| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Analysis of new product diffusion using a four-segment trial-repeat model
|
|
|
1995
|
12 |
4 |
p. 351-352
2 p.
|
artikel
|
| 2 |
A new dimension to financial product innovation research
|
|
|
1995
|
12 |
4 |
p. 350-
1 p.
|
artikel
|
| 3 |
An exploratory analysis of the impact of market orientation on new product performance a contingency approach
|
Atuahene-Gima, Kwaku
|
|
1995
|
12 |
4 |
p. 275-293
19 p.
|
artikel
|
| 4 |
Applying hedonic pricing models and factorial surveys at Parker Pen to enhance new product success
|
Tomkovick, Chuck
|
|
1995
|
12 |
4 |
p. 334-345
12 p.
|
artikel
|
| 5 |
Cases in product management
|
Rotherg, Robert
|
|
1995
|
12 |
4 |
p. 368-369
2 p.
|
artikel
|
| 6 |
Development of novel products through intraorganizational and interorganizational networks the case of home automation
|
Tidd, Joe
|
|
1995
|
12 |
4 |
p. 307-322
16 p.
|
artikel
|
| 7 |
Do new product development managers in large or high-market-share firms perceive marketing-R&D interface principles differently?
|
Haggblom, Ted
|
|
1995
|
12 |
4 |
p. 323-333
11 p.
|
artikel
|
| 8 |
From the editor
|
Hustad, Thomas P.
|
|
1995
|
12 |
4 |
p. 273-274
2 p.
|
artikel
|
| 9 |
Green-ness is good for you
|
|
|
1995
|
12 |
4 |
p. 354-
1 p.
|
artikel
|
| 10 |
How important is physical collocation on product development success?
|
|
|
1995
|
12 |
4 |
p. 354-355
2 p.
|
artikel
|
| 11 |
Leading product development: The senior manager's guide to creating and shaping the enterprise
|
Rosenau Jr., Milton D.
|
|
1995
|
12 |
4 |
p. 361-363
3 p.
|
artikel
|
| 12 |
Managing the marketing/R&D interface
|
|
|
1995
|
12 |
4 |
p. 353-354
2 p.
|
artikel
|
| 13 |
New product development: Managing and forecasting for strategic success
|
Johne, Axel
|
|
1995
|
12 |
4 |
p. 368-
1 p.
|
artikel
|
| 14 |
Post-purchase strategy
|
|
|
1995
|
12 |
4 |
p. 357-
1 p.
|
artikel
|
| 15 |
Product design for manufacturing and assembly
|
Rosenau Jr., Milton D.
|
|
1995
|
12 |
4 |
p. 369-
1 p.
|
artikel
|
| 16 |
Product juggernauts
|
Kenley, Richard
|
|
1995
|
12 |
4 |
p. 360-361
2 p.
|
artikel
|
| 17 |
Product strategy for high-technology companies: How to achieve growth, competitive advantage, and increased profits
|
Deck, Mark J.
|
|
1995
|
12 |
4 |
p. 358-360
3 p.
|
artikel
|
| 18 |
Publications being abstracted
|
Crawford, Merle
|
|
1995
|
12 |
4 |
p. 346-347
2 p.
|
artikel
|
| 19 |
Reducing R&D cycle time
|
|
|
1995
|
12 |
4 |
p. 356-357
2 p.
|
artikel
|
| 20 |
Scenario planning: A tool for strategic thinking
|
|
|
1995
|
12 |
4 |
p. 355-356
2 p.
|
artikel
|
| 21 |
Simplicity wins: How Germany's mid-sized industrial companies succeed
|
Murray, L.W.
|
|
1995
|
12 |
4 |
p. 363-365
3 p.
|
artikel
|
| 22 |
Smart, simple design: Using variety effectiveness to reduce total cost and maximize customer selection
|
Flaschner, Alan B.
|
|
1995
|
12 |
4 |
p. 365-366
2 p.
|
artikel
|
| 23 |
Strategic challenges for branding
|
|
|
1995
|
12 |
4 |
p. 352-353
2 p.
|
artikel
|
| 24 |
Success factors for collaborative product development: A study of suppliers of information and communication technology
|
|
|
1995
|
12 |
4 |
p. 350-351
2 p.
|
artikel
|
| 25 |
Technology and strategy: Conceptual models and diagnostics
|
Siadat, Barry
|
|
1995
|
12 |
4 |
p. 363-
1 p.
|
artikel
|
| 26 |
Technology strategy in a software products company
|
Meyer, Marc H.
|
|
1995
|
12 |
4 |
p. 294-306
13 p.
|
artikel
|
| 27 |
The empowerment effort that came undone
|
|
|
1995
|
12 |
4 |
p. 347-348
2 p.
|
artikel
|
| 28 |
The innovation matrix: Culture and structure prerequisites to innovation
|
Hanges, Stephen J.
|
|
1995
|
12 |
4 |
p. 369-
1 p.
|
artikel
|
| 29 |
Using core competencies to develop new business
|
|
|
1995
|
12 |
4 |
p. 348-349
2 p.
|
artikel
|
| 30 |
What team leaders need to know
|
|
|
1995
|
12 |
4 |
p. 349-350
2 p.
|
artikel
|
| 31 |
Working the shadow side: A guide to positive behind-the-scenes management
|
Willy, Phyllis
|
|
1995
|
12 |
4 |
p. 366-368
3 p.
|
artikel
|
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