nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A new theory of direct market testing
|
Allenby, Greg M. |
|
1987 |
|
4 |
p. 24-37 14 p. |
artikel |
2 |
An exploratory investigation of the ethical values of American and Australian consumers: Direct marketing implications
|
Rawwas, Mohammed Y.A. |
|
1996 |
|
4 |
p. 52-63 12 p. |
artikel |
3 |
An exploratory study of consumer usage and satisfaction with 800 and 900 numbers
|
Morrow, Kathleen |
|
1994 |
|
4 |
p. 51-58 8 p. |
artikel |
4 |
Announcing. The 1992 collegiate echo compaign competition
|
|
|
1991 |
|
4 |
p. 66- 1 p. |
artikel |
5 |
A note on the use of the K–S statistic as a measure of model strength
|
Thrasher, Rosana P. |
|
1992 |
|
4 |
p. 40-47 8 p. |
artikel |
6 |
Applying neural computing to target marketing
|
Zahavi, Jacob |
|
1997 |
|
4 |
p. 76-93 |
artikel |
7 |
A profile of direct marketing television shoppers
|
Lincoln James, E. |
|
1987 |
|
4 |
p. 12-23 12 p. |
artikel |
8 |
Assessing direct response service advertising on television
|
Bush, Robert P. |
|
1991 |
|
4 |
p. 18-28 11 p. |
artikel |
9 |
A theoretical approach for predicting sales at a new department store location via lifestyles
|
Leblang, Paul |
|
1993 |
|
4 |
p. 70-74 5 p. |
artikel |
10 |
Beyond prediction
|
Leahy, Kent |
|
1992 |
|
4 |
p. 9-16 8 p. |
artikel |
11 |
Calculating the regression-to-the-mean effect: A comparative analysis
|
Levin, Nissan |
|
1996 |
|
4 |
p. 29-40 12 p. |
artikel |
12 |
Consumer adoption of videotex services
|
Korgaonkar, Pradeep K. |
|
1987 |
|
4 |
p. 63-71 9 p. |
artikel |
13 |
Customer lifetime valuation to support marketing decision making
|
Robert Dwyer, F. |
|
1997 |
|
4 |
p. 6-13 |
artikel |
14 |
Customer lifetime valuation to support marketing decision making
|
Robert Dwyer, F. |
|
1989 |
|
4 |
p. 8-15 8 p. |
artikel |
15 |
Database marketing
|
Petrison, Lisa A. |
|
1997 |
|
4 |
p. 109-125 |
artikel |
16 |
Database Marketing at Farm Journal, Inc.
|
Ventresca Jr., Benjamin J. |
|
1991 |
|
4 |
p. 44-49 6 p. |
artikel |
17 |
Determination of panel sizes in designed experiments
|
Hansotia, Behram J. |
|
1992 |
|
4 |
p. 17-27 11 p. |
artikel |
18 |
Developing a research orientation to improve direct mail decisions
|
Patti, Charles H. |
|
1988 |
|
4 |
p. 32-40 9 p. |
artikel |
19 |
Developing international direct marketing strategies with a consumer decision-making content analysis
|
McDonald, William J. |
|
1994 |
|
4 |
p. 18-27 10 p. |
artikel |
20 |
Direct mail: Can it work for religious organizations?
|
Considine, John J. |
|
1994 |
|
4 |
p. 59-65 7 p. |
artikel |
21 |
Direct marketing and online consumer information services (OLCISs) : Implications and challenges
|
Wayne Talarzyk, W. |
|
1994 |
|
4 |
p. 6-17 12 p. |
artikel |
22 |
Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters
|
Nowak, Glen J. |
|
1997 |
|
4 |
p. 94-108 |
artikel |
23 |
Direct marketing modeling with CART and CHAID
|
Haughton, Dominique |
|
1997 |
|
4 |
p. 42-52 |
artikel |
24 |
Direct marketing's echo competition translates into hands-on learning, campaign experience … and prizes
|
|
|
1991 |
|
4 |
p. 64-65 2 p. |
artikel |
25 |
Direct response advertising
|
Bauer, Connie L. |
|
1987 |
|
4 |
p. 38-50 13 p. |
artikel |
26 |
Expanding the role of the direct marketing database
|
Roberts, Mary Lou |
|
1997 |
|
4 |
p. 26-35 |
artikel |
27 |
Exploring the dimensions of consumer privacy: an analysis of coverage in british and american media
|
Petrison, Lisa A. |
|
1995 |
|
4 |
p. 19-37 19 p. |
artikel |
28 |
Foundation programs for students and professors a catalyst for quality direct marketing education
|
|
|
1993 |
|
4 |
p. 76-79 4 p. |
artikel |
29 |
Foundation programs for students and professors a catalyst for quality direct marketing education
|
|
|
1994 |
|
4 |
p. 80-83 4 p. |
artikel |
30 |
From DMEF. Major changes ahead for journal
|
|
|
1996 |
|
4 |
p. 64-67 4 p. |
artikel |
31 |
From the editor
|
Schultz, Don E. |
|
1991 |
|
4 |
p. 5-7 3 p. |
artikel |
32 |
From the editor
|
Schultz, Don E. |
|
1994 |
|
4 |
p. 4-5 2 p. |
artikel |
33 |
From the editor
|
Schultz, Don E. |
|
1993 |
|
4 |
p. 2-3 2 p. |
artikel |
34 |
From the editor
|
Schultz, Don E. |
|
1992 |
|
4 |
p. 4-6 3 p. |
artikel |
35 |
From the editor
|
Schultz, Don E. |
|
1995 |
|
4 |
p. 5-7 3 p. |
artikel |
36 |
From the editor
|
Schultz, Don E. |
|
1987 |
|
4 |
p. 3-4 2 p. |
artikel |
37 |
From the editor
|
Schultz, Don E. |
|
1990 |
|
4 |
p. 4-6 3 p. |
artikel |
38 |
From the editor
|
Schultz, Don E. |
|
1989 |
|
4 |
p. 6-7 2 p. |
artikel |
39 |
From the Editor
|
Schultz, Don E. |
|
1996 |
|
4 |
p. 5-7 3 p. |
artikel |
40 |
From the editor
|
Schultz, Don E. |
|
1988 |
|
4 |
p. 3-5 3 p. |
artikel |
41 |
From the editors
|
Deighton, John |
|
1997 |
|
4 |
p. 4-5 |
artikel |
42 |
From the foundation
|
Stone, Bob |
|
1991 |
|
4 |
p. 2-4 3 p. |
artikel |
43 |
From the foundation
|
Kobs, Jim |
|
1990 |
|
4 |
p. 2-3 2 p. |
artikel |
44 |
From the foundation
|
Yeck, John D. |
|
1987 |
|
4 |
p. 2- 1 p. |
artikel |
45 |
From the foundation
|
Stone, Bob |
|
1988 |
|
4 |
p. 2- 1 p. |
artikel |
46 |
From the foundation
|
Hodgson, Richard S. |
|
1989 |
|
4 |
p. 2-5 4 p. |
artikel |
47 |
From the Managing Editor
|
Poore, Nancy |
|
1992 |
|
4 |
p. 7-8 2 p. |
artikel |
48 |
From the practitioner
|
Yeck, John D. |
|
1997 |
|
4 |
p. 2-3 |
artikel |
49 |
From the practitioners
|
Courtheoux, Richard J. |
|
1995 |
|
4 |
p. 2-4 3 p. |
artikel |
50 |
From the practitioners
|
Flieder, John J. |
|
1992 |
|
4 |
p. 2-3 2 p. |
artikel |
51 |
From the practitioners
|
Bickert, Jock |
|
1994 |
|
4 |
p. 2-3 2 p. |
artikel |
52 |
From the Practitioners
|
Kobs, Jim |
|
1996 |
|
4 |
p. 2-4 3 p. |
artikel |
53 |
Fundraising vs. contributor prospecting tradeoffs in direct mail response rate management: A linear programming analysis
|
Stanford, Robert E. |
|
1996 |
|
4 |
p. 8-18 11 p. |
artikel |
54 |
Generalized marketplace influencers’ (market mavens’) attitudes toward direct mail as a source of information
|
Schneider, Kenneth C. |
|
1993 |
|
4 |
p. 20-28 9 p. |
artikel |
55 |
Guidelines for direct marketers to aggregate and analyze third-party complaints
|
Schibrowsky, John A. |
|
1994 |
|
4 |
p. 40-50 11 p. |
artikel |
56 |
Home shopping channel customer segments: A cross-cultural perspective
|
McDonald, William J. |
|
1995 |
|
4 |
p. 57-67 11 p. |
artikel |
57 |
How many names should we test?
|
Croy, Calvin D. |
|
1988 |
|
4 |
p. 41-49 9 p. |
artikel |
58 |
Improved statistical techniques for response modeling
|
Magidson, Jay |
|
1988 |
|
4 |
p. 6-18 13 p. |
artikel |
59 |
Information overload in mail catalog shopping
|
Eastlick, Mary Ann |
|
1993 |
|
4 |
p. 14-19 6 p. |
artikel |
60 |
Integrating direct marketing into financial services
|
Topol, Martin T. |
|
1990 |
|
4 |
p. 36-45 10 p. |
artikel |
61 |
International direct marketing efforts
|
Albers, Nancy D. |
|
1991 |
|
4 |
p. 29-38 10 p. |
artikel |
62 |
Issues and problems in applying neural computing to target marketing
|
Zahavi, Jacob |
|
1997 |
|
4 |
p. 63-75 |
artikel |
63 |
Major gift to DMEF will fund direct marketing academic research
|
|
|
1989 |
|
4 |
p. 57- 1 p. |
artikel |
64 |
Managing telemarketing contacts
|
Hansotia, Behram J. |
|
1988 |
|
4 |
p. 19-31 13 p. |
artikel |
65 |
New customer acquisition: prospecting models and the use of commercially available external data
|
Lix, Thomas S. |
|
1995 |
|
4 |
p. 8-18 11 p. |
artikel |
66 |
[No title]
|
|
|
1989 |
|
4 |
p. 46-48 3 p. |
artikel |
67 |
[No title]
|
|
|
1988 |
|
4 |
p. i- 1 p. |
artikel |
68 |
[No title]
|
|
|
1991 |
|
4 |
p. i- 1 p. |
artikel |
69 |
[No title]
|
|
|
1991 |
|
4 |
p. 59-60 2 p. |
artikel |
70 |
[No title]
|
|
|
1991 |
|
4 |
p. 61-63 3 p. |
artikel |
71 |
[No title]
|
Rudd, David V. |
|
1994 |
|
4 |
p. 78-79 2 p. |
artikel |
72 |
[No title]
|
|
|
1992 |
|
4 |
p. 49-51 3 p. |
artikel |
73 |
[No title]
|
|
|
1994 |
|
4 |
p. i- 1 p. |
artikel |
74 |
[No title]
|
|
|
1993 |
|
4 |
p. 75- 1 p. |
artikel |
75 |
[No title]
|
|
|
1992 |
|
4 |
p. i- 1 p. |
artikel |
76 |
[No title]
|
Rudd, David V. |
|
1992 |
|
4 |
p. 52-53 2 p. |
artikel |
77 |
[No title]
|
|
|
1992 |
|
4 |
p. 48- 1 p. |
artikel |
78 |
[No title]
|
|
|
1993 |
|
4 |
p. i- 1 p. |
artikel |
79 |
[No title]
|
Church, Nancy J. |
|
1997 |
|
4 |
p. 126-135 |
artikel |
80 |
[No title]
|
|
|
1989 |
|
4 |
p. i- 1 p. |
artikel |
81 |
[No title]
|
|
|
1987 |
|
4 |
p. 73-74 2 p. |
artikel |
82 |
[No title]
|
|
|
1987 |
|
4 |
p. i- 1 p. |
artikel |
83 |
[No title]
|
|
|
1990 |
|
4 |
p. i- 1 p. |
artikel |
84 |
[No title]
|
|
|
1990 |
|
4 |
p. 51-53 3 p. |
artikel |
85 |
[No title]
|
Russell, Kathryn A. |
|
1987 |
|
4 |
p. 72- 1 p. |
artikel |
86 |
[No title]
|
|
|
1990 |
|
4 |
p. 50- 1 p. |
artikel |
87 |
[No title]
|
|
|
1996 |
|
4 |
p. ii-iv nvt p. |
artikel |
88 |
[No title]
|
|
|
1996 |
|
4 |
p. i- 1 p. |
artikel |
89 |
[No title]
|
Tino, Richard |
|
1989 |
|
4 |
p. 44-45 2 p. |
artikel |
90 |
[No title]
|
|
|
1988 |
|
4 |
p. 50-52 3 p. |
artikel |
91 |
Older adults’ responses to direct marketing methods
|
Moschis, George P. |
|
1990 |
|
4 |
p. 7-14 8 p. |
artikel |
92 |
Partners & partnerships… The Direct Marketing Educational Foundation's formula for success
|
|
|
1989 |
|
4 |
p. 51-56 6 p. |
artikel |
93 |
Reinventing direct marketing
|
Copp, Vincent F. |
|
1997 |
|
4 |
p. 14-25 |
artikel |
94 |
Reinventing direct marketing
|
Copp, Vincent F. |
|
1989 |
|
4 |
p. 16-27 12 p. |
artikel |
95 |
Relationship issues in creating the customer database
|
Petrison, Lisa A. |
|
1993 |
|
4 |
p. 54-62 9 p. |
artikel |
96 |
Retail shopping safety and the direct marketing alternative: exploring student perceptions
|
Claxton, Reid P. |
|
1995 |
|
4 |
p. 68-75 8 p. |
artikel |
97 |
Sample size and design of experiment issues in testing offers
|
Hansotia, Behram J. |
|
1990 |
|
4 |
p. 15-25 11 p. |
artikel |
98 |
Scholarship program that links education to jobs in the marketplace
|
Delay, Robert F. |
|
1988 |
|
4 |
p. 57-60 4 p. |
artikel |
99 |
Selecting a mix of magazines for delivering targeted sales promotion
|
Bruvold, Norman T. |
|
1987 |
|
4 |
p. 51-62 12 p. |
artikel |
100 |
Setting the direct marketing research agenda for academia
|
Buskirk, Bruce D. |
|
1987 |
|
4 |
p. 5-11 7 p. |
artikel |
101 |
Social style application to enhance direct mail response
|
Taylor, Raymond E. |
|
1993 |
|
4 |
p. 42-53 12 p. |
artikel |
102 |
The banking industry and the media
|
Hoekstra, Janny C. |
|
1993 |
|
4 |
p. 29-41 13 p. |
artikel |
103 |
The beliefs of marketing professionals regarding consumer privacy
|
Taylor, Raymond E. |
|
1995 |
|
4 |
p. 38-46 9 p. |
artikel |
104 |
The convenience of catalog shopping: Is there more to it than time?
|
Gehrt, Kenneth C. |
|
1996 |
|
4 |
p. 19-28 10 p. |
artikel |
105 |
The destiny of direct
|
Draft, Howard C. |
|
1993 |
|
4 |
p. 65-69 5 p. |
artikel |
106 |
The direct marketing educational foundation is pleased to announce that Dr. F. Robert Dwyer
|
|
|
1991 |
|
4 |
p. 67- 1 p. |
artikel |
107 |
The perceived value of direct mail advertising in small retail firms: Threat to local newspapers?
|
Davis, Judy Foster |
|
1996 |
|
4 |
p. 41-51 11 p. |
artikel |
108 |
The potential impact of emerging communications technologies on distribution channels
|
Sauer, Paul |
|
1989 |
|
4 |
p. 28-38 11 p. |
artikel |
109 |
The role of perceived risk in mail order catalog shopping
|
McCorkle, Denny E. |
|
1990 |
|
4 |
p. 26-35 10 p. |
artikel |
110 |
The roles of outside and inside sales representatives
|
Marshall, Judith J. |
|
1991 |
|
4 |
p. 8-17 10 p. |
artikel |
111 |
The state of telemarketing regulation in the states
|
Marie Cain, Rita |
|
1995 |
|
4 |
p. 76-83 8 p. |
artikel |
112 |
The targeted marketing of consumer durables
|
Bayus, Barry L. |
|
1993 |
|
4 |
p. 4-13 10 p. |
artikel |
113 |
The use of black models in specialty catalogs
|
Wilson, Elizabeth J. |
|
1995 |
|
4 |
p. 47-56 10 p. |
artikel |
114 |
The use of direct marketing by colleges and universities
|
Burdenski, Helen M. |
|
1991 |
|
4 |
p. 50-58 9 p. |
artikel |
115 |
The use of incentives to increase mail survey response rates in a business environment
|
Little, Eldon L. |
|
1990 |
|
4 |
p. 46-49 4 p. |
artikel |
116 |
The use of need-based segmentation for developing segment-specific direct marketing strategies
|
Peltier, James W. |
|
1997 |
|
4 |
p. 53-62 |
artikel |
117 |
Thinking styles of investors
|
Masters, Robert J. |
|
1991 |
|
4 |
p. 39-43 5 p. |
artikel |
118 |
Understanding privacy concerns
|
Nowak, Glen J. |
|
1992 |
|
4 |
p. 28-39 12 p. |
artikel |
119 |
Use of computers in direct marketing courses
|
Carlson, David C. |
|
1989 |
|
4 |
p. 39-43 5 p. |
artikel |
120 |
Using customer satisfaction research for relationship marketing: A direct marketing approach
|
Gengler, Charles E. |
|
1997 |
|
4 |
p. 36-41 |
artikel |
121 |
Using motivation as a basis for understanding and improving direct marketing relationships
|
Corey, Robert J. |
|
1994 |
|
4 |
p. 28-39 12 p. |
artikel |
122 |
Welcome to Marketplace
|
|
|
1993 |
|
4 |
p. 63- 1 p. |
artikel |
123 |
Workplace marketing
|
Williams, Juliet |
|
1994 |
|
4 |
p. 66-77 12 p. |
artikel |