| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A comparative study of service quality between private and public hospitals: Empirical evidences from India
|
Mahapatra, Sabita
|
|
2013
|
|
2 |
p. 115-127
|
artikel
|
| 2 |
Activation of Evidence: A New Approach to Knowledge Translation and Closing the Clinical Care Gap
|
Ware, Carlyle
|
|
2008
|
|
2 |
p. 127-136
|
artikel
|
| 3 |
An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market
|
Kara, Ali
|
|
2013
|
|
2 |
p. 102-114
|
artikel
|
| 4 |
Assessing the effectiveness of a product warranty in a health-care setting
|
Reisenwitz, Timothy H.
|
|
2011
|
|
2 |
p. 109-118
|
artikel
|
| 5 |
Better Decision Making for Evaluating New Medical Device Projects: A Real Options Approach
|
Johal, Sukhvinder S.
|
|
2008
|
|
2 |
p. 101-112
|
artikel
|
| 6 |
Biologics utilization for rheumatoid arthritis in the United States: An observational longitudinal study
|
Goutsou, Maria
|
|
2013
|
|
2 |
p. 74-81
|
artikel
|
| 7 |
Book Review
|
Blyth, Alex
|
|
2008
|
|
2 |
p. 184-185
|
artikel
|
| 8 |
Case Commentary
|
Terblanche, Nic S.
|
|
2008
|
|
2 |
p. 177-178
|
artikel
|
| 9 |
Case Commentary
|
Boshoff, Christo
|
|
2008
|
|
2 |
p. 179-180
|
artikel
|
| 10 |
Change for the Good
|
Smith, Brian D.
|
|
2011
|
|
2 |
p. 99-100
|
artikel
|
| 11 |
Combination of Marketing Strategies for Increase of Anti-Smoking Drugs Sales
|
Naboko, Doroteya
|
|
2008
|
|
2 |
p. 144-150
|
artikel
|
| 12 |
Cultural orientation and the persuasive effects of fear appeals: The case of anti-smoking public service announcements
|
Lee, Hyung-Seok
|
|
2012
|
|
2 |
p. 73-80
|
artikel
|
| 13 |
Diabetes Knowledge and Physician Compliance: Evidence of Links in a Large South African Sample
|
Tudhope, Lynne
|
|
2008
|
|
2 |
p. 169-176
|
artikel
|
| 14 |
Editorial
|
Lerer, Leonard
|
|
2008
|
|
2 |
p. 89-90
|
artikel
|
| 15 |
Evaluation of satisfaction with over-the-counter weight loss supplements
|
Kaplan, Melike Demirbağ
|
|
2013
|
|
2 |
p. 68-73
|
artikel
|
| 16 |
Factor analysis on marketing mix of online pharmacies – Based on the online pharmacies in China
|
Su, Ling
|
|
2013
|
|
2 |
p. 93-101
|
artikel
|
| 17 |
Factors explaining college students' intention to receive cosmetic surgery in the future: A structural aquation modeling approach
|
Park, Jin Seong
|
|
2011
|
|
2 |
p. 127-143
|
artikel
|
| 18 |
Global best practices in medical device procurement – A road map to system success
|
Graves, Ken
|
|
2011
|
|
2 |
p. 101-108
|
artikel
|
| 19 |
How to Reach Consumers in a Market Where DTC is not Allowed
|
Dae Ham, Chang
|
|
2008
|
|
2 |
p. 159-168
|
artikel
|
| 20 |
Importance of ‘brand loyalty, brand awareness and perceived quality parameters’ in building brand equity in the Indian pharmaceutical industry
|
Panchal, Sanjeev Kumar
|
|
2012
|
|
2 |
p. 81-92
|
artikel
|
| 21 |
In This Issue
|
|
|
2008
|
|
2 |
p. 91-93
|
artikel
|
| 22 |
Launching a Fighter Brand to Cushion Patent Expiry: The Case of Zocor
|
Raasch, Christina
|
|
2008
|
|
2 |
p. 119-126
|
artikel
|
| 23 |
Lifestyle and general medicines: A study of promotional-mix strategies in India
|
Jain, Sanjay
|
|
2011
|
|
2 |
p. 119-126
|
artikel
|
| 24 |
Market Access an Innovative Approach to Developing and Managing Biopharmaceutical Pricing Strategy
|
Rao, Sanjay K.
|
|
2008
|
|
2 |
p. 94-100
|
artikel
|
| 25 |
Market access management by pharmaceutical companies in a complex environment: The Italian case study
|
Jommi, Claudio
|
|
2012
|
|
2 |
p. 93-103
|
artikel
|
| 26 |
Marketing Masterclass Product differentiation for Competitive Advantage
|
Dumovic, Peter
|
|
2008
|
|
2 |
p. 188
|
artikel
|
| 27 |
One day at a time
|
Smith, Brian D
|
|
2012
|
|
2 |
p. 71-71
|
artikel
|
| 28 |
Perception of physicians towards pharmaceutical promotion in India
|
Handa, Meenakshi
|
|
2013
|
|
2 |
p. 82-92
|
artikel
|
| 29 |
Pharmaceutical Branding: ‘To Brand or Not to Brand’
|
Griffiths, Stephen
|
|
2008
|
|
2 |
p. 113-118
|
artikel
|
| 30 |
Promoting Online Sales of Dental Supplies
|
Gadish, David
|
|
2008
|
|
2 |
p. 137-143
|
artikel
|
| 31 |
Relationship quality in the pharmaceutical industry: An empirical analysis
|
Clark, Melissa
|
|
2011
|
|
2 |
p. 144-155
|
artikel
|
| 32 |
ResearchWatch
|
Smith, Brian D
|
|
2012
|
|
2 |
p. 137-138
|
artikel
|
| 33 |
ResearchWatch
|
Smith, Brian D.
|
|
2011
|
|
2 |
p. 191-192
|
artikel
|
| 34 |
ResearchWatch
|
Smith, Brian D.
|
|
2008
|
|
2 |
p. 181-183
|
artikel
|
| 35 |
ResearchWatch
|
Smith, Brian D
|
|
2013
|
|
2 |
p. 128-129
|
artikel
|
| 36 |
Segmenting generic medicines’ market, using physicians’ attitudes and generic companies’ prescription span as grouping criteria
|
Karayanni, Despina A
|
|
2012
|
|
2 |
p. 104-122
|
artikel
|
| 37 |
Textile products and prevention of hospital acquired infections: Understanding the hospital perspective
|
Rucker, Margaret H.
|
|
2011
|
|
2 |
p. 156-164
|
artikel
|
| 38 |
The ACID test for convention investment optimization: Using the average cost of incremental details to create a convention investment decision tool
|
Mapes, Stephen
|
|
2011
|
|
2 |
p. 165-175
|
artikel
|
| 39 |
The Chinese health care system: An analysis of the current and emerging health care needs
|
Giuliano, Karen K
|
|
2012
|
|
2 |
p. 123-136
|
artikel
|
| 40 |
The Impact of Intangible Assets and Expenditures on Holding Period Returns in the Pharmaceutical Industry
|
Heiens, Richard A.
|
|
2008
|
|
2 |
p. 151-158
|
artikel
|
| 41 |
Time marches on
|
Smith, Brian D
|
|
2013
|
|
2 |
p. 67-67
|
artikel
|
| 42 |
Tribute to David Wood, Founder and CEO of Interbrand Wood Healthcare
|
Birkin, Michael
|
|
2008
|
|
2 |
p. 186-187
|
artikel
|
| 43 |
Users' perspective of medical logistics supply chain system in Ghana: The case of Adansi South District Health Directorate
|
Adu-Poku, Samuel
|
|
2011
|
|
2 |
p. 176-190
|
artikel
|
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