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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
7 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | A consumer-based method for retailer equity measurement: Results of an empirical study |
Pappu, Ravi |
2006 |
13 | 5 |
p. 317-329 13 p. |
article |
|
| 2 | An exploratory study of motives for Mexican nationals to shop in the US: More than meets the eye |
Guo, Chiquan |
2006 |
13 | 5 |
p. 351-362 12 p. |
article |
|
| 3 | A positioning typology of consumers’ perceptions of the benefits offered by successful service brands |
Burton, Jamie |
2006 |
13 | 5 |
p. 301-316 16 p. |
article |
|
| 4 | Editorial board |
2006 |
13 | 5 |
p. CO2- 1 p. |
article |
||
| 5 | The fight between store brands and national brands—What's the score? |
Juhl, H.J. |
2006 |
13 | 5 |
p. 331-338 8 p. |
article |
|
| 6 | The influence of familiarity and usability on loyalty to online journalistic services: The role of user experience |
Flavián, C. |
2006 |
13 | 5 |
p. 363-375 13 p. |
article |
|
| 7 | Training retail sales personnel in transition economies: Applying a model of customer-oriented communication |
Vadi, Maaja |
2006 |
13 | 5 |
p. 339-349 11 p. |
article |
7 results found