| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Actor engagement as a microfoundation for value co-creation
|
Storbacka, Kaj
|
|
2016
|
69 |
8 |
p. 3008-3017
10 p.
|
article
|
| 2 |
Advancing theory and knowledge in the business-to-business branding literature
|
Seyedghorban, Zahra
|
|
2016
|
69 |
8 |
p. 2664-2677
14 p.
|
article
|
| 3 |
A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples
|
Smith, Scott M.
|
|
2016
|
69 |
8 |
p. 3139-3148
10 p.
|
article
|
| 4 |
An empirical assessment of the dynamic capabilities–performance relationship
|
Pezeshkan, Amir
|
|
2016
|
69 |
8 |
p. 2950-2956
7 p.
|
article
|
| 5 |
Antecedents and consequences of university brand identification
|
Balaji, M.S.
|
|
2016
|
69 |
8 |
p. 3023-3032
10 p.
|
article
|
| 6 |
Asymmetric modeling of intention to purchase tourism weather insurance and loyalty
|
Olya, Hossein G.T.
|
|
2016
|
69 |
8 |
p. 2791-2800
10 p.
|
article
|
| 7 |
Auxiliary theories as translation mechanisms for measurement model specification
|
Sajtos, Laszlo
|
|
2016
|
69 |
8 |
p. 3186-3191
6 p.
|
article
|
| 8 |
Boundary conditions of a curvilinear relationship between decision comprehensiveness and performance: The role of functional and national diversity
|
Mitchell, Rebecca
|
|
2016
|
69 |
8 |
p. 2801-2811
11 p.
|
article
|
| 9 |
Brand ambidexterity and commitment in higher education: An exploratory study
|
Nguyen, Bang
|
|
2016
|
69 |
8 |
p. 3105-3112
8 p.
|
article
|
| 10 |
Brand identification in higher education: A conditional process analysis
|
Palmer, Adrian
|
|
2016
|
69 |
8 |
p. 3033-3040
8 p.
|
article
|
| 11 |
Brand management in higher education: The University Brand Personality Scale
|
Rauschnabel, Philipp A.
|
|
2016
|
69 |
8 |
p. 3077-3086
10 p.
|
article
|
| 12 |
Brand meaning in higher education: Leaving the shallows via deep metaphors
|
Wilson, Elizabeth J.
|
|
2016
|
69 |
8 |
p. 3058-3068
11 p.
|
article
|
| 13 |
Common methods variance detection in business research
|
Fuller, Christie M.
|
|
2016
|
69 |
8 |
p. 3192-3198
7 p.
|
article
|
| 14 |
Comparing reflective and formative measures: New insights from relevant simulations
|
Chang, Woojung
|
|
2016
|
69 |
8 |
p. 3177-3185
9 p.
|
article
|
| 15 |
Configurational path to customer satisfaction and stickiness for a restaurant chain using fuzzy set qualitative comparative analysis
|
Hsiao, Yu-Hsiang
|
|
2016
|
69 |
8 |
p. 2939-2949
11 p.
|
article
|
| 16 |
Creating high reliability organizations using mindfulness
|
Hales, Douglas N.
|
|
2016
|
69 |
8 |
p. 2873-2881
9 p.
|
article
|
| 17 |
Cultivating strategic foresight in practise: A relational perspective
|
Sarpong, David
|
|
2016
|
69 |
8 |
p. 2812-2820
9 p.
|
article
|
| 18 |
Cultural appropriation and the country of origin effect
|
Suh, YongGu
|
|
2016
|
69 |
8 |
p. 2721-2730
10 p.
|
article
|
| 19 |
Customer relationship building: The role of brand attractiveness and consumer–brand identification
|
Elbedweihy, Alaa M.
|
|
2016
|
69 |
8 |
p. 2901-2910
10 p.
|
article
|
| 20 |
Debunking legendary beliefs about student samples in marketing research
|
Espinosa, Jennifer A.
|
|
2016
|
69 |
8 |
p. 3149-3158
10 p.
|
article
|
| 21 |
Defining service innovation: A review and synthesis
|
Witell, Lars
|
|
2016
|
69 |
8 |
p. 2863-2872
10 p.
|
article
|
| 22 |
Diffusion of innovation: The case of ethical tourism behavior
|
Ganglmair-Wooliscroft, Alexandra
|
|
2016
|
69 |
8 |
p. 2711-2720
10 p.
|
article
|
| 23 |
Dimensions and contingent effects of variable compensation system changes
|
Johnson, Jeff S.
|
|
2016
|
69 |
8 |
p. 2923-2930
8 p.
|
article
|
| 24 |
Domestic institutional attributes as drivers of export performance in an emerging and transition economy
|
Ngo, Vi Dung
|
|
2016
|
69 |
8 |
p. 2911-2922
12 p.
|
article
|
| 25 |
Do we need rules for “what's mine is yours”? Governance in collaborative consumption communities
|
Hartl, Barbara
|
|
2016
|
69 |
8 |
p. 2756-2763
8 p.
|
article
|
| 26 |
Drivers of brand strength: Configural paths to strong cognitive brand equity
|
Mühlbacher, Hans
|
|
2016
|
69 |
8 |
p. 2774-2780
7 p.
|
article
|
| 27 |
Dynamic capabilities as a mediator linking international diversification and innovation performance of firms in an emerging economy
|
Wu, Hang
|
|
2016
|
69 |
8 |
p. 2678-2686
9 p.
|
article
|
| 28 |
Editorial review board
|
|
|
2016
|
69 |
8 |
p. ii-vi
nvt p.
|
article
|
| 29 |
Ethically minded consumer behavior: Scale review, development, and validation
|
Sudbury-Riley, Lynn
|
|
2016
|
69 |
8 |
p. 2697-2710
14 p.
|
article
|
| 30 |
Evolution of a service ecosystem: Longitudinal evidence from multiple shared services centers based on the economies of worth framework
|
Banoun, Arnaud
|
|
2016
|
69 |
8 |
p. 2990-2998
9 p.
|
article
|
| 31 |
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section
|
Hemsley-Brown, Jane
|
|
2016
|
69 |
8 |
p. 3019-3022
4 p.
|
article
|
| 32 |
Exploring the empowering and paradoxical relationship between social media and CSR activism
|
Boyd, D. Eric
|
|
2016
|
69 |
8 |
p. 2739-2746
8 p.
|
article
|
| 33 |
Fostering a trans-disciplinary perspectives of service ecosystems
|
Lusch, Robert F.
|
|
2016
|
69 |
8 |
p. 2957-2963
7 p.
|
article
|
| 34 |
Freedom from ownership: An exploration of access-based consumption
|
Lawson, Stephanie J.
|
|
2016
|
69 |
8 |
p. 2615-2623
9 p.
|
article
|
| 35 |
Geographical diversification as a predictor of MNC reputations in their home nations
|
Thams, Yannick
|
|
2016
|
69 |
8 |
p. 2882-2889
8 p.
|
article
|
| 36 |
Heresies and sacred cows in scholarly marketing publications
|
Babin, Barry J.
|
|
2016
|
69 |
8 |
p. 3133-3138
6 p.
|
article
|
| 37 |
Heteropathic versus homopathic resource integration and value co-creation in service ecosystems
|
Peters, Linda D.
|
|
2016
|
69 |
8 |
p. 2999-3007
9 p.
|
article
|
| 38 |
Higher education brand alliances: Investigating consumers' dual-degree purchase intentions
|
Naidoo, Vik
|
|
2016
|
69 |
8 |
p. 3113-3121
9 p.
|
article
|
| 39 |
How fitting! The influence of fence-context fit on price discrimination fairness
|
Kuo, Andrew
|
|
2016
|
69 |
8 |
p. 2634-2640
7 p.
|
article
|
| 40 |
How long does the influence of organizational deviance have on innocent firms?
|
Jia, Ming
|
|
2016
|
69 |
8 |
p. 2649-2663
15 p.
|
article
|
| 41 |
Innovation in service ecosystems—Breaking, making, and maintaining institutionalized rules of resource integration
|
Koskela-Huotari, Kaisa
|
|
2016
|
69 |
8 |
p. 2964-2971
8 p.
|
article
|
| 42 |
Internal brand co-creation: The experiential brand meaning cycle in higher education
|
Dean, Dianne
|
|
2016
|
69 |
8 |
p. 3041-3048
8 p.
|
article
|
| 43 |
I think they think we are good citizens: Meta-perceptions as antecedents of employees' reactions to corporate social responsibility
|
Panagopoulos, Nikolaos G.
|
|
2016
|
69 |
8 |
p. 2781-2790
10 p.
|
article
|
| 44 |
Making tough decisions competently: Assessing the value of product portfolio planning methods, devil’s advocacy, group discussion, weighting priorities, and evidenced-based information
|
de Villiers, Rouxelle
|
|
2016
|
69 |
8 |
p. 2849-2862
14 p.
|
article
|
| 45 |
Observe, innovate, succeed: A learning perspective on innovation and the performance of entrepreneurial chefs
|
Abecassis-Moedas, Celine
|
|
2016
|
69 |
8 |
p. 2840-2848
9 p.
|
article
|
| 46 |
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
|
Yuan, Ruizhi
|
|
2016
|
69 |
8 |
p. 3069-3076
8 p.
|
article
|
| 47 |
Reputation in higher education: A fuzzy set analysis of resource configurations
|
Plewa, Carolin
|
|
2016
|
69 |
8 |
p. 3087-3095
9 p.
|
article
|
| 48 |
Research in reverse: Ad testing using an inductive consumer neuroscience approach
|
Daugherty, Terry
|
|
2016
|
69 |
8 |
p. 3168-3176
9 p.
|
article
|
| 49 |
Reverse and conventional knowledge transfers in international joint ventures
|
Park, Chansoo
|
|
2016
|
69 |
8 |
p. 2821-2829
9 p.
|
article
|
| 50 |
Selecting single items to measure doubly concrete constructs: A cautionary tale
|
Sarstedt, Marko
|
|
2016
|
69 |
8 |
p. 3159-3167
9 p.
|
article
|
| 51 |
Senior management perceptions of aspirational groups: A study of the UK general insurance market
|
Robson, Julie
|
|
2016
|
69 |
8 |
p. 2731-2738
8 p.
|
article
|
| 52 |
Service response to economic decline: Innovation actions for achieving strategic renewal
|
Martin-Rios, Carlos
|
|
2016
|
69 |
8 |
p. 2890-2900
11 p.
|
article
|
| 53 |
Should we use single items? Better not
|
Sarstedt, Marko
|
|
2016
|
69 |
8 |
p. 3199-3203
5 p.
|
article
|
| 54 |
Social media interaction, the university brand and recruitment performance
|
Rutter, Richard
|
|
2016
|
69 |
8 |
p. 3096-3104
9 p.
|
article
|
| 55 |
Systemic principles of value co-creation: Synergetics of value and service ecosystems
|
Meynhardt, Timo
|
|
2016
|
69 |
8 |
p. 2981-2989
9 p.
|
article
|
| 56 |
Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness
|
Thakur, Ramendra
|
|
2016
|
69 |
8 |
p. 2764-2773
10 p.
|
article
|
| 57 |
The added value of brand alliances in higher education
|
Kalafatis, Stavros P.
|
|
2016
|
69 |
8 |
p. 3122-3132
11 p.
|
article
|
| 58 |
The complex link of city reputation and city performance. Results for fsQCA analysis
|
Delgado García, Juan Bautista
|
|
2016
|
69 |
8 |
p. 2830-2839
10 p.
|
article
|
| 59 |
The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal
|
Lee, Byung-Kwan
|
|
2016
|
69 |
8 |
p. 2747-2755
9 p.
|
article
|
| 60 |
The parent's legacy: Firm founders and technological choice
|
Sahaym, Arvin
|
|
2016
|
69 |
8 |
p. 2624-2633
10 p.
|
article
|
| 61 |
The role of brand attachment strength in higher education
|
Dennis, Charles
|
|
2016
|
69 |
8 |
p. 3049-3057
9 p.
|
article
|
| 62 |
The role of shared intentions in the emergence of service ecosystems
|
Taillard, Marie
|
|
2016
|
69 |
8 |
p. 2972-2980
9 p.
|
article
|
| 63 |
The scope of price promotion research: An informetric study
|
Kuntner, Tobias
|
|
2016
|
69 |
8 |
p. 2687-2696
10 p.
|
article
|
| 64 |
“Thinking” about business markets: A cognitive assessment of market awareness
|
Bonney, Leff
|
|
2016
|
69 |
8 |
p. 2641-2648
8 p.
|
article
|
| 65 |
Too much of a good thing: Board monitoring and R&D investments
|
Guldiken, Orhun
|
|
2016
|
69 |
8 |
p. 2931-2938
8 p.
|
article
|
Journal description