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                             9 results found
no title author magazine year volume issue page(s) type
1 Assessing destination brand equity: An integrated approach Kladou, Stella
2014
3 1 p. 2-10
9 p.
article
2 Brand architecture management: The case of four tourist destinations in Catalonia Datzira-Masip, Jordi
2014
3 1 p. 48-58
11 p.
article
3 Destination mutant brands: An empirical perspective of tourism professionals and host community to create Mutant Brand Cape Verde Santos, Edson Redy Moreira dos
2014
3 1 p. 68-78
11 p.
article
4 Destination reputations and brands: Communication challenges Morgan, Nigel
2014
3 1 p. 1-
1 p.
article
5 Encoding destination messages in media coverage of an international event: A case study of the European athletics indoor championships Jutbring, Henrik
2014
3 1 p. 29-36
8 p.
article
6 Literary tourism: Opportunities and challenges for the marketing and branding of destinations? Hoppen, Anne
2014
3 1 p. 37-47
11 p.
article
7 Partnership working in enhancing the destination brand of rural areas: A case study of Made in Monmouthshire, Wales, UK Haven-Tang, Claire
2014
3 1 p. 59-67
9 p.
article
8 Selecting a destination image for a capital city rather than for a nation: A segmentation study Liu, Sung-ta
2014
3 1 p. 11-17
7 p.
article
9 The emerging Shanghai city brand: A netnographic study of image perception among foreigners Larsen, Henrik Gert
2014
3 1 p. 18-28
11 p.
article
                             9 results found
 
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