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                             24 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 A constrained unfolding methodology for product positioning 1987
 4 1 p. 72-73
2 p.
 artikel
2 A consumer-based approach to designing product line extensions Green, Paul E.
 1987
 4 1 p. 21-32
12 p.
 artikel
3 A decision-support system for evaluating sales prospects and launch strategies for new products 1987
 4 1 p. 74-75
2 p.
 artikel
4 Corporate innovation and entrepreneurship 1987
 4 1 p. 70-71
2 p.
 artikel
5 Designing the designers 1987
 4 1 p. 64-65
2 p.
 artikel
6 Editorial Board 1987
 4 1 p. CO2-
1 p.
 artikel
7 Focus groups and the development of new products by technologically driven companies: A comment Seymour, Daniel T.
 1987
 4 1 p. 50-54
5 p.
 artikel
8 From the editors Crawford, C. Merle
 1987
 4 1 p. 1-5
5 p.
 artikel
9 Illinois ownership laws: Employers may not own inventions and confidential information 1987
 4 1 p. 71-72
2 p.
 artikel
10 Incentives for the divisional manager 1987
 4 1 p. 63-64
2 p.
 artikel
11 Indexing product quality 1987
 4 1 p. 70-
1 p.
 artikel
12 Integrating marketing variables in the early stages of the new product process to support the design and the development of technologically advanced new industrial products 1987
 4 1 p. 67-68
2 p.
 artikel
13 Marketing hype: A new perspective for new product research and introduction Wind, Jerry
 1987
 4 1 p. 43-49
7 p.
 artikel
14 Molecule to the marketplace 1987
 4 1 p. 71-
1 p.
 artikel
15 New product development practices of industrial marketers Moore, William L.
 1987
 4 1 p. 6-20
15 p.
 artikel
16 Pricing augmented commercial services Friedman, Roberto
 1987
 4 1 p. 33-42
10 p.
 artikel
17 Publications being abstracted 1987
 4 1 p. 61-63
3 p.
 artikel
18 Technology transfer: The approach of a Dutch multinational 1987
 4 1 p. 65-66
2 p.
 artikel
19 The exercise of patent rights through multiple exclusive field-of-use licensing 1987
 4 1 p. 73-74
2 p.
 artikel
20 The product enthusiast: Implications for marketing strategy 1987
 4 1 p. 68-69
2 p.
 artikel
21 The transformational leader 1987
 4 1 p. 66-67
2 p.
 artikel
22 The validity of patents after market testing: A new and improved experimental use doctrine 1987
 4 1 p. 69-70
2 p.
 artikel
23 Usefulness of the ideation principle of extended effort in real world professional and managerial creative problem solving 1987
 4 1 p. 73-
1 p.
 artikel
24 What focus groups can and cannot do: A reply to Seymour McQuarrie, Edward F.
 1987
 4 1 p. 55-60
6 p.
 artikel
                             24 gevonden resultaten
 
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