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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
21 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Best Practice der Markenführung |
Ebersbach, L. |
2009 |
26 | 2 |
p. 60 |
article |
|
| 2 | Cause-related Marketing: Ein scheinheiliges Kooperationskonzept? |
Meffert, Heribert |
2009 |
26 | 2 |
p. 47-53 |
article |
|
| 3 | Der Kunde als Innovationsmotor bei Henkel |
Müller-Kirschbaum, Thomas |
2009 |
26 | 2 |
p. 24-28 |
article |
|
| 4 | Design Thinking — Kreativität als Methode |
Grots, Alexander |
2009 |
26 | 2 |
p. 18-23 |
article |
|
| 5 | Development and deployment of brand protection strategies for China |
Sohl, Timo |
2009 |
26 | 2 |
p. 30-34 |
article |
|
| 6 | Firmenverzeichnis/Beirat |
2009 |
26 | 2 |
p. 63 |
article |
||
| 7 | „Immer eine Nasenlänge voraus“ |
2009 |
26 | 2 |
p. 4-5 |
article |
||
| 8 | Innovationskommunikation 2.0 — Das Beispiel Apple iPhone |
Maisch, Bettina |
2009 |
26 | 2 |
p. 42-46 |
article |
|
| 9 | Interaktives Marketing |
Betz, M. |
2009 |
26 | 2 |
p. 60 |
article |
|
| 10 | Kommunikation von Innovationen — Marketing und PR als „Spielmacher“ |
Zerfaß, Ansgar |
2009 |
26 | 2 |
p. 36-41 |
article |
|
| 11 | Konsumentengerichtete Verkaufsförderung |
Meise, N. |
2009 |
26 | 2 |
p. 62 |
article |
|
| 12 | Marketing |
Walter, V. |
2009 |
26 | 2 |
p. 61-62 |
article |
|
| 13 | Medien im Marketing |
Walter, V. |
2009 |
26 | 2 |
p. 61 |
article |
|
| 14 | Neue Ideenquellen erschließen — Die Chancen von Open Innovation |
Enkel, Ellen |
2009 |
26 | 2 |
p. 6-11 |
article |
|
| 15 | Risikomanagement im After Sales Business |
Niemeyer, Cornelius |
2009 |
26 | 2 |
p. 54-58 |
article |
|
| 16 | Strategisches Innovationsmarketing |
Tomczak, Torsten |
2009 |
26 | 2 |
p. 1 |
article |
|
| 17 | „Strategisches Innovationsmarketing“ |
2009 |
26 | 2 |
p. 59 |
article |
||
| 18 | Teaming up to Innovate: The Importance of a Joint Knowledge Base |
Schulze, Anja |
2009 |
26 | 2 |
p. 12-16 |
article |
|
| 19 | Transparenz in Wertschöpfungs-ketten des Agribusiness |
Meise, N. |
2009 |
26 | 2 |
p. 60-61 |
article |
|
| 20 | Vorschau/Impressum |
2009 |
26 | 2 |
p. 64 |
article |
||
| 21 | Web 2.0 |
Walter, V. |
2009 |
26 | 2 |
p. 62 |
article |
21 results found