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Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
43 gevonden resultaten
| nr | titel | auteur | tijdschrift | jaar | jaarg. | afl. | pagina('s) | type |
| 1 | A Comparison of the Effectiveness of Perimeter and Outdoor Advertising |
Walliser, Björn |
1997 |
1 |
p. 21-31 11 p. |
artikel |
||
| 2 | A comparison of the perceptions of Hong Kong Chinese and Australian international marketing managers regarding ethical problems |
Armstrong, Robert W. |
1993 |
1 |
p. 55-60 6 p. |
artikel |
||
| 3 | Broadening and Specifying Relationship Marketing |
Gummesson, Evert |
1994 |
1 |
p. 31-43 13 p. |
artikel |
||
| 4 | Business Dancing — The Nature and Role of Interfirm Relations in Business Strategy |
Wilkinson, Ian F. |
1994 |
1 |
p. 67-79 13 p. |
artikel |
||
| 5 | Comparative Analysis of a Global Product |
Kustin, Richard Alan |
1995 |
1 |
p. 39-47 9 p. |
artikel |
||
| 6 | Editorial: Marketing at the Crossroads |
Ballantyne, David |
1994 |
1 |
p. 1-7 7 p. |
artikel |
||
| 7 | Editorial Review Board |
1997 |
1 |
p. 1-2 2 p. |
artikel |
|||
| 8 | Fan Responses to Sporting Team Web Sites |
Pope, Nigel K.Ll. |
1997 |
1 |
p. 71-80 10 p. |
artikel |
||
| 9 | From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing |
Gronroos, Christian |
1994 |
1 |
p. 9-29 21 p. |
artikel |
||
| 10 | From the Editor |
Alpert, Frank |
1996 |
1 |
p. 1- 1 p. |
artikel |
||
| 11 | From the Editor |
Alpert, Frank |
1997 |
1 |
p. 3- 1 p. |
artikel |
||
| 12 | General Perception of Word-of-Mouth Communication as a Source of Information: The Case of Singapore |
Wee, Chow Hou |
1995 |
1 |
p. 9-25 17 p. |
artikel |
||
| 13 | Guest Editorial |
Ballantyne, David |
1996 |
1 |
p. 3-6 4 p. |
artikel |
||
| 14 | Guest Editorial |
Farrelly, Francis |
1997 |
1 |
p. 5-7 3 p. |
artikel |
||
| 15 | Interdependence in Relationship Marketing |
Blenkhorn, David L. |
1996 |
1 |
p. 25-30 6 p. |
artikel |
||
| 16 | Is couponing effective? |
Quester, Pascale |
1993 |
1 |
p. 29-39 11 p. |
artikel |
||
| 17 | Is there more to ethical marketing than marketing ethics? |
Brennan, Mike |
1993 |
1 |
p. 49-54 6 p. |
artikel |
||
| 18 | Learning from the Asian Tigers: Studies in Technology and Industrial Policy |
Selvarajah, Christopher |
1997 |
1 |
p. 81-83 3 p. |
artikel |
||
| 19 | Logistics and Customer Relationships |
Christopher, Martin |
1994 |
1 |
p. 93-98 6 p. |
artikel |
||
| 20 | Long-term Recall of Sponsorship Sources |
Bettina Cornwell, T. |
1997 |
1 |
p. 45-57 13 p. |
artikel |
||
| 21 | Marketing and Consumer Research in the Public Interest |
Thomas, Amos Owen |
1997 |
1 |
p. 84-85 2 p. |
artikel |
||
| 22 | Marketing and the Asia Pacific |
Chandler, Peter C. |
1993 |
1 |
p. 1- 1 p. |
artikel |
||
| 23 | Marketing Australian universities to overseas students |
Wilkinson, John W. |
1993 |
1 |
p. 71-78 8 p. |
artikel |
||
| 24 | Marketing journal policies |
Alford, Geoff |
1993 |
1 |
p. 4-6 3 p. |
artikel |
||
| 25 | Marketing journals and Asia-Pacific marketing academics |
Polonsky, Michael Jay |
1993 |
1 |
p. 61-69 9 p. |
artikel |
||
| 26 | Marketing planning and control theory and its applications in a competitive industry |
Ratnatunga, Janek |
1993 |
1 |
p. 19-28 10 p. |
artikel |
||
| 27 | Marketing toward 2000 |
Harris, Garry |
1993 |
1 |
p. 2-3 2 p. |
artikel |
||
| 28 | Market segmentation |
Hoek, Janet |
1993 |
1 |
p. 41-46 6 p. |
artikel |
||
| 29 | Modelling Sport Sponsorship Selection Decisions |
Aguilar-Manjarrez, Rafael |
1997 |
1 |
p. 9-20 12 p. |
artikel |
||
| 30 | MOSAIC mac-b |
Ch’ng, David |
1993 |
1 |
p. 9-18 10 p. |
artikel |
||
| 31 | Networks and Logistics |
Christopher, Martin |
1996 |
1 |
p. 19-24 6 p. |
artikel |
||
| 32 | Our Present State of Ignorance in Relationship Marketing |
Lehtinen, Uolevi |
1996 |
1 |
p. 43-51 9 p. |
artikel |
||
| 33 | Relationship Marketing and the Relationship Management Chain |
Payne, Adrian |
1994 |
1 |
p. 81-91 11 p. |
artikel |
||
| 34 | Relationship Marketing Logic |
Grönroos, Christian |
1996 |
1 |
p. 7-18 12 p. |
artikel |
||
| 35 | Relationship Selling: The Personalization of Relationship Marketing |
Jackson Jr., Donald W. |
1994 |
1 |
p. 45-54 10 p. |
artikel |
||
| 36 | ‘Ring Ring’: Visual Pun or Passing Off? |
Hoek, Janet |
1997 |
1 |
p. 33-43 11 p. |
artikel |
||
| 37 | The Role of Trust in Customer Relationships |
Cowles, Deborah L. |
1996 |
1 |
p. 31-41 11 p. |
artikel |
||
| 38 | Tobacco-control Legislation, Public Health and Sport Sponsorship |
Sparks, Robert |
1997 |
1 |
p. 59-70 12 p. |
artikel |
||
| 39 | To Publish or Not to Publish - that is the Question |
Alford, Geoff |
1995 |
1 |
p. 1-7 7 p. |
artikel |
||
| 40 | Understanding the Value of a Relationship |
Wilson, David T. |
1994 |
1 |
p. 55-66 12 p. |
artikel |
||
| 41 | Using the Juster Scale to Estimate the Demand-Price Relationship |
Brennan, Mike |
1995 |
1 |
p. 27-37 11 p. |
artikel |
||
| 42 | What Goes Wrong in Company-Wide Service-Quality Initiatives? |
Ballantyne, David |
1994 |
1 |
p. 99-105 7 p. |
artikel |
||
| 43 | What Industrial Buyers Prefer Salespeople to Know and Do and What Salespeople Believe They Prefer |
Pascoe, Graham W. |
1995 |
1 |
p. 49-59 11 p. |
artikel |
43 gevonden resultaten