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                             131 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 A blueprint for sustainability marketing Lim, Weng Marc
2016
2 p. 232-249
artikel
2 Academic workshops Cova, Bernard
2016
2 p. 260-262
artikel
3 Advertising at the threshold: Paratextual promotion in the era of media convergence Hackley, Chris
2019
2 p. 195-215
artikel
4 Advertising management principles are derived mostly from logic and very little from empirical generalizations Rossiter, John R.
2012
2 p. 103-116
artikel
5 Advertising management principles are derived mostly from logic and very little from empirical generalizations Rossiter, John R.
2012
2 p. 103-116
artikel
6 A framework for sustainable marketing Gordon, Ross
2011
2 p. 143-163
artikel
7 An analysis of how nonresponse error is assessed in academic marketing research Collier, Joel E.
2007
2 p. 163-183
artikel
8 Anchors, mermaids, shower-curtain seaweeds and fish-shaped fish: The texture of poetic agency Wijland, Roel
2011
2 p. 127-141
artikel
9 A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing O'Cass, Aron
2009
2 p. 189-208
artikel
10 A semiotic analysis of consumer-generated antibranding Kucuk, S. Umit
2015
2 p. 243-264
artikel
11 Back to the roots! Methodological situationalism and the postmodern lesson for studying tribes, practices, and assemblages Woermann, Niklas
2017
2 p. 149-163
artikel
12 Bias in the evaluation of research methods East, Robert
2016
2 p. 219-231
artikel
13 Branding as a dynamic capability Brodie, Roderick J.
2017
2 p. 183-199
artikel
14 Calibrating managerial knowledge of customer feedback measures: a conceptual model Pillai, Kishore Gopalakrishna
2006
2 p. 223-243
artikel
15 Can public sector organizations be coherent corporate brands? Wæraas, Arild
2008
2 p. 205-221
artikel
16 Co-constructing the service experience: Exploring the role of customer emotion management Tumbat, Gülnur
2011
2 p. 187-206
artikel
17 Co-creating a course ahead from the intersection of service-dominant logic and effectuation Read, Stuart
2012
2 p. 225-229
artikel
18 Co-creating a course ahead from the intersection of service-dominant logic and effectuation Read, Stuart
2012
2 p. 225-229
artikel
19 Commentary: Branding ideology O’Reilly, Daragh
2006
2 p. 263-271
artikel
20 Conceptualizing spatial types Chatzidakis, Andreas
2018
2 p. 154-168
artikel
21 Conceptualizing the role of evaluation systems in markets: The case of dominant evaluators Kwon, Winston
2010
2 p. 123-143
artikel
22 Conformity around dominant Marketing Cognitive Products: Networks, mediators and storytelling Marion, Gilles
2010
2 p. 192-209
artikel
23 Considerations on the evolution of political marketing theory Butler, Patrick
2009
2 p. 149-164
artikel
24 Consumer culture theory (re)visits actor–network theory: Flattening consumption studies Bajde, Domen
2013
2 p. 227-242
artikel
25 Consumer culture theory: The ironies of history Askegaard, Søren
2013
2 p. 139-147
artikel
26 Consumer mobility and well-being among changing places and shifting ethnicities Demangeot, Catherine
2015
2 p. 271-278
artikel
27 Consumers at work, or curiosity at play? Revisiting the prosumption/value cocreation debate with smartphones and two-dimensional bar codes Cochoy, Franck
2015
2 p. 133-153
artikel
28 Consumption In and Of Space and Place Chatzidakis, Andreas
2018
2 p. 149-153
artikel
29 Contesting the social impact of marketing: A re-characterization of women’s fashion advertising Phillips, Barbara J.
2011
2 p. 99-126
artikel
30 Critical marketing studies: logical empiricism, ‘critical performativity’ and marketing practice Tadajewski, Mark
2010
2 p. 210-222
artikel
31 Death of a metaphor: reviewing the `marketing as relationships' frame O'Malley, Lisa
2008
2 p. 167-187
artikel
32 Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia Thompson, Craig J
2013
2 p. 149-174
artikel
33 Driven to excess? Linking calling, character and the (mis)behaviour of marketers Woodall, Tony
2012
2 p. 173-191
artikel
34 Driven to excess? Linking calling, character and the (mis)behaviour of marketers Woodall, Tony
2012
2 p. 173-191
artikel
35 Dwelling dynamics in consumption encampments Chatzidakis, Andreas
2018
2 p. 203-217
artikel
36 Enrollment of space into the network of sustainability Chatzidakis, Andreas
2018
2 p. 169-187
artikel
37 Foraging: An ecology model of consumer behaviour? Wells, Victoria K.
2012
2 p. 117-136
artikel
38 Foraging: An ecology model of consumer behaviour? Wells, Victoria K.
2012
2 p. 117-136
artikel
39 Forum for markets and marketing as a context for collaborative theorizing Storbacka, Kaj
2016
2 p. 257-260
artikel
40 Foundations of Consumer Behaviour Analysis Foxall, Gordon R.
2001
2 p. 165-199
artikel
41 ‘Gimme shelter’: Experiencing pleasurable escape through the musicalisation of running Kerrigan, Finola
2014
2 p. 147-166
artikel
42 Heuristics revisited: implications for marketing research and practice Merlo, Omar
2008
2 p. 189-204
artikel
43 How do authenticity dramas develop? An analysis of Afterhours fans’ responses to the band’s participation in the Sanremo music festival Corciolani, Matteo
2014
2 p. 185-206
artikel
44 How much is it? Price representation practices in retail markets Hagberg, Johan
2015
2 p. 179-199
artikel
45 How sex differences in perceptions influence customer satisfaction: a study of theatre audiences Voss, Zannie Giraud
2006
2 p. 201-221
artikel
46 How to develop theory and keep our jobs? The role of academic ‘gatherings’ in our theory development practice Tähtinen, Jaana
2016
2 p. 250-256
artikel
47 Hull-Spence Behavior Theory as a paradigm for consumer behavior Rossiter, John R.
2008
2 p. 123-141
artikel
48 Index Volume 1, 2001 2001
2 p. 247-247
artikel
49 In more ways than one Ryan, Annmarie
2016
2 p. 271-275
artikel
50 Inventing a past: Corporate heritage as dialectical relationships of past and present Brunninge, Olof
2019
2 p. 229-234
artikel
51 Just for fun? The emotional regime of experiential consumption Jantzen, Christian
2012
2 p. 137-154
artikel
52 Just for fun? The emotional regime of experiential consumption Jantzen, Christian
2012
2 p. 137-154
artikel
53 Know your customer: Client captivation and the epistemics of market research Nilsson, Johan
2019
2 p. 149-168
artikel
54 Legitimation of hybrid cultural products Coskuner-Balli, Gokcen
2017
2 p. 127-147
artikel
55 Lifeway alibis: The biographical bases for unruly bricolage Cronin, James
2019
2 p. 129-147
artikel
56 Listening to consumption: Towards a sonic turn in consumer research Patterson, Maurice
2019
2 p. 105-127
artikel
57 Making Meaning Krepapa, Areti
2003
2 p. 187-208
artikel
58 Managing Strategic Nets Möller, Kristian
2003
2 p. 209-234
artikel
59 Market futures/future markets: Research directions in the study of markets Kjellberg, Hans
2012
2 p. 219-223
artikel
60 Market futures/future markets: Research directions in the study of markets Kjellberg, Hans
2012
2 p. 219-223
artikel
61 Marketing ideology and criticism: Legitimacy and legitimization Marion, Gilles
2006
2 p. 245-262
artikel
62 Marketing Images Stern, Barbara
2001
2 p. 201-224
artikel
63 Marketing the ‘city of smells’ Henshaw, Victoria
2016
2 p. 153-170
artikel
64 Marketing, the past and corporate heritage Balmer, John M. T.
2019
2 p. 217-227
artikel
65 Market practices of legitimization: Insights from Consumer Culture Theory Coskuner-Balli, Gokcen
2013
2 p. 193-211
artikel
66 Meridian thinking in marketing? A comment on Cova Firat, A. Fuat
2005
2 p. 215-219
artikel
67 New directions in researching ethnicity in marketing and consumer behaviour: A well-being agenda Jafari, Aliakbar
2015
2 p. 265-270
artikel
68 No joke Wiid, Ria
2016
2 p. 171-193
artikel
69 Nosenography Chatzidakis, Andreas
2018
2 p. 234-248
artikel
70 Note from the Editors Harris, Phil
2009
2 p. 147-148
artikel
71 Of counter spaces of provisioning Chatzidakis, Andreas
2018
2 p. 218-233
artikel
72 On the borderline: Exploring liminal consumption and the negotiation of threshold selves Cody, Kevina
2011
2 p. 207-228
artikel
73 On the nature of markets and their practices Kjellberg, Hans
2007
2 p. 137-162
artikel
74 Partial Employees and Consumers Manolis, Chris
2001
2 p. 225-243
artikel
75 Perceived value in B2B and B2C: A comparative approach and cross-fertilization Mencarelli, Rémi
2015
2 p. 201-220
artikel
76 Performing jazz and the jazz constellation Mordue, Tom
2017
2 p. 241-257
artikel
77 Political marketing and stakeholder engagement Hughes, Andrew
2009
2 p. 243-256
artikel
78 Political marketing management and theories of democracy Henneberg, Stephan C.
2009
2 p. 165-188
artikel
79 Reclaiming sustainable space Chatzidakis, Andreas
2018
2 p. 188-202
artikel
80 Relational, interactive service innovation: building branding competence Vaux Halliday, Sue
2010
2 p. 144-160
artikel
81 Remembering Chet: theorizing the mythology of the self-destructive bohemian artist as self-producer and self-consumer in the market for romanticism Bradshaw, Alan
2007
2 p. 115-136
artikel
82 Research on Ending Exchange Relationships: A Categorization, Assessment and Outlook Tahtinen, Jaana
2002
2 p. 165-188
artikel
83 Resource integration Kleinaltenkamp, Michael
2012
2 p. 201-205
artikel
84 Resource integration Kleinaltenkamp, Michael
2012
2 p. 201-205
artikel
85 Rethinking consumer culture theory from the postmodern to the communist horizon Cova, Bernard
2013
2 p. 213-225
artikel
86 Rethinking religion in the context of ethnicity and well-being Jafari, Aliakbar
2015
2 p. 287-295
artikel
87 Revisiting Consumption Experience Carù, Antonella
2003
2 p. 267-286
artikel
88 Sanctioning value Denegri-Knott, Janice
2017
2 p. 219-240
artikel
89 S-D logic research directions and opportunities Ng, Irene
2012
2 p. 213-217
artikel
90 S-D logic research directions and opportunities: The perspective of systems, complexity and engineering Ng, Irene
2012
2 p. 213-217
artikel
91 Selective demarketing Farquhar, Jillian Dawes
2017
2 p. 165-182
artikel
92 Selling terror: The symbolization and positioning of Jihad O'Shaughnessy, Nicholas J.
2009
2 p. 227-241
artikel
93 Service Quality and the Consumer's Experience: Towards an Interpretive Approach Schembri, Sharon
2002
2 p. 189-205
artikel
94 Social belonging and the social collective Tinson, Julie
2017
2 p. 201-217
artikel
95 Social marketing partnerships: Evolution, scope and substance Duane, Sinead
2019
2 p. 169-193
artikel
96 Sources of immoderation and proportion in marketing thought Witkowski, Terrence H.
2005
2 p. 221-231
artikel
97 Special Issue on Marketing Knowledge 2001
2 p. 245-245
artikel
98 The erasure of antagonisms between popular music and advertising Eckhardt, Giana M.
2014
2 p. 167-183
artikel
99 The experiential meaning of service quality Schembri, Sharon
2011
2 p. 165-186
artikel
100 The forum on markets and marketing (FMM) Lusch, Robert Frank
2012
2 p. 193-199
artikel
101 The forum on markets and marketing (FMM): Advancing service-dominant logic Lusch, Robert Frank
2012
2 p. 193-199
artikel
102 The fourth hermeneutic in marketing theory Lowe, Sid
2005
2 p. 185-203
artikel
103 The influence of culture upon consumers’ desired value perceptions: A research agenda Overby, Jeffrey W.
2005
2 p. 139-163
artikel
104 The legitimacy of power in business-to-business relationships Blois, Keith
2010
2 p. 161-172
artikel
105 The Naples Forum on Service Gummesson, Evert
2016
2 p. 266-268
artikel
106 The NoRD as a community of practice in research Holmlund, Maria
2016
2 p. 269-271
artikel
107 The ordering of marketing theory: the influence of McCarthyism and the Cold War Tadajewski, Mark
2006
2 p. 163-199
artikel
108 Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing Fırat, A. Fuat
2006
2 p. 123-162
artikel
109 Theoretical reflections on dystopian consumer culture: Black metal Podoshen, Jeffrey S.
2014
2 p. 207-227
artikel
110 The paradigmatic pitfalls of customer-centric marketing Osborne, Phil
2012
2 p. 155-172
artikel
111 The paradigmatic pitfalls of customer-centric marketing Osborne, Phil
2012
2 p. 155-172
artikel
112 The political brand: A consumer perspective Smith, Gareth
2009
2 p. 209-226
artikel
113 The spatial aspects of musical taste Chatzidakis, Andreas
2018
2 p. 249-265
artikel
114 The uses of marketing theory: Constructs, research propositions, and managerial implications Cornelissen, Joep P.
2005
2 p. 165-184
artikel
115 ‘The wild and wacky worlds of consumer oddballs’: Analyzing the manifestary context of consumer culture theory Bode, Matthias
2013
2 p. 175-192
artikel
116 Thinking of marketing in meridian terms Cova, Bernard
2005
2 p. 205-214
artikel
117 Three Theoretical Perspectives on One of Marketing's Most Fundamental Exchanges Murgolo-Poore, Marie E.
2003
2 p. 235-265
artikel
118 Times Square, Disneyphobia, Hegemickey, the Ricky Principle, and the Downside of the Entertainment Economy Holbrook, Morris B.
2001
2 p. 139-163
artikel
119 Towards a Critical Multicultural Marketing Theory Burton, Dawn
2002
2 p. 207-236
artikel
120 Towards a service-dominant approach to social marketing Luca, Nadina R.
2016
2 p. 194-218
artikel
121 Ubiquitous music: A summary and future research agenda Oakes, Steve
2014
2 p. 141-145
artikel
122 Understanding the `new' distribution reality through `old' concepts: a renaissance for transvection and sorting Hulthén, Kajsa
2007
2 p. 184-207
artikel
123 Value co-creation between the ‘inside’ and the ‘outside’ of a company: Insights from a brand community failure Gambetti, Rossella C.
2015
2 p. 155-178
artikel
124 Value cocreation in service interactions: Dimensions and antecedents Neghina, Carmen
2015
2 p. 221-242
artikel
125 Value, values, symbols and outcomes Domegan, Christine
2012
2 p. 207-211
artikel
126 Value, values, symbols and outcomes Domegan, Christine
2012
2 p. 207-211
artikel
127 (Virtual) ethnicity, the Internet, and well-being Lindridge, Andrew
2015
2 p. 279-285
artikel
128 Vista, vision and visual consumption from the Age of Enlightenment de Burgh-Woodman, Helene
2010
2 p. 173-191
artikel
129 Ways of Knowing and their Applicability O'Shaughnessy, John
2002
2 p. 147-164
artikel
130 Why bother? On the rewards of small-scale academic workshops Geiger, Susi
2016
2 p. 263-266
artikel
131 Writing Russell Belk: excess all areas Brown, Stephen
2008
2 p. 143-165
artikel
                             131 gevonden resultaten
 
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