| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Abstracts
|
Crawford, Merle
|
|
1995
|
12 |
5 |
p. 441-442
2 p.
|
artikel
|
| 2 |
Advantage from Adversity: Learning from Disappointment in Internal Corporate Ventures
|
|
|
1995
|
12 |
5 |
p. 447-449
3 p.
|
artikel
|
| 3 |
A philosophy for innovation: The role of unconventional individuals in innovation success
|
Steiner, Carol J.
|
|
1995
|
12 |
5 |
p. 431-440
10 p.
|
artikel
|
| 4 |
Author index to volume 12
|
|
|
1995
|
12 |
5 |
p. 463-
1 p.
|
artikel
|
| 5 |
Benchmarking the firm's critical success factors in new product development
|
Cooper, Robert G.
|
|
1995
|
12 |
5 |
p. 374-391
18 p.
|
artikel
|
| 6 |
Books received for possible review in a future issue
|
|
|
1995
|
12 |
5 |
p. 453-454
2 p.
|
artikel
|
| 7 |
Books reviewed in this issue
|
|
|
1995
|
12 |
5 |
p. 453-
1 p.
|
artikel
|
| 8 |
Business blindspots: Replacing your company's entrenched and outdated myths, beliefs, and assumptions with the realities of today's markets
|
Panton, Chris
|
|
1995
|
12 |
5 |
p. 454-455
2 p.
|
artikel
|
| 9 |
Cumulative author index to book reviews published in volumes 9 through 12
|
|
|
1995
|
12 |
5 |
p. 473-475
3 p.
|
artikel
|
| 10 |
Cumulative subject index to abstracts published in volumes 11 and 12
|
|
|
1995
|
12 |
5 |
p. 467-472
6 p.
|
artikel
|
| 11 |
Designing a culture for creativity
|
|
|
1995
|
12 |
5 |
p. 445-446
2 p.
|
artikel
|
| 12 |
Determinants of Competitors's Response Time to a New Product Introduction
|
|
|
1995
|
12 |
5 |
p. 452-
1 p.
|
artikel
|
| 13 |
Do you want to keep your customers forever?
|
|
|
1995
|
12 |
5 |
p. 446-447
2 p.
|
artikel
|
| 14 |
Eureka: How to Invent a New Product
|
|
|
1995
|
12 |
5 |
p. 451-452
2 p.
|
artikel
|
| 15 |
From the editor
|
Hustad, Thomas P.
|
|
1995
|
12 |
5 |
p. 371-373
3 p.
|
artikel
|
| 16 |
Innovation in process plant: A case study of ethylene
|
Hutcheson, Peter
|
|
1995
|
12 |
5 |
p. 415-430
16 p.
|
artikel
|
| 17 |
Lessons for an accidental profession
|
|
|
1995
|
12 |
5 |
p. 444-445
2 p.
|
artikel
|
| 18 |
Managing customer value: Creating quality and service that customers can see
|
Hanges, Stephen J.
|
|
1995
|
12 |
5 |
p. 457-458
2 p.
|
artikel
|
| 19 |
Managing design in small high-growth companies
|
Dickson, Peter
|
|
1995
|
12 |
5 |
p. 406-414
9 p.
|
artikel
|
| 20 |
Managing imitation strategies: How later entrants seize markets from pioneers
|
McDonough III, Edward F.
|
|
1995
|
12 |
5 |
p. 460-462
3 p.
|
artikel
|
| 21 |
Measuring new product success: The difference that time perspective makes
|
Hultink, Erik Jan
|
|
1995
|
12 |
5 |
p. 392-405
14 p.
|
artikel
|
| 22 |
Measuring up to the Baldrige: A quick and easy self-assessment guide for organizations of all sizes
|
Murray, L.W.
|
|
1995
|
12 |
5 |
p. 458-459
2 p.
|
artikel
|
| 23 |
New Industrial Service Development: Scenarios for Success Failure
|
|
|
1995
|
12 |
5 |
p. 447-
1 p.
|
artikel
|
| 24 |
New product development practices in consumer versus business organizations
|
|
|
1995
|
12 |
5 |
p. 442-443
2 p.
|
artikel
|
| 25 |
Parallel Market Analysis: A Technique for Risk-Averse Brand Innovation
|
|
|
1995
|
12 |
5 |
p. 449-
1 p.
|
artikel
|
| 26 |
Product Rejuvenation: A Less Risky Alternative to Product Innovation
|
|
|
1995
|
12 |
5 |
p. 450-451
2 p.
|
artikel
|
| 27 |
Speed to Global Markets: An Empirical Prediction of New Product Success in the Ethical Pharmaceutical Industry
|
|
|
1995
|
12 |
5 |
p. 449-450
2 p.
|
artikel
|
| 28 |
Subject index to volume 12
|
|
|
1995
|
12 |
5 |
p. 464-466
3 p.
|
artikel
|
| 29 |
TechnoBrands: How to create and use “brand identity” to market, advertise, and sell technology products
|
Flaschner, Alan B.
|
|
1995
|
12 |
5 |
p. 459-460
2 p.
|
artikel
|
| 30 |
The strategy and tactics of pricing: A guide to profitable decision making (2nd edition)
|
Prushan, Victor H.
|
|
1995
|
12 |
5 |
p. 455-457
3 p.
|
artikel
|
| 31 |
Tracking new products: A practitioner's guide
|
|
|
1995
|
12 |
5 |
p. 443-444
2 p.
|
artikel
|
| 32 |
Volume 12 contents
|
|
|
1995
|
12 |
5 |
p. 477-480
4 p.
|
artikel
|
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