Digital Library
Close Browse articles from a journal
     Journal description
       All volumes of the corresponding journal
         All issues of the corresponding volume
                                       All articles of the corresponding issues
 
                             9 results found
no title author magazine year volume issue page(s) type
1 Abstracts Di Benedetto, C.Anthony
1999
16 6 p. 569-579
11 p.
article
2 Author Index to Volume 16 1999
16 6 p. 584-585
2 p.
article
3 Book review 1999
16 6 p. 580-583
4 p.
article
4 From the editors: introducing the special issue Griffin, Abbie
1999
16 6 p. 507-508
2 p.
article
5 Identifying the key success factors in new product launch Di Benedetto, C.Anthony
1999
16 6 p. 530-544
15 p.
article
6 Launch strategy and new product performance: an empirical examination in the netherlands Hultink, Erik Jan
1999
16 6 p. 545-556
12 p.
article
7 Launch strategy, launch tactics, and demand outcomes Guiltinan, Joseph P
1999
16 6 p. 509-529
21 p.
article
8 Lean launch: managing product introduction risk through response-based logistics Bowersox, Donald J
1999
16 6 p. 557-568
12 p.
article
9 Subject Index to Volume 16 1999
16 6 p. 586-587
2 p.
article
                             9 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands