| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A cinemusicaliterary analysis of the American dream as represented by biographical jazz comedepictions in the golden age of Hollywood biopics: Blow, Horatio, Blow; O, Jakie, O; Go,Tommy, Go; No, Artie, No
|
Holbrook, Morris B.
|
|
2009
|
|
3 |
p. 259-313
|
artikel
|
| 2 |
Adopting a service logic for marketing
|
Grönroos, Christian
|
|
2006
|
|
3 |
p. 317-333
|
artikel
|
| 3 |
A Further Development in Social Marketing
|
Binney, Wayne
|
|
2003
|
|
3 |
p. 387-403
|
artikel
|
| 4 |
A history of schools of marketing thought
|
Shaw, Eric H.
|
|
2005
|
|
3 |
p. 239-281
|
artikel
|
| 5 |
Ambi-Diegetic Music in Films as a Product Design and -Placement Strategy: The Sweet Smell of Success
|
Holbrook, Morris B.
|
|
2004
|
|
3 |
p. 171-185
|
artikel
|
| 6 |
A new perspective on market dynamics: Market plasticity and the stability–fluidity dialectics
|
Nenonen, Suvi
|
|
2014
|
|
3 |
p. 269-289
|
artikel
|
| 7 |
A portrait of Morris Holbrook
|
Bradshaw, Alan
|
|
2009
|
|
3 |
p. 373-374
|
artikel
|
| 8 |
Applying the principles of Yin–Yang to market dynamics
|
Mattsson, Lars-Gunnar
|
|
2015
|
|
3 |
p. 347-364
|
artikel
|
| 9 |
Are we nearly there yet? On the retro-dominant logic of marketing
|
Brown, Stephen
|
|
2007
|
|
3 |
p. 291-300
|
artikel
|
| 10 |
Assembling market representations
|
Diaz Ruiz, Carlos Adrian
|
|
2013
|
|
3 |
p. 245-261
|
artikel
|
| 11 |
A value perspective on relationship portfolios
|
Corsaro, Daniela
|
|
2013
|
|
3 |
p. 275-302
|
artikel
|
| 12 |
Bacteria and the market
|
Campbell, Norah
|
|
2019
|
|
3 |
p. 237-257
|
artikel
|
| 13 |
Bodysnatching in the marketplace
|
Cronin, James
|
|
2018
|
|
3 |
p. 269-286
|
artikel
|
| 14 |
Borderlines: Skin, tattoos and consumer culture theory
|
Patterson, Maurice
|
|
2010
|
|
3 |
p. 253-267
|
artikel
|
| 15 |
Boundary work and identity construction in market exchanges
|
Ellis, Nick
|
|
2010
|
|
3 |
p. 227-236
|
artikel
|
| 16 |
Brand relationship and personality theory: metaphor or consumer perceptual reality?
|
Avis, Mark
|
|
2012
|
|
3 |
p. 311-331
|
artikel
|
| 17 |
Business models to serve low-income consumers in emerging markets
|
Mason, Katy
|
|
2017
|
|
3 |
p. 373-391
|
artikel
|
| 18 |
Call for Papers Marketing Theory - Special Issue on ‘‘The Contribution of Islamic Marketing to Marketing Theory’’
|
Sandıkcı, Özlem
|
|
2011
|
|
3 |
p. 375-377
|
artikel
|
| 19 |
Citizen typography and political brands in the 2016 US presidential election campaign
|
Billard, Thomas J
|
|
2018
|
|
3 |
p. 421-431
|
artikel
|
| 20 |
City elements propelling city brand meaning-making processes
|
Green, Amelia
|
|
2018
|
|
3 |
p. 349-369
|
artikel
|
| 21 |
Co-creation and co-destruction: A practice-theory based study of interactive value formation
|
Echeverri, Per
|
|
2011
|
|
3 |
p. 351-373
|
artikel
|
| 22 |
Cocreation is chaotic: What it means for marketing when no one has control
|
Fisher, Dan
|
|
2011
|
|
3 |
p. 325-350
|
artikel
|
| 23 |
Collaborative theorising about markets and marketing and service-dominant logic
|
Brodie, Roderick J.
|
|
2014
|
|
3 |
p. 231-237
|
artikel
|
| 24 |
Collective–conflictual value co-creation
|
Laamanen, Mikko
|
|
2015
|
|
3 |
p. 381-400
|
artikel
|
| 25 |
Conceptualizing consumption in the imagination
|
Jenkins, Rebecca
|
|
2018
|
|
3 |
p. 327-347
|
artikel
|
| 26 |
Constructing the object of research in the manner of Piet Mondrian
|
Pomiès, Anissa
|
|
2016
|
|
3 |
p. 279-298
|
artikel
|
| 27 |
Consumer Culture and the Culture of poverty: Implications for Marketingtheory and Practice
|
Hill, Ronald Paul
|
|
2002
|
|
3 |
p. 273-293
|
artikel
|
| 28 |
Consumer Lifestyles: A Social Stratification Perspective
|
Lawson, Rob
|
|
2002
|
|
3 |
p. 295-307
|
artikel
|
| 29 |
Consumption and repression
|
Cluley, Robert
|
|
2015
|
|
3 |
p. 365-379
|
artikel
|
| 30 |
Consumption lives at the bottom of the pyramid
|
Piacentini, Maria
|
|
2013
|
|
3 |
p. 397-400
|
artikel
|
| 31 |
Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
|
Ballantyne, David
|
|
2006
|
|
3 |
p. 335-348
|
artikel
|
| 32 |
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes
|
Cova, Bernard
|
|
2011
|
|
3 |
p. 231-241
|
artikel
|
| 33 |
Customer usage processes
|
Pfisterer, Lucas
|
|
2015
|
|
3 |
p. 401-422
|
artikel
|
| 34 |
Design orientation: a grounded theory analysis of design thinking and action
|
Venkatesh, Alladi
|
|
2012
|
|
3 |
p. 289-309
|
artikel
|
| 35 |
Dialogue on some concepts, definitions and issues pertaining to ‘consumption experiences’
|
Woodward, Michael N.
|
|
2013
|
|
3 |
p. 323-344
|
artikel
|
| 36 |
Dispossessing vulnerable consumers
|
Varman, Rohit
|
|
2018
|
|
3 |
p. 307-326
|
artikel
|
| 37 |
Do brands lack personality?
|
Romaniuk, Jenni
|
|
2012
|
|
3 |
p. 333-339
|
artikel
|
| 38 |
Downloading deviance: Symbolic interactionism and unauthorised file-sharing
|
Cluley, Robert
|
|
2013
|
|
3 |
p. 263-274
|
artikel
|
| 39 |
Emotion and practice
|
Molander, Susanna
|
|
2018
|
|
3 |
p. 371-390
|
artikel
|
| 40 |
Ethics and value in customer co-production
|
Arvidsson, Adam
|
|
2011
|
|
3 |
p. 261-278
|
artikel
|
| 41 |
Examining the influence of articles involving marketing history, thought, and theory: A Journal of Marketing citation analysis, 1950s-1990s
|
Hubbard, Raymond
|
|
2005
|
|
3 |
p. 323-336
|
artikel
|
| 42 |
Extending the Vision of Social Marketing through Social Capital Theory
|
Glenane-Antoniadis, Alicia
|
|
2003
|
|
3 |
p. 323-343
|
artikel
|
| 43 |
From commodity fetishism to commodity narcissism
|
Cluley, Robert
|
|
2012
|
|
3 |
p. 251-265
|
artikel
|
| 44 |
Further evolving the new dominant logic of marketing: from services to the social construction of markets
|
Peñaloza, Lisa
|
|
2006
|
|
3 |
p. 299-316
|
artikel
|
| 45 |
Fuzzy promises: explicative definitions of brand promise delivery
|
Anker, Thomas Boysen
|
|
2012
|
|
3 |
p. 267-287
|
artikel
|
| 46 |
Heavy metal figurations
|
Sinclair, Gary
|
|
2015
|
|
3 |
p. 423-441
|
artikel
|
| 47 |
Implementing market orientation in charities: A necessity for survival
|
Chad, Paul
|
|
2013
|
|
3 |
p. 303-322
|
artikel
|
| 48 |
Incommensurable paradigms, cognitive bias and the politics of marketing theory
|
Tadajewski, Mark
|
|
2008
|
|
3 |
p. 273-297
|
artikel
|
| 49 |
Innovation, symbolic interaction and customer valuing: thoughts stemming from a service-dominant logic of marketing
|
Flint, Daniel J.
|
|
2006
|
|
3 |
p. 349-362
|
artikel
|
| 50 |
Institutional logics matter when coordinating resource integration
|
Edvardsson, Bo
|
|
2014
|
|
3 |
p. 291-309
|
artikel
|
| 51 |
Interaction effects and combinatorial rules governing Protection Motivation Theory variables: a new model
|
Cismaru, Magdalena
|
|
2007
|
|
3 |
p. 249-270
|
artikel
|
| 52 |
Introduction to Special Issue on Social Marketing
|
Hastings, Gerard
|
|
2003
|
|
3 |
p. 291-292
|
artikel
|
| 53 |
Introduction to the special issue on the history of marketing thought
|
Witkowski, Terrence H.
|
|
2005
|
|
3 |
p. 235-237
|
artikel
|
| 54 |
Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum
|
Aitken, Robert
|
|
2006
|
|
3 |
p. 275-280
|
artikel
|
| 55 |
Inversions of service-dominant logic
|
Vargo, Stephen L.
|
|
2014
|
|
3 |
p. 239-248
|
artikel
|
| 56 |
Invited commentaries on the service-dominant logic by participants in The Otago Forum
|
|
|
2006
|
|
3 |
p. 289-298
|
artikel
|
| 57 |
‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical institutional complexity and emerging consumption practices in Pakistan
|
Husain, Saima
|
|
2019
|
|
3 |
p. 367-390
|
artikel
|
| 58 |
‘Made to run’: Biopolitical marketing and the making of the self-quantified runner
|
Charitsis, Vassilis
|
|
2019
|
|
3 |
p. 347-366
|
artikel
|
| 59 |
Maffesoli and consumer tribes: developing the theoretical links
|
O’Reilly, Daragh
|
|
2012
|
|
3 |
p. 341-347
|
artikel
|
| 60 |
Managing collective effervescence: ‘Zomsumption’ and postemotional fandom
|
Cronin, James
|
|
2019
|
|
3 |
p. 281-299
|
artikel
|
| 61 |
Marketing and the structuration of organizational learning
|
Peters, Linda D.
|
|
2009
|
|
3 |
p. 341-368
|
artikel
|
| 62 |
Marketing as mystification
|
Dholakia, Nikhilesh
|
|
2016
|
|
3 |
p. 401-426
|
artikel
|
| 63 |
‘Marketing earthquakes’
|
Hamlin, Robert P.
|
|
2015
|
|
3 |
p. 299-320
|
artikel
|
| 64 |
Marketing Sadism: Super-Cannes and Consumer Culture
|
Fitchett, James
|
|
2002
|
|
3 |
p. 309-322
|
artikel
|
| 65 |
Marketing’s metaphors have expired: An argument for a new dominant metaphor
|
Delbaere, Marjorie
|
|
2019
|
|
3 |
p. 391-401
|
artikel
|
| 66 |
Market resource gaps
|
Mason, Katy
|
|
2017
|
|
3 |
p. 357-371
|
artikel
|
| 67 |
Markets and marketing at the bottom of the pyramid
|
Mason, Katy
|
|
2017
|
|
3 |
p. 261-270
|
artikel
|
| 68 |
Markets and marketing at the bottom of the pyramid
|
Mason, Katy
|
|
2013
|
|
3 |
p. 405-407
|
artikel
|
| 69 |
Markets and marketing research on poverty and its alleviation
|
Mason, Katy
|
|
2017
|
|
3 |
p. 323-340
|
artikel
|
| 70 |
Markets changing, changing markets: Institutional work as market shaping
|
Baker, Jonathan J.
|
|
2019
|
|
3 |
p. 301-328
|
artikel
|
| 71 |
Markets, identities and the discourses of antique dealing
|
Parsons, Elizabeth
|
|
2010
|
|
3 |
p. 283-298
|
artikel
|
| 72 |
Markets, market-making and marketing
|
Araujo, Luis
|
|
2007
|
|
3 |
p. 211-226
|
artikel
|
| 73 |
Metaphor in the marketplace
|
Hirschman, Elizabeth C.
|
|
2007
|
|
3 |
p. 227-248
|
artikel
|
| 74 |
Missing links: Product classification theory and the social characteristics of goods
|
Mason, Roger
|
|
2005
|
|
3 |
p. 309-322
|
artikel
|
| 75 |
Morris Holbrook’s jazz and film series: an appreciation
|
Bradshaw, Alan
|
|
2009
|
|
3 |
p. 369-372
|
artikel
|
| 76 |
Paradoxes of consumer independence: a critical discourse analysis of the independent traveller
|
Caruana, Robert
|
|
2008
|
|
3 |
p. 253-272
|
artikel
|
| 77 |
Placing the ‘post-social’ market: Identity and spatiality in the xeno-economy
|
Cameron, Angus
|
|
2010
|
|
3 |
p. 299-312
|
artikel
|
| 78 |
Positioning and relating: Market boundaries and the slippery identity of the marketing object
|
Finch, John
|
|
2010
|
|
3 |
p. 237-251
|
artikel
|
| 79 |
Producing marketing: towards a social-phenomenology of marketing work
|
Svensson, Peter
|
|
2007
|
|
3 |
p. 271-290
|
artikel
|
| 80 |
Provenance and the liminality of production and consumption: The case of wine promoters
|
Smith Maguire, Jennifer
|
|
2010
|
|
3 |
p. 269-282
|
artikel
|
| 81 |
Psychotic, acritical and precarious? A Lacanian exploration of the neoliberal consumer subject
|
Lambert, Aliette
|
|
2019
|
|
3 |
p. 329-346
|
artikel
|
| 82 |
Pyramid or iceberg? Problematizing the fortune to be made from India’s austerity
|
Birtchnell, Thomas
|
|
2013
|
|
3 |
p. 389-392
|
artikel
|
| 83 |
Rationalizing service logic, or understanding services as experience?
|
Schembri, Sharon
|
|
2006
|
|
3 |
p. 381-392
|
artikel
|
| 84 |
Reading Wroe: On the Biopoetics of Alderson’s Functionalism
|
Brown, Stephen
|
|
2002
|
|
3 |
p. 243-271
|
artikel
|
| 85 |
Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory
|
Peattie, Sue
|
|
2003
|
|
3 |
p. 365-385
|
artikel
|
| 86 |
Reconsumption reconsidered
|
Cervellon, Marie-Cécile
|
|
2018
|
|
3 |
p. 391-410
|
artikel
|
| 87 |
Redefining the bottom of the pyramid from a marketing perspective
|
Mason, Katy
|
|
2017
|
|
3 |
p. 289-303
|
artikel
|
| 88 |
Regions and archipelagos of consumer culture
|
Chelekis, Jessica Andrea
|
|
2015
|
|
3 |
p. 321-345
|
artikel
|
| 89 |
Relational Exchange Norms in Marketing: A Critical Review of Macneil’s Contribution
|
Ivens, Bjoern S.
|
|
2004
|
|
3 |
p. 239-263
|
artikel
|
| 90 |
Relationship marketing and the order of simulation
|
Østergaard, Per
|
|
2012
|
|
3 |
p. 233-249
|
artikel
|
| 91 |
Rethinking the bottom of the pyramid
|
Mason, Katy
|
|
2017
|
|
3 |
p. 271-287
|
artikel
|
| 92 |
Roles as resources: A social roles perspective of change in value networks
|
Archpru Akaka, Melissa
|
|
2011
|
|
3 |
p. 243-260
|
artikel
|
| 93 |
Service-dominant logic: reactions, reflections and refinements
|
Lusch, Robert F.
|
|
2006
|
|
3 |
p. 281-288
|
artikel
|
| 94 |
Service innovation as a social construction: The role of boundary objects
|
Mele, Cristina
|
|
2019
|
|
3 |
p. 259-279
|
artikel
|
| 95 |
Situated bottom of the pyramid markets and the multinational corporation
|
Faulconbridge, James R.
|
|
2013
|
|
3 |
p. 393-396
|
artikel
|
| 96 |
Social labour
|
Anderson, Stephanie
|
|
2016
|
|
3 |
p. 383-400
|
artikel
|
| 97 |
Sustainable Communication and the Dominant Social Paradigm: Can They Be Integrated?
|
Kilbourne, William E.
|
|
2004
|
|
3 |
p. 187-208
|
artikel
|
| 98 |
The construction of marketing measures
|
Cluley, Robert
|
|
2018
|
|
3 |
p. 287-305
|
artikel
|
| 99 |
The Critical Contribution of Social Marketing
|
Hastings, Gerard
|
|
2003
|
|
3 |
p. 305-322
|
artikel
|
| 100 |
The Harm Chain
|
Polonsky, Michael Jay
|
|
2003
|
|
3 |
p. 345-364
|
artikel
|
| 101 |
The Life Trajectory of Social Marketing
|
Andreasen, Alan R.
|
|
2003
|
|
3 |
p. 293-303
|
artikel
|
| 102 |
The liminality of branding
|
Loacker, Bernadette
|
|
2016
|
|
3 |
p. 361-382
|
artikel
|
| 103 |
Theodore Levitt: The Ultimate Writing Machine
|
Brown, Stephen
|
|
2004
|
|
3 |
p. 209-238
|
artikel
|
| 104 |
Theorizing about resource integration through service-dominant logic
|
Peters, Linda D.
|
|
2014
|
|
3 |
p. 249-268
|
artikel
|
| 105 |
Theory of marketplace morality and impoverished consumers
|
Hill, Ronald Paul
|
|
2018
|
|
3 |
p. 411-420
|
artikel
|
| 106 |
The reciprocal intertwining of practice and experience in value creation
|
Ellway, Benjamin P. W.
|
|
2016
|
|
3 |
p. 299-324
|
artikel
|
| 107 |
The reflexive consumer
|
Beckett, Antony
|
|
2008
|
|
3 |
p. 299-317
|
artikel
|
| 108 |
The role of symbols in value cocreation
|
Akaka, Melissa Archpru
|
|
2014
|
|
3 |
p. 311-326
|
artikel
|
| 109 |
The scrapbook as an autobiographical memory tool
|
Phillips, Barbara J.
|
|
2016
|
|
3 |
p. 325-346
|
artikel
|
| 110 |
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
|
Brodie, Roderick J.
|
|
2006
|
|
3 |
p. 363-379
|
artikel
|
| 111 |
The skins we live in
|
Bradshaw, Alan
|
|
2016
|
|
3 |
p. 347-360
|
artikel
|
| 112 |
The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing
|
Fox, Karen F. A.
|
|
2005
|
|
3 |
p. 283-307
|
artikel
|
| 113 |
The subsistence marketplaces approach to poverty
|
Mason, Katy
|
|
2017
|
|
3 |
p. 341-356
|
artikel
|
| 114 |
Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands
|
Giovanardi, Massimo
|
|
2013
|
|
3 |
p. 365-383
|
artikel
|
| 115 |
Understanding value co-creation in a co-consuming brand community
|
Pongsakornrungsilp, Siwarit
|
|
2011
|
|
3 |
p. 303-324
|
artikel
|
| 116 |
Value co-creation in service logic: A critical analysis
|
Grönroos, Christian
|
|
2011
|
|
3 |
p. 279-301
|
artikel
|
| 117 |
Value propositions: A service ecosystems perspective
|
Frow, Pennie
|
|
2014
|
|
3 |
p. 327-351
|
artikel
|
| 118 |
Weaving a web: subaltern consumers, rising consumer culture, and television
|
Varman, Rohit
|
|
2008
|
|
3 |
p. 227-252
|
artikel
|
| 119 |
What about the ‘place’ in place marketing?
|
Warnaby, Gary
|
|
2013
|
|
3 |
p. 345-363
|
artikel
|
| 120 |
What are bottom of the pyramid markets and why do they matter?
|
Mason, Katy
|
|
2013
|
|
3 |
p. 401-404
|
artikel
|
| 121 |
What have markets ever done for the poor?
|
Araujo, Luis
|
|
2013
|
|
3 |
p. 385-388
|
artikel
|
| 122 |
Women entrepreneurs
|
Mason, Katy
|
|
2017
|
|
3 |
p. 305-321
|
artikel
|
| 123 |
Working consumers: the next step in marketing theory?
|
Cova, Bernard
|
|
2009
|
|
3 |
p. 315-339
|
artikel
|
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