| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Analysing moderated mediation effects: Marketing applications
|
Borau, Sylvie
|
|
2015
|
|
4 |
p. 88-128
|
artikel
|
| 2 |
An Analysis of the Link between Customers' Intention to Recommend a Firm and the Lifetime Value of its Customers
|
Schmitt, Philipp
|
|
2012
|
|
4 |
p. 121-142
|
artikel
|
| 3 |
An Empirical Investigation of the Effect of Customer Orientation on the Business Performance of French Firms: A Firm-Level Analysis of Direct and Moderation Effects
|
Pekovic, Sanja
|
|
2012
|
|
4 |
p. 11-37
|
artikel
|
| 4 |
Because You're Worth It: A Study of the Consumer Status Concept
|
Sabadie, William
|
|
2010
|
|
4 |
p. 7-23
|
artikel
|
| 5 |
Brand Characters on Packaging, a Catalyst for Children's Purchase Request: The Moderating Effect of the Narrative Presentation of the Character, the Child's Familiarity with the Character and the Child's Educational Level
|
Hémar-Nicolas, Valérie
|
|
2011
|
|
4 |
p. 23-50
|
artikel
|
| 6 |
Brand heritage: The past in the service of brand management
|
Pecot, Fabien
|
|
2017
|
|
4 |
p. 72-90
|
artikel
|
| 7 |
Circulation of objects between strangers in public space: An analysis of forms of sociality among disposers and gleaners
|
Roux, Dominique
|
|
2016
|
|
4 |
p. 28-46
|
artikel
|
| 8 |
Collective emotional dynamics: Perspectives for marketing
|
Didry, Nico
|
|
|
|
4 |
p. 99-124
|
artikel
|
| 9 |
Consumer Resistance: Proposal for an Integrative Framework
|
Roux, Dominique
|
|
2007
|
|
4 |
p. 59-79
|
artikel
|
| 10 |
Contribution of terroir store brands to retailers’ legitimacy and CSR and price images
|
Lacœuilhe, Jérôme
|
|
2018
|
|
4 |
p. 74-91
|
artikel
|
| 11 |
Corrigendum
|
|
|
2015
|
|
4 |
p. 129
|
artikel
|
| 12 |
Diverse, conflicting and complementary worldviews: An anthropological investigation of consumption in CSA
|
Robert-Demontrond, Philippe
|
|
2017
|
|
4 |
p. 32-52
|
artikel
|
| 13 |
Does self-perception as a loyal customer affect one’s evaluation of benefits received?
|
de Kerviler, Gwarlann
|
|
2015
|
|
4 |
p. 4-23
|
artikel
|
| 14 |
Editorial
|
Özçağlar-Toulouse, Nil
|
|
2016
|
|
4 |
p. 2-4
|
artikel
|
| 15 |
Editorial
|
Özçaglar-Toulouse, Nil
|
|
2015
|
|
4 |
p. 3
|
artikel
|
| 16 |
Ethnicity, consumption and return visits to the home country: The case of the Senegalese venants
|
Ndione, Louis César
|
|
2017
|
|
4 |
p. 53-71
|
artikel
|
| 17 |
For a renewal of the situation concept: The situation of home online shopping
|
Michaud-Trévinal, Aurélia
|
|
2018
|
|
4 |
p. 24-45
|
artikel
|
| 18 |
From the Odyssey to the Iliad: Stratagems and practical skills in market-oriented ethnography
|
Robert-Demontrond, Philippe
|
|
2013
|
|
4 |
p. 97-121
|
artikel
|
| 19 |
Giving in consumer research and marketing: A state of the art
|
Le Gall-Ely, Marine
|
|
2013
|
|
4 |
p. 44-67
|
artikel
|
| 20 |
How should customers be trained in their role as coproducers? The influence of training and its characteristics on the benefits of coproduction
|
Nicod, Lionel
|
|
2018
|
|
4 |
p. 46-73
|
artikel
|
| 21 |
Identity negotiation of older people in a mobility context1: The case of train journeys
|
Welté, Jean-Baptiste
|
|
|
|
4 |
p. 74-98
|
artikel
|
| 22 |
It’s been four years already!!!
|
Brée, Joël
|
|
2014
|
|
4 |
p. 3-6
|
artikel
|
| 23 |
Knowledge sharing and accumulation dynamics in autonomous online consumer communities: Individual and collective levels
|
Demangeot, Catherine
|
|
|
|
4 |
p. 50-73
|
artikel
|
| 24 |
Lead-users in marketing: Questions and new psychometric contributions
|
Vernette, Eric
|
|
2013
|
|
4 |
p. 3-25
|
artikel
|
| 25 |
Legacy Writing among the Elderly: Conceptual Bases, Dimensioning and a Proposed Scale for Measuring Motivations
|
Guillemot, Samuel
|
|
2010
|
|
4 |
p. 25-43
|
artikel
|
| 26 |
Malicious practice of fake reviews: Experimental insight into the potential of contextual indicators in assisting consumers to detect deceptive opinion spam
|
Munzel, Andreas
|
|
2015
|
|
4 |
p. 24-50
|
artikel
|
| 27 |
Market offers and the construction of a stigmatised identity: Insights from the case of motor-disabled persons
|
Nau, Jean-Philippe
|
|
2016
|
|
4 |
p. 47-64
|
artikel
|
| 28 |
Modeling and testing the impacts of an experiential enrichment strategy: The case of a tourist experience
|
Bonnefoy-Claudet, Lydie
|
|
2015
|
|
4 |
p. 64-87
|
artikel
|
| 29 |
Modeling buyer-based brand equity in industrial settings
|
Dampérat, Maud
|
|
2014
|
|
4 |
p. 7-31
|
artikel
|
| 30 |
Monitoring Customer Relationship in E-Commerce: Which Drivers and Which Effects on Buying Behavior
|
N'Goala, Gilles
|
|
2012
|
|
4 |
p. 95-117
|
artikel
|
| 31 |
Nudity in Advertising: What Influence on Attention-Getting and Brand Recall?
|
Lombardot, Éric
|
|
2007
|
|
4 |
p. 23-41
|
artikel
|
| 32 |
Presenting online multi-image elicitation: The contributions of a hybrid protocol
|
Ganassali, Stéphane
|
|
2016
|
|
4 |
p. 65-82
|
artikel
|
| 33 |
Product design and hierarchized persuasion process: An application to three household electrical products
|
Belboula, Imène
|
|
2018
|
|
4 |
p. 2-23
|
artikel
|
| 34 |
Reconsidering the practice of discretizing quantitative variables: Towards a new analysis of moderation in experimental research
|
Cadario, Romain
|
|
2014
|
|
4 |
p. 110-128
|
artikel
|
| 35 |
Regimes of Critique and Conflicts of “Worlds”: A Conventionalist Approach to Loyalty Programs
|
Maalej, Mariem El Euch
|
|
2012
|
|
4 |
p. 59-93
|
artikel
|
| 36 |
Sales force control system: Review and perspectives
|
Echchakoui, Said
|
|
2013
|
|
4 |
p. 68-96
|
artikel
|
| 37 |
Short- and Long-Term Consequences of Browsing Behavior: An Investigation into the Leisure Department of a Hypermarket
|
Lombart, Cindy
|
|
2007
|
|
4 |
p. 5-21
|
artikel
|
| 38 |
Special Treatment as a Recruitment Tool: Issues of Consumer Resistance
|
Butori, Raphaëlle
|
|
2012
|
|
4 |
p. 39-57
|
artikel
|
| 39 |
Sponsor memorization: The influence of sponsorship congruence re-examined from an encoding flexibility perspective
|
Trendel, Olivier
|
|
2013
|
|
4 |
p. 26-43
|
artikel
|
| 40 |
Temptation and prevention provided by the gambling industry: Main and interactive effects on gamblers
|
Lemarié, Linda
|
|
2015
|
|
4 |
p. 51-63
|
artikel
|
| 41 |
The Effect of Hyperchoice on the Consumer and the Moderating Effect of the Brand: An Application in the Jewelry Market
|
Larceneux, Fabrice
|
|
2007
|
|
4 |
p. 43-56
|
artikel
|
| 42 |
The Effects of Digitally Enhanced Photos on Product Evaluation and Young Girls' Self-Esteem
|
Borges, Adilson
|
|
2011
|
|
4 |
p. 5-21
|
artikel
|
| 43 |
The Effects of Time Pressure on Information Processing
|
Lallement, Jeanne
|
|
2010
|
|
4 |
p. 45-69
|
artikel
|
| 44 |
The influence of consumer confidence on inter-format competition: An analysis based on the French Consumer Confidence Index
|
Ngobo, Paul-Valentin
|
|
2017
|
|
4 |
p. 2-31
|
artikel
|
| 45 |
The role of gender on the frequency of shopping with friends during adolescence: Between the need for individuation and the need for assimilation
|
Gentina, Elodie
|
|
2014
|
|
4 |
p. 32-59
|
artikel
|
| 46 |
The role of negative physical contagion in the online purchase of second-hand products
|
Bezançon, Marjolaine
|
|
|
|
4 |
p. 2-28
|
artikel
|
| 47 |
The Semantic Ambiguities of Fair Trade: A Micro-Mythanalysis of the Imaginaries of Consumption
|
Robert-Demontrond, Philippe
|
|
2011
|
|
4 |
p. 53-69
|
artikel
|
| 48 |
The spectacle of pain in the experience: A study in rugby stadiums
|
Dubreuil, Clément
|
|
|
|
4 |
p. 29-49
|
artikel
|
| 49 |
“The Taste of Others”: Divergences in Tastes between Professional Experts and Ordinary Consumers of Movies in France
|
Debenedetti, Stéphane
|
|
2011
|
|
4 |
p. 71-88
|
artikel
|
| 50 |
The time of consumers: A review of researches and perspectives
|
Lallement, Jeanne
|
|
2018
|
|
4 |
p. 92-126
|
artikel
|
| 51 |
The use of negative emotions in health communication messages: Study of the effects of fear, guilt, and shame
|
Becheur, Imène
|
|
2014
|
|
4 |
p. 89-109
|
artikel
|
| 52 |
Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research
|
Fleck, Nathalie
|
|
2010
|
|
4 |
p. 69-92
|
artikel
|
| 53 |
Toward a deeper understanding of the choice process in child consumers through the concept of the evoked set
|
Rouen-Mallet, Caroline
|
|
2014
|
|
4 |
p. 60-88
|
artikel
|
| 54 |
Ultimate time pressure: Conceptualisation and measurement
|
Gourmelen, Andréa
|
|
2016
|
|
4 |
p. 5-27
|
artikel
|
| 55 |
Understanding the robot: Comments on Goudey and Bonnin (2016)
|
Belk, Russell
|
|
2016
|
|
4 |
p. 83-90
|
artikel
|
| 56 |
Using guilt appeals in communication
|
Chédotal, Camille
|
|
2017
|
|
4 |
p. 91-110
|
artikel
|
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