| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
An interim report on measuring product development success and failure
|
Griffin, Abbie
|
|
1993
|
10 |
4 |
p. 291-308
18 p.
|
artikel
|
| 2 |
Assessing new product development practices and performance: Establishing crucial norms
|
Page, Albert L.
|
|
1993
|
10 |
4 |
p. 273-290
18 p.
|
artikel
|
| 3 |
Brand-naming industrial products
|
|
|
1993
|
10 |
4 |
p. 353-
1 p.
|
artikel
|
| 4 |
Corporate venturing: Creating new businesses within the firm
|
Dohm, Martha A.
|
|
1993
|
10 |
4 |
p. 361-362
2 p.
|
artikel
|
| 5 |
From experience: Consumer idealized design: Involving consumers in the product development process
|
Ciccantelli, Susan
|
|
1993
|
10 |
4 |
p. 341-347
7 p.
|
artikel
|
| 6 |
From experience: The role of market research in the development of new consumer products
|
Davis, Robert E.
|
|
1993
|
10 |
4 |
p. 309-317
9 p.
|
artikel
|
| 7 |
From the editor
|
Hustad, Thomas P.
|
|
1993
|
10 |
4 |
p. 271-272
2 p.
|
artikel
|
| 8 |
Getting an angle in advertising: The effect of camera angle on product evaluations
|
|
|
1993
|
10 |
4 |
p. 357-
1 p.
|
artikel
|
| 9 |
Lightning strategies for innovation: How the world's best firms create new products
|
Loon, Jimmy
|
|
1993
|
10 |
4 |
p. 364-
1 p.
|
artikel
|
| 10 |
Mass customization: The new frontier in business competition
|
Peeples, K.G.
|
|
1993
|
10 |
4 |
p. 360-361
2 p.
|
artikel
|
| 11 |
Maximizing the utility of customer product testing: Beta test design and management
|
Dolan, Robert J.
|
|
1993
|
10 |
4 |
p. 318-330
13 p.
|
artikel
|
| 12 |
Product-market choices and growth of new businesses
|
Cardozo, Richard
|
|
1993
|
10 |
4 |
p. 331-340
10 p.
|
artikel
|
| 13 |
Putting the marketing into R&D
|
|
|
1993
|
10 |
4 |
p. 358-359
2 p.
|
artikel
|
| 14 |
Scorch, burn and plunder
|
|
|
1993
|
10 |
4 |
p. 348-350
3 p.
|
artikel
|
| 15 |
Selecting the right rep firm
|
|
|
1993
|
10 |
4 |
p. 350-351
2 p.
|
artikel
|
| 16 |
Six pathways to marketing innovation
|
|
|
1993
|
10 |
4 |
p. 354-355
2 p.
|
artikel
|
| 17 |
Sources of competitive advantage in the marketing of technology-intensive products and processes
|
|
|
1993
|
10 |
4 |
p. 351-352
2 p.
|
artikel
|
| 18 |
Technology fusion and the new R&D
|
|
|
1993
|
10 |
4 |
p. 353-354
2 p.
|
artikel
|
| 19 |
The cult[ure] of the customer
|
|
|
1993
|
10 |
4 |
p. 355-356
2 p.
|
artikel
|
| 20 |
The tied entrepreneur: On the theory and practice of institutionalization of creativity and innovation in service firms
|
|
|
1993
|
10 |
4 |
p. 352-353
2 p.
|
artikel
|
| 21 |
Using segmentation to improve sales forecasts based on purchase intent: Which “intenders” actually buy?
|
|
|
1993
|
10 |
4 |
p. 359-
1 p.
|
artikel
|
| 22 |
Why companies kill their technologies
|
|
|
1993
|
10 |
4 |
p. 350-
1 p.
|
artikel
|
| 23 |
Why teams matter
|
|
|
1993
|
10 |
4 |
p. 356-357
2 p.
|
artikel
|
| 24 |
Winning in high-tech markets: The role of general manager
|
Prushan, Victor H.
|
|
1993
|
10 |
4 |
p. 362-363
2 p.
|
artikel
|
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