| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Can negative buzz increase awareness and purchase intent?
|
Han, Jung Ah
|
|
|
31 |
1 |
p. 89-104
|
article
|
| 2 |
Celebrity influence on word of mouth: the interplay of power states and power expectations
|
Thomas, Veronica L.
|
|
|
31 |
1 |
p. 105-120
|
article
|
| 3 |
Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising
|
Johnen, Marius
|
|
|
31 |
1 |
p. 49-71
|
article
|
| 4 |
Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness
|
Yin, Jiamin
|
|
|
31 |
1 |
p. 73-87
|
article
|
| 5 |
Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology
|
Durso, Geoffrey R. O.
|
|
|
31 |
1 |
p. 19-23
|
article
|
| 6 |
Launching the Idea Corners section of Marketing Letters
|
Golder, Peter N.
|
|
|
31 |
1 |
p. 1-2
|
article
|
| 7 |
“See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels
|
Liu, Qiang
|
|
|
31 |
1 |
p. 37-48
|
article
|
| 8 |
Speciesism: an obstacle to AI and robot adoption
|
Schmitt, Bernd
|
|
|
31 |
1 |
p. 3-6
|
article
|
| 9 |
The cannabis industry: a natural laboratory for marketing strategy research
|
Olsen, Mitchell C.
|
|
|
31 |
1 |
p. 7-12
|
article
|
| 10 |
The Second Digital Revolution
|
Rindfleisch, Aric
|
|
|
31 |
1 |
p. 13-17
|
article
|
| 11 |
Using technology to bring online convenience to offline shopping
|
Dekimpe, Marnik G.
|
|
|
31 |
1 |
p. 25-29
|
article
|
| 12 |
Why do consumers think it is fair to pay more when buying from producers versus retailers?
|
Gonzales, Gabriel E.
|
|
|
31 |
1 |
p. 31-35
|
article
|
Journal description