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Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
30 gevonden resultaten
| nr | titel | auteur | tijdschrift | jaar | jaarg. | afl. | pagina('s) | type |
| 1 | A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share |
Brodie, Roderick J. |
1987 |
3-4 |
p. 423-437 15 p. |
artikel |
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| 2 | An assessment of books relevant to forecasting in marketing |
Cox Jr., James E. |
1987 |
3-4 |
p. 515-527 13 p. |
artikel |
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| 3 | Author index |
1987 |
3-4 |
p. 545-547 3 p. |
artikel |
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| 4 | Behavioral biases in new product forecasting |
Tyebjee, Tyzoon T. |
1987 |
3-4 |
p. 393-404 12 p. |
artikel |
||
| 5 | Causal market share models in marketing |
Wittink, Dick R. |
1987 |
3-4 |
p. 445-448 4 p. |
artikel |
||
| 6 | Comment |
Targett, David |
1987 |
3-4 |
p. 509-510 2 p. |
artikel |
||
| 7 | Conditions under which econometric models will outperform naive models |
Hagerty, Michael R. |
1987 |
3-4 |
p. 457-460 4 p. |
artikel |
||
| 8 | Confidence intervals |
Makridakis, Spyros |
1987 |
3-4 |
p. 489-508 20 p. |
artikel |
||
| 9 | Editorial |
Armstrong, J.Scott |
1987 |
3-4 |
p. 351- 1 p. |
artikel |
||
| 10 | Forecasting for sales and material management |
Meade, Nigel |
1987 |
3-4 |
p. 533-534 2 p. |
artikel |
||
| 11 | Forecasting methods for marketing |
Scott Armstrong, J. |
1987 |
3-4 |
p. 355-376 22 p. |
artikel |
||
| 12 | Forecasting sales response for multiple time horizons and temporally aggregated data |
Yokum Jr., J.Thomas |
1987 |
3-4 |
p. 479-488 10 p. |
artikel |
||
| 13 | Forecasting the effect of an environmental change on market performance |
P. Leone, Robert |
1987 |
3-4 |
p. 463-478 16 p. |
artikel |
||
| 14 | Innovation diffusion models of new product acceptance |
Schnaars, Steven |
1987 |
3-4 |
p. 531-532 2 p. |
artikel |
||
| 15 | Marketing managers need more than forecasting accuracy |
Erickson, Gary M. |
1987 |
3-4 |
p. 453-455 3 p. |
artikel |
||
| 16 | Misspecification and the inherent randomness of the model are at the heart of the Brodie and de Kluyver enigma |
Bass, Frank M. |
1987 |
3-4 |
p. 441-444 4 p. |
artikel |
||
| 17 | Practical techniques of business forecasting |
Geurts, Michael D. |
1987 |
3-4 |
p. 532-533 2 p. |
artikel |
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| 18 | Referees for the special issue on forecasting in marketing |
1987 |
3-4 |
p. 353-354 2 p. |
artikel |
|||
| 19 | Reply |
1987 |
3-4 |
p. 511- 1 p. |
artikel |
|||
| 20 | Reply to the commentary |
Brodie, Roderick J. |
1987 |
3-4 |
p. 461-462 2 p. |
artikel |
||
| 21 | Research on forecasting |
1987 |
3-4 |
p. 535-544 10 p. |
artikel |
|||
| 22 | Sales forecasting practices |
Dalrymple, Douglas J. |
1987 |
3-4 |
p. 379-391 13 p. |
artikel |
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| 23 | Section I |
1987 |
3-4 |
p. 377- 1 p. |
artikel |
|||
| 24 | Section II |
1987 |
3-4 |
p. 421- 1 p. |
artikel |
|||
| 25 | Section III |
1987 |
3-4 |
p. 513- 1 p. |
artikel |
|||
| 26 | Store location and store assessment research |
Ingene, Charles A. |
1987 |
3-4 |
p. 529-530 2 p. |
artikel |
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| 27 | Subject index |
1987 |
3-4 |
p. 549-550 2 p. |
artikel |
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| 28 | The Brodie and de Kluyver enigma |
McIntyre, ShelbyH. |
1987 |
3-4 |
p. 439- 1 p. |
artikel |
||
| 29 | The sophistication of ‘naive’ modeling |
Aaker, David A. |
1987 |
3-4 |
p. 449-451 3 p. |
artikel |
||
| 30 | The use of multiple scenarios in sales forecasting |
Schnaars, Steven P. |
1987 |
3-4 |
p. 405-419 15 p. |
artikel |
30 gevonden resultaten