| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Academic and Practitioner Theories of Marketing
|
Cornelissen, Joep
|
|
2002
|
|
1 |
p. 133-143
|
artikel
|
| 2 |
Accept no substitutes
|
Belk, Russell
|
|
2016
|
|
1 |
p. 143-149
|
artikel
|
| 3 |
Against the implicit politics of service-dominant logic
|
Hietanen, Joel
|
|
2018
|
|
1 |
p. 101-119
|
artikel
|
| 4 |
Always Historicize!
|
Brown, Stephen
|
|
2001
|
|
1 |
p. 49-89
|
artikel
|
| 5 |
A market approach to social value co-creation: Findings and implications from “Mageires” the social restaurant
|
Gummesson, Evert
|
|
2019
|
|
1 |
p. 27-45
|
artikel
|
| 6 |
A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics
|
Ranaweera, Chatura
|
|
2005
|
|
1 |
p. 51-74
|
artikel
|
| 7 |
An analysis of material consumption culture in the Muslim world
|
Jafari, Aliakbar
|
|
2012
|
|
1 |
p. 61-79
|
artikel
|
| 8 |
Approaching non-western consumer cultures from a historical perspective: The case of early modern Ottoman consumer culture
|
Karababa, Eminegül
|
|
2012
|
|
1 |
p. 13-25
|
artikel
|
| 9 |
Are current research approaches inmarketing leading us astray?
|
Gummesson, Evert
|
|
2001
|
|
1 |
p. 27-48
|
artikel
|
| 10 |
Arts and aesthetics: Marketing and cultural production
|
Venkatesh, Alladi
|
|
2006
|
|
1 |
p. 11-39
|
artikel
|
| 11 |
A View from the Edge
|
Wilkinson, lan
|
|
2003
|
|
1 |
p. 179-181
|
artikel
|
| 12 |
Back to the Future: Divergence in Relationship Marketing Research
|
Egan, John
|
|
2003
|
|
1 |
p. 145-157
|
artikel
|
| 13 |
B2B `Relationships' - A Social Construction of Reality?
|
Blois, Keith
|
|
2003
|
|
1 |
p. 79-95
|
artikel
|
| 14 |
Beyond the couch
|
Patsiaouras, Georgios
|
|
2016
|
|
1 |
p. 57-73
|
artikel
|
| 15 |
Beyond the Intention–Behaviour Mythology
|
Davies, Janette
|
|
2002
|
|
1 |
p. 29-113
|
artikel
|
| 16 |
Brand community in search of theory
|
Gabbott, Mark
|
|
2009
|
|
1 |
p. 119-122
|
artikel
|
| 17 |
Brand Equity in Cooperative Business Relationships: Exploring the Development of a Conceptual Model
|
Van Durme, Joël
|
|
2003
|
|
1 |
p. 37-57
|
artikel
|
| 18 |
Branding in the post-internet era
|
Christodoulides, George
|
|
2009
|
|
1 |
p. 141-144
|
artikel
|
| 19 |
Brands as relationship facilitators in consumer markets
|
Veloutsou, Cleopatra
|
|
2009
|
|
1 |
p. 127-130
|
artikel
|
| 20 |
Brandscapes of control? Surveillance, marketing and the co-construction of subjectivity and space in neo-liberal capitalism
|
Wood, David Murakami
|
|
2013
|
|
1 |
p. 47-67
|
artikel
|
| 21 |
Bringing the market to life: Screen aesthetics and the epistemic consumption object
|
Zwick, Detlev
|
|
2006
|
|
1 |
p. 41-62
|
artikel
|
| 22 |
Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer
|
Cochoy, Franck
|
|
2008
|
|
1 |
p. 15-44
|
artikel
|
| 23 |
Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia
|
Kariippanon, Kishan
|
|
|
|
1 |
p. 123-143
|
artikel
|
| 24 |
Comments on Foxall’s ‘Intentionality, symbol and situation in the interpretation of consumer choice’
|
Oliveira-Castro, Jorge M
|
|
2013
|
|
1 |
p. 129-132
|
artikel
|
| 25 |
Commonalities between Researchmethods for Consumer Science and biblical Scholarship
|
Iacobucci, Dawn
|
|
2001
|
|
1 |
p. 109-133
|
artikel
|
| 26 |
Complexity and viability in service ecosystems
|
Gummesson, Evert
|
|
2019
|
|
1 |
p. 3-7
|
artikel
|
| 27 |
Concept discovery, process explanation, and theory deepening in e-marketing research: The case of online auctions
|
Dholakia, Utpal M.
|
|
2005
|
|
1 |
p. 117-124
|
artikel
|
| 28 |
Conceptualizing resource integration as an embedded process: Matching, resourcing and valuing
|
Gummesson, Evert
|
|
2019
|
|
1 |
p. 65-84
|
artikel
|
| 29 |
Connecting contexts: A Badiouian epistemology for consumer culture theory
|
Earley, Amanda
|
|
2014
|
|
1 |
p. 73-96
|
artikel
|
| 30 |
Consumer behaviour analysis and ascription of intentionality to the explanation of consumer choice
|
Sigurdsson, Valdimar
|
|
2013
|
|
1 |
p. 133-135
|
artikel
|
| 31 |
Consumers’ collective action in market system dynamics
|
Giesler, Markus
|
|
2017
|
|
1 |
p. 51-70
|
artikel
|
| 32 |
Context effects and models of preferential choice: implications for consumer behavior
|
Busemeyer, Jerome R.
|
|
2007
|
|
1 |
p. 39-58
|
artikel
|
| 33 |
Contextualization and value-in-context: How context frames exchange
|
Chandler, Jennifer D.
|
|
2011
|
|
1 |
p. 35-49
|
artikel
|
| 34 |
Contingent self-definition and amorphous regions
|
Dinnie, Keith
|
|
2018
|
|
1 |
p. 31-53
|
artikel
|
| 35 |
Corporate branding and brand architecture: a conceptual framework
|
Muzellec, Laurent
|
|
2009
|
|
1 |
p. 39-54
|
artikel
|
| 36 |
Corrigendum
|
|
|
2018
|
|
1 |
p. NP1
|
artikel
|
| 37 |
Customers and Customer Relationships in Service Firms: The Perspective of the Resource-Based View
|
Gouthier, Matthias
|
|
2003
|
|
1 |
p. 119-143
|
artikel
|
| 38 |
Determinants of e-communication adoption: The internal push versus external pull factors
|
Wu, Fang
|
|
2005
|
|
1 |
p. 7-31
|
artikel
|
| 39 |
Digital work
|
Gandini, Alessandro
|
|
2016
|
|
1 |
p. 123-141
|
artikel
|
| 40 |
Disconnected/connected: On the “look” and the “gaze” of cell phones
|
Reyes, Ian
|
|
2015
|
|
1 |
p. 113-127
|
artikel
|
| 41 |
Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue
|
Miles, Chris
|
|
2015
|
|
1 |
p. 95-111
|
artikel
|
| 42 |
Escaping the tyranny of choice: when fewer attributes make choice easier
|
Fasolo, Barbara
|
|
2007
|
|
1 |
p. 13-26
|
artikel
|
| 43 |
Evaluating festival attributes adopting S-D logic: The mediating role of visitor experience and visitor satisfaction
|
Gummesson, Evert
|
|
2019
|
|
1 |
p. 85-102
|
artikel
|
| 44 |
Exogamous weddings and fashion in a rising consumer culture: Kabyle minority dynamics of structure and agency
|
Ourahmoune, Nacima
|
|
2012
|
|
1 |
p. 81-99
|
artikel
|
| 45 |
From goods to service branding
|
Brodie, Roderick J.
|
|
2009
|
|
1 |
p. 107-111
|
artikel
|
| 46 |
Games people play with brands
|
Molesworth, Mike
|
|
2018
|
|
1 |
p. 121-146
|
artikel
|
| 47 |
Glocal gender identities in market places of transition: MARIANISMO and the consumption of the telenovela Rebelde
|
Kjeldgaard, Dannie
|
|
2010
|
|
1 |
p. 29-44
|
artikel
|
| 48 |
Glocal yoga: Re-appropriation in the Indian consumptionscape
|
Askegaard, Søren
|
|
2012
|
|
1 |
p. 45-60
|
artikel
|
| 49 |
Guilt and ethical choice in consumption: A psychoanalytic perspective
|
Chatzidakis, Andreas
|
|
2015
|
|
1 |
p. 79-93
|
artikel
|
| 50 |
How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory
|
Gruen, Thomas W.
|
|
2005
|
|
1 |
p. 33-49
|
artikel
|
| 51 |
Identity, choice and consumer freedom – the new opiates? A psychoanalytic interrogation
|
Gabriel, Yiannis
|
|
2015
|
|
1 |
p. 25-30
|
artikel
|
| 52 |
Identity, consumption and narratives of socialization
|
Shankar, Avi
|
|
2009
|
|
1 |
p. 75-94
|
artikel
|
| 53 |
Implications of behavioral decision theory for health marketing
|
Jones, Sandra C.
|
|
2007
|
|
1 |
p. 75-91
|
artikel
|
| 54 |
In memoriam — Barbara B. Stern (Co-Editor of Marketing Theory, 2000—2008)
|
Holbrook, Morris B.
|
|
2009
|
|
1 |
p. 5-7
|
artikel
|
| 55 |
Integrating brand, retailer and end-customer perspectives
|
Glynn, Mark
|
|
2009
|
|
1 |
p. 137-140
|
artikel
|
| 56 |
Integrating e-commerce into existing export marketing theories: A contingency model
|
Karavdic, Munib
|
|
2005
|
|
1 |
p. 75-104
|
artikel
|
| 57 |
Intentionality, symbol, and situation in the interpretation of consumer choice
|
Foxall, Gordon R
|
|
2013
|
|
1 |
p. 105-127
|
artikel
|
| 58 |
Introducing a spatial perspective to analyze market dynamics
|
Giesler, Markus
|
|
2017
|
|
1 |
p. 9-29
|
artikel
|
| 59 |
Introduction to the special issue on aesthetics, images and vision
|
Schroeder, Jonathan E.
|
|
2006
|
|
1 |
p. 5-10
|
artikel
|
| 60 |
Introduction to the Special Issue on Conceptual Developments in Relationship Marketing
|
Brodie, Rod
|
|
2003
|
|
1 |
p. 5-7
|
artikel
|
| 61 |
Introduction to the special issue on e-marketing
|
Stafford, Marla Royne
|
|
2005
|
|
1 |
p. 5-6
|
artikel
|
| 62 |
Is advertising a barrier to male movement toward gender change?
|
Gentry, James
|
|
2010
|
|
1 |
p. 74-96
|
artikel
|
| 63 |
Joint markets
|
Giesler, Markus
|
|
2017
|
|
1 |
p. 95-123
|
artikel
|
| 64 |
Living with Ambivalence
|
O’Donohoe, Stephanie
|
|
2001
|
|
1 |
p. 91-108
|
artikel
|
| 65 |
Loyalty or liability
|
Chung, Emily
|
|
2018
|
|
1 |
p. 3-30
|
artikel
|
| 66 |
Making and exchanging a second-hand oil field, considered in an industrial marketing setting
|
Finch, John H.
|
|
2008
|
|
1 |
p. 45-66
|
artikel
|
| 67 |
Managing advertising agency client partnerships for value co-creation: Characteristics, categories, and challenges
|
Gummesson, Evert
|
|
2019
|
|
1 |
p. 9-26
|
artikel
|
| 68 |
Marketing and compromising for sustainability
|
Giesler, Markus
|
|
2017
|
|
1 |
p. 71-93
|
artikel
|
| 69 |
Marketing, art and voices of dissent
|
Patsiaouras, Georgios
|
|
2018
|
|
1 |
p. 75-100
|
artikel
|
| 70 |
Marketing mobile futures: assembling constituencies and creating compelling stories for an emerging technology
|
Simakova, Elena
|
|
2008
|
|
1 |
p. 91-116
|
artikel
|
| 71 |
Marketing on the couch: Sidney and psychoanalysis
|
Levy, Sidney J.
|
|
2015
|
|
1 |
p. 9-12
|
artikel
|
| 72 |
Marketized philanthropy: Kiva’s utopian ideology of entrepreneurial philanthropy
|
Bajde, Domen
|
|
2013
|
|
1 |
p. 3-18
|
artikel
|
| 73 |
Market practices and forms: introduction to the special issue
|
Araujo, Luis
|
|
2008
|
|
1 |
p. 5-14
|
artikel
|
| 74 |
Market system dynamics
|
Giesler, Markus
|
|
2017
|
|
1 |
p. 3-8
|
artikel
|
| 75 |
Market-widening: Shaping total market demand for French and American bicycles circa 1890
|
Burr, Thomas Cameron
|
|
2014
|
|
1 |
p. 19-34
|
artikel
|
| 76 |
Men on the hunt: Ecofeminist insights into masculinity
|
Littlefield, Jon
|
|
2010
|
|
1 |
p. 97-117
|
artikel
|
| 77 |
Mobilizing the depths of the market: Motivation research and the making of the disembedded consumer
|
Schwarzkopf, Stefan
|
|
2015
|
|
1 |
p. 39-57
|
artikel
|
| 78 |
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
|
Bettany, Shona
|
|
2010
|
|
1 |
p. 3-28
|
artikel
|
| 79 |
Mutuality
|
Arnould, Eric J.
|
|
2016
|
|
1 |
p. 75-99
|
artikel
|
| 80 |
New dynamics of social status and distinction
|
Eckhardt, Giana M.
|
|
|
|
1 |
p. 85-102
|
artikel
|
| 81 |
Next stop, unravel: The tangled web of e-consumer research
|
Mittal, Banwari
|
|
2005
|
|
1 |
p. 125-135
|
artikel
|
| 82 |
Non-western contexts: The invisible half
|
Jafari, Aliakbar
|
|
2012
|
|
1 |
p. 3-12
|
artikel
|
| 83 |
Note on the marginalizing of psychoanalysis in marketing
|
O’Shaughnessy, John
|
|
2015
|
|
1 |
p. 17-19
|
artikel
|
| 84 |
On marketing theory and service-dominant logic: Connecting some dots
|
Vargo, Stephen L.
|
|
2011
|
|
1 |
p. 3-8
|
artikel
|
| 85 |
Peeking behind the mask of the prosumer
|
Hartmann, Benjamin J.
|
|
2016
|
|
1 |
p. 3-20
|
artikel
|
| 86 |
Perceptions of Dyadic Business Relationships: In Search of the Social Psychological Basis of Interpersonal Relationship Perceptions in Socio-Economic Exchange Relationships
|
Berghäll, Sami
|
|
2003
|
|
1 |
p. 59-77
|
artikel
|
| 87 |
Performative structures, American exceptionalism, and the legitimation of free trade
|
Giesler, Markus
|
|
2017
|
|
1 |
p. 31-50
|
artikel
|
| 88 |
Platform
|
Small, Robert Grafton
|
|
2015
|
|
1 |
p. 129-130
|
artikel
|
| 89 |
Portable technology and multi-domain energy practices
|
Robinson, Thomas Derek
|
|
|
|
1 |
p. 3-22
|
artikel
|
| 90 |
Position and potential of service-dominant logic - Evaluated in an ‘ism’ frame for further development
|
Löbler, Helge
|
|
2011
|
|
1 |
p. 51-73
|
artikel
|
| 91 |
Positioning consumption: A practice theoretical approach to contested consumption and media discourse
|
Keller, Margit
|
|
2014
|
|
1 |
p. 35-51
|
artikel
|
| 92 |
Practicing Qi and consuming Ki: Folk epistemology and consumption rituals in Japan
|
Minowa, Yuko
|
|
2012
|
|
1 |
p. 27-44
|
artikel
|
| 93 |
Practitioner accounts and knowledge production: An analysis of three marketing discourses
|
Ardley, Barry Charles
|
|
2014
|
|
1 |
p. 97-118
|
artikel
|
| 94 |
Preference reversals resulting from a market value heuristic
|
Boothe, Jason
|
|
2007
|
|
1 |
p. 27-38
|
artikel
|
| 95 |
Professional Interaction: Exploring the Concept of Attraction
|
Harris, Lloyd C.
|
|
2003
|
|
1 |
p. 9-36
|
artikel
|
| 96 |
Purchase decision-making within professional consumer services
|
Jaakkola, Elina
|
|
2007
|
|
1 |
p. 93-108
|
artikel
|
| 97 |
Relationship Marketing and Customer Satisfaction: An Information Economics Perspective
|
Rese, Mario
|
|
2003
|
|
1 |
p. 97-117
|
artikel
|
| 98 |
Relationship Marketing: It all Happens here and now!
|
Gummesson, Evert
|
|
2003
|
|
1 |
p. 167-169
|
artikel
|
| 99 |
Relationship Marketing: Looking Back, Looking Forward
|
Ballantyne, David
|
|
2003
|
|
1 |
p. 159-166
|
artikel
|
| 100 |
Reviewers for this special issue
|
|
|
2006
|
|
1 |
p. 119-119
|
artikel
|
| 101 |
Rudiments of a value praxeology
|
Arnould, Eric J.
|
|
2014
|
|
1 |
p. 129-133
|
artikel
|
| 102 |
Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
|
Hietanen, Joel
|
|
|
|
1 |
p. 23-43
|
artikel
|
| 103 |
Serving `The Guest': Günther Anders at the Grand Seaside Hotel
|
Bunzel, Dirk
|
|
2009
|
|
1 |
p. 55-74
|
artikel
|
| 104 |
Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation market
|
Sobande, Francesca
|
|
|
|
1 |
p. 65-84
|
artikel
|
| 105 |
Some reflections on psychoanalytic approaches to marketing and consumer research
|
Holbrook, Morris B.
|
|
2015
|
|
1 |
p. 13-16
|
artikel
|
| 106 |
‘So much choice and no choice at all’
|
Nixon, Elizabeth
|
|
2016
|
|
1 |
p. 39-56
|
artikel
|
| 107 |
Taking a Customer Focus Back Into the Boardroom: Can Relationship Marketing do it?
|
Grönroos, Christian
|
|
2003
|
|
1 |
p. 171-173
|
artikel
|
| 108 |
Teaching Marketing Theory
|
November, Peter
|
|
2002
|
|
1 |
p. 115-132
|
artikel
|
| 109 |
The aestheticization of consumption: An exploration of ‘brand.new’ and ‘Shopping’
|
Szmigin, Isabelle
|
|
2006
|
|
1 |
p. 107-118
|
artikel
|
| 110 |
The configuration of actors in market practice
|
Andersson, Per
|
|
2008
|
|
1 |
p. 67-90
|
artikel
|
| 111 |
The cultural codes of branding
|
Schroeder, Jonathan E.
|
|
2009
|
|
1 |
p. 123-126
|
artikel
|
| 112 |
The dynamics of place brands: An identity-based approach to place branding theory
|
Kavaratzis, Mihalis
|
|
2013
|
|
1 |
p. 69-86
|
artikel
|
| 113 |
The foundations of relationship marketing: reciprocity and trade relations
|
Tadajewski, Mark
|
|
2009
|
|
1 |
p. 9-38
|
artikel
|
| 114 |
The ideology of the ethical consumption gap
|
Carrington, Michal Jemma
|
|
2016
|
|
1 |
p. 21-38
|
artikel
|
| 115 |
The interactive effects of colors and products on perceptions of brand logo appropriateness
|
Bottomley, Paul A.
|
|
2006
|
|
1 |
p. 63-83
|
artikel
|
| 116 |
The marketplace, emerging technology and marketing theory
|
Zinkhan, George M.
|
|
2005
|
|
1 |
p. 105-115
|
artikel
|
| 117 |
The migration of art from museum to market: Consuming Caravaggio
|
Drummond, Kent
|
|
2006
|
|
1 |
p. 85-105
|
artikel
|
| 118 |
The nature and processes of market co-creation in triple bottom line firms: Leveraging insights from consumer culture theory and service dominant logic
|
Peñaloza, Lisa
|
|
2011
|
|
1 |
p. 9-34
|
artikel
|
| 119 |
Theorizing about the service dominant logic: The bridging role of middle range theory
|
Brodie, Roderick J.
|
|
2011
|
|
1 |
p. 75-91
|
artikel
|
| 120 |
Theorizing materialism through the Institutional Analysis and Development framework
|
Kilbourne, William E.
|
|
2018
|
|
1 |
p. 55-74
|
artikel
|
| 121 |
The other side of marketing and advertising: Psychoanalysis, art and addiction
|
Loose, Rik
|
|
2015
|
|
1 |
p. 31-38
|
artikel
|
| 122 |
The politics of consumer data
|
Cluley, Robert
|
|
|
|
1 |
p. 45-63
|
artikel
|
| 123 |
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