
|
Florès, Laurent
|
|
2019
|
|
5 |
p. 466-467
|
artikel
|
| 36 |
Choosing the Right Baskets for Your Eggs: Deriving Actionable Customer Segments Using Supervised Genetic Algorithms
|
Davis, Sam
|
|
2012
|
|
5 |
p. 689-706
|
artikel
|
| 37 |
Cluster Sampling: A False Economy?
|
Zelin, Andrew
|
|
2005
|
|
5 |
p. 501-522
|
artikel
|
| 38 |
Comparing survey ranking question formats in mail surveys
|
Smyth, Jolene D.
|
|
2018
|
|
5 |
p. 502-516
|
artikel
|
| 39 |
Conspicuous Conservation: Using Semiotics to Understand Sustainable Luxury
|
Cervellon, Marie-Cécile
|
|
2013
|
|
5 |
p. 695-717
|
artikel
|
| 40 |
Consumer Sentiment after the Global Financial Crisis
|
Lozza, Edoardo
|
|
2016
|
|
5 |
p. 671-691
|
artikel
|
| 41 |
Controlling social desirability bias
|
Larson, Ronald B.
|
|
2019
|
|
5 |
p. 534-547
|
artikel
|
| 42 |
Development of a research tool for the elicitation of consumer response
|
Zou, Tracy X.P.
|
|
2007
|
|
5 |
p. 613-631
|
artikel
|
| 43 |
Digital versus Traditional Newspapers: Influences on Perceived Substitutability
|
|
|
2009
|
|
5 |
p. 635-657
|
artikel
|
| 44 |
Digital versus Traditional Newspapers: Influences on Perceived Substitutability
|
Flavián, Carlos
|
|
2009
|
|
5 |
p. 1-19
|
artikel
|
| 45 |
Economic Value for University Services: Modelling and Heterogeneity Analysis
|
Sánchez-Fernández, Raquel
|
|
2017
|
|
5 |
p. 671-690
|
artikel
|
| 46 |
Editorial
|
Mouncey, Peter
|
|
2017
|
|
5 |
p. 541-550
|
artikel
|
| 47 |
Editorial
|
Mouncey, Peter
|
|
2016
|
|
5 |
p. 641-646
|
artikel
|
| 48 |
Editorial
|
|
|
2009
|
|
5 |
p. 571-573
|
artikel
|
| 49 |
Editorial
|
Mouncey, Peter
|
|
2009
|
|
5 |
p. 1-6
|
artikel
|
| 50 |
Editorial
|
Mouncey, Peter
|
|
2015
|
|
5 |
p. 657-667
|
artikel
|
| 51 |
Editorial
|
Mouncey, Peter
|
|
2012
|
|
5 |
p. 577-585
|
artikel
|
| 52 |
Editorial
|
Mouncey, Peter
|
|
2006
|
|
5 |
p. 505-509
|
artikel
|
| 53 |
Editorial
|
Mouncey, Peter
|
|
2008
|
|
5 |
p. 563-568
|
artikel
|
| 54 |
Editorial
|
Mouncey, Peter
|
|
2011
|
|
5 |
p. 569-578
|
artikel
|
| 55 |
Editorial
|
Mouncey, Peter
|
|
2013
|
|
5 |
p. 601-608
|
artikel
|
| 56 |
Editorial
|
Mouncey, Peter
|
|
2007
|
|
5 |
p. 539-544
|
artikel
|
| 57 |
Editorial
|
Mouncey, Peter
|
|
2010
|
|
5 |
p. 553-560
|
artikel
|
| 58 |
Effect of a Promised Donation to Charity on Survey Response
|
Gendall, Philip
|
|
2010
|
|
5 |
p. 565-577
|
artikel
|
| 59 |
Effects of Incentives and the Big Five Personality Dimensions on Internet Panellists’ Ratings
|
|
|
2009
|
|
5 |
p. 687-706
|
artikel
|
| 60 |
Effects of Incentives and the Big Five Personality Dimensions on Internet Panellists’ Ratings
|
Larson, Andrea J.
|
|
2009
|
|
5 |
p. 1-16
|
artikel
|
| 61 |
Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context
|
Jakubanecs , Alexander
|
|
2019
|
|
5 |
p. 518-533
|
artikel
|
| 62 |
Eliminating Order Effects in Association Tasks without using Randomisation
|
Durbach, Ian
|
|
2015
|
|
5 |
p. 759-776
|
artikel
|
| 63 |
Essence: The Structure and Dynamics of the Brand
|
Barnham, Chris
|
|
2009
|
|
5 |
p. 1-14
|
artikel
|
| 64 |
Essence: The Structure and Dynamics of the Brand
|
|
|
2009
|
|
5 |
p. 593-610
|
artikel
|
| 65 |
Estimating Nonresponse Bias and Mode Effects in a Mixed-Mode Survey
|
Lugtig, Peter
|
|
2011
|
|
5 |
p. 669-686
|
artikel
|
| 66 |
Exploring constituency-level estimates for the 2017 British general election
|
Johnston, Ron
|
|
2018
|
|
5 |
p. 463-483
|
artikel
|
| 67 |
Exploring Luxury Value Perceptions in China
|
Sun, Gong
|
|
2016
|
|
5 |
p. 711-731
|
artikel
|
| 68 |
Exploring the past Behaviour of New Brand Buyers
|
Tanusondjaja, Arry
|
|
2016
|
|
5 |
p. 733-747
|
artikel
|
| 69 |
Eye-Tracking Information Processing in Choice-Based Conjoint Analysis
|
Meißner, Martin
|
|
2010
|
|
5 |
p. 593-612
|
artikel
|
| 70 |
Forum - How does Web 2.0 Stretch Traditional Influencing Patterns?
|
Eccleston, Derek
|
|
2008
|
|
5 |
p. 575-590
|
artikel
|
| 71 |
Forum - Participation Cycles and Emergent Cultures in an Online Community
|
Ewing, Tom
|
|
2008
|
|
5 |
p. 575-590
|
artikel
|
| 72 |
Forum - Small business market research: Examining the human factor
|
Hamlin, Robert P.
|
|
2007
|
|
5 |
p. 551-571
|
artikel
|
| 73 |
Gaining insights without questions; Political Polling; Democracy Awards and IJMR Executive Editorial Board
|
Mouncey, Peter
|
|
2018
|
|
5 |
p. 425-434
|
artikel
|
| 74 |
Guest Editorial - The New World of Web 2.0 Research
|
Cooke, Mike
|
|
2008
|
|
5 |
p. 569-572
|
artikel
|
| 75 |
Hello marketing, what can artificial intelligence help you with?
|
Wirth, Norbert
|
|
2018
|
|
5 |
p. 435-438
|
artikel
|
| 76 |
Household Vehicle Consumption Forecasts in the United States, 2000 to 2005
|
Feng, Qiushi
|
|
2011
|
|
5 |
p. 593-618
|
artikel
|
| 77 |
How power states and others’ statuses influence status consumption: The role of signaling effectiveness
|
Jin, Xiaotong
|
|
2018
|
|
5 |
p. 531-546
|
artikel
|
| 78 |
How Research Assisted the Rollout of a Mobile Agriculture Information Service: The Day Peepli went [Live]1
|
Mistry, Purvi
|
|
2012
|
|
5 |
p. 589-602
|
artikel
|
| 79 |
How the Linguistic Characteristics of a Brand Name can Affect its Luxury Appeal
|
Pathak, Abhishek
|
|
2017
|
|
5 |
p. 567-600
|
artikel
|
| 80 |
How to Mix Brand Placements in Television Programmes to Maximise Effectiveness
|
Dens, Nathalie
|
|
2016
|
|
5 |
p. 649-670
|
artikel
|
| 81 |
Ideal and Maximum Length for a Web Survey
|
Revilla, Melanie
|
|
2017
|
|
5 |
p. 557-565
|
artikel
|
| 82 |
IJMR Editorial
|
Mouncey, Peter
|
|
2019
|
|
5 |
p. 459-465
|
artikel
|
| 83 |
Influences of Customer Differences of Loyalty, Perceived Risk and Category Experience on Customer Satisfaction Ratings
|
Johnson, Mark S.
|
|
2006
|
|
5 |
p. 601-622
|
artikel
|
| 84 |
In Search of Excellence: The Influence of Peter Cooper on Qualitative Research
|
Branthwaite, Alan
|
|
2012
|
|
5 |
p. 635-658
|
artikel
|
| 85 |
Insight Intelligence Market Research Summit 2016, 9–10 May, London
|
Bramley, Ian
|
|
2016
|
|
5 |
p. 749-759
|
artikel
|
| 86 |
Investigating the Measures of Relative Importance in Marketing Research
|
Bansal, Harvir S.
|
|
2013
|
|
5 |
p. 675-694
|
artikel
|
| 87 |
Is Mianzi the only Face of Chinese Consumers of Wine?: A Typology of Chinese Consumers of Imported Wine
|
Masson, Josselin
|
|
2017
|
|
5 |
p. 625-654
|
artikel
|
| 88 |
‘It's as Vital as the Air that they
|
Hindmarch, Julie
|
|
2005
|
|
5 |
p. 487-500
|
artikel
|
| 89 |
Join the Research - Participant-led Open-ended Questions
|
Verhaeghe, Annelies
|
|
2008
|
|
5 |
p. 655-678
|
artikel
|
| 90 |
Labelling and Direction of Slider Questions
|
Liu, Mingnan
|
|
2017
|
|
5 |
p. 601-624
|
artikel
|
| 91 |
Lessons from the Polls: Retrospective Views on the Performance of the Opinion Polls Conducted in the Run-up to the 2010 UK General Election
|
Phillips, Adam
|
|
2010
|
|
5 |
p. 675-696
|
artikel
|
| 92 |
Looking for the Emotional Unconscious in Advertising
|
Penn, David
|
|
2006
|
|
5 |
p. 515-524
|
artikel
|
| 93 |
Lotteries and Study Results in Market Research Online Panels
|
Göritz, Anja S.
|
|
2013
|
|
5 |
p. 611-626
|
artikel
|
| 94 |
Measuring the Hidden Power of Emotive Advertising
|
Heath, Robert
|
|
2005
|
|
5 |
p. 467-486
|
artikel
|
| 95 |
Modeling the effect of quota sampling on online fieldwork efficiency: An analysis of the connection between uncertainty and sample usage
|
Ochoa, Carlos
|
|
2018
|
|
5 |
p. 484-501
|
artikel
|
| 96 |
Multilingual Elite-interviews and Software-based Analysis
|
Sinkovics, Rudolf R.
|
|
2011
|
|
5 |
p. 705-724
|
artikel
|
| 97 |
Myths and Realities of Respondent Engagement in Online Surveys
|
Guin, Theo Downes-Le
|
|
2012
|
|
5 |
p. 613-633
|
artikel
|
| 98 |
New Conjoint Approaches to Scaling Brand Equity and Optimising share of Preference Prediction
|
Guyon, Hervé
|
|
2015
|
|
5 |
p. 701-725
|
artikel
|
| 99 |
Novel Approaches for Improving data Quality from Self-Administered Questionnaires
|
Hyman, Michael R.
|
|
2019
|
|
5 |
p. 552-555
|
artikel
|
| 100 |
Online access panels and tracking research: the conditioning issue
|
Nancarrow, Clive
|
|
2007
|
|
5 |
p. 573-594
|
artikel
|
| 101 |
Online Research Communities - a User Guide
|
Comley, Pete
|
|
2008
|
|
5 |
p. 679-694
|
artikel
|
| 102 |
Personal Aspirations and the Consumption of Luxury Goods
|
Truong, Yann
|
|
2010
|
|
5 |
p. 655-673
|
artikel
|
| 103 |
Publishing Replications in Marketing
|
Uncles, Mark
|
|
2011
|
|
5 |
p. 579-582
|
artikel
|
| 104 |
Qualitative semiotics: Can we research consumer meaning-making?
|
Barnham, Chris
|
|
2019
|
|
5 |
p. 478-491
|
artikel
|
| 105 |
Readership Measurement in the Digital Age
|
Green, Andrew
|
|
2014
|
|
5 |
p. 609-630
|
artikel
|
| 106 |
Reflections on the Future of the Market Research Industry: Is Market Research having its ‘Kodak Moment’?
|
Nunan, Daniel
|
|
2017
|
|
5 |
p. 553-555
|
artikel
|
| 107 |
Relationship Strength in Service Industries: A Measurement Model
|
|
|
2009
|
|
5 |
p. 659-686
|
artikel
|
| 108 |
Relationship Strength in Service Industries: A Measurement Model
|
Shi, Guicheng
|
|
2009
|
|
5 |
p. 1-20
|
artikel
|
| 109 |
Reply to Martin Collins, ‘Do we Really Need Correspondence Analysis?’
|
Bock, Tim
|
|
2011
|
|
5 |
p. 587-591
|
artikel
|
| 110 |
Researching a Confessional Society
|
Beer, David
|
|
2008
|
|
5 |
p. 619-629
|
artikel
|
| 111 |
Researching and marketing to consumption collectives
|
Hawkins, Matthew A
|
|
2018
|
|
5 |
p. 517-530
|
artikel
|
| 112 |
Response to ‘Rating Places: A Statistical Exploration’
|
Webber, Richard
|
|
2017
|
|
5 |
p. 551-552
|
artikel
|
| 113 |
Response to Tim Bock, ‘Improving the Display of Correspondence Analysis Using Moon Plots’
|
Collins, Martin
|
|
2011
|
|
5 |
p. 583-586
|
artikel
|
| 114 |
Rethinking consumer resistance through institutional entrepreneurship
|
Chaney, Damien
|
|
2019
|
|
5 |
p. 468-477
|
artikel
|
| 115 |
Reviews of Market Drivers of New Product Performance: Effects and Relationships
|
Tsai, Kuen-Hung
|
|
2013
|
|
5 |
p. 719-738
|
artikel
|
| 116 |
Seven Pillars of Wisdom: The Idea of Qualitative Market Research
|
Chandler, Jon
|
|
2013
|
|
5 |
p. 627-650
|
artikel
|
| 117 |
Should the Third Reminder be Sent? The Role of Survey Response Timing on Web Survey Results
|
Rao, Kumar
|
|
2013
|
|
5 |
p. 651-674
|
artikel
|
| 118 |
Simple rating scale formats: exploring extreme response
|
Albaum, Gerald
|
|
2007
|
|
5 |
p. 1-10
|
artikel
|
| 119 |
Social Word of Mouth: How Trust Develops in the Market
|
Hajli, Nick
|
|
2014
|
|
5 |
p. 673-689
|
artikel
|
| 120 |
Squatting at the Digital Campfire -Researching the Open Source Software Community
|
Cromie, John
|
|
2008
|
|
5 |
p. 631-653
|
artikel
|
| 121 |
Tainted Love
|
Romaniuk, Jenni
|
|
2015
|
|
5 |
p. 673-675
|
artikel
|
| 122 |
Taking up an Event: Brand Image Transfer during the FIFA World Cup
|
|
|
2009
|
|
5 |
p. 579-591
|
artikel
|
| 123 |
Taking up An Event: Brand Image Transfer during the FIFA World Cup
|
Neijens, Peter
|
|
2009
|
|
5 |
p. 1-10
|
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