| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
All in the family? Social performance and corporate governance in the family firm
|
McGuire, Jean
|
|
2012
|
65 |
11 |
p. 1643-1650
8 p.
|
article
|
| 2 |
Apparel product attributes, web browsing, and e-impulse buying on shopping websites
|
Park, Eun Joo
|
|
2012
|
65 |
11 |
p. 1583-1589
7 p.
|
article
|
| 3 |
A unified perspective on the factors influencing usage intention toward mobile financial services
|
Lee, Yong-Ki
|
|
2012
|
65 |
11 |
p. 1590-1599
10 p.
|
article
|
| 4 |
Corporate social responsibility and shareholder's value
|
Becchetti, Leonardo
|
|
2012
|
65 |
11 |
p. 1628-1635
8 p.
|
article
|
| 5 |
Corporate social responsibility, irresponsibility, and corruption: Introduction to the special section
|
Putrevu, Sanjay
|
|
2012
|
65 |
11 |
p. 1618-1621
4 p.
|
article
|
| 6 |
Does going green pay off in the long run?
|
Chien, Chin-Chen
|
|
2012
|
65 |
11 |
p. 1636-1642
7 p.
|
article
|
| 7 |
Does media attention drive corporate social responsibility?
|
Zyglidopoulos, Stelios C.
|
|
2012
|
65 |
11 |
p. 1622-1627
6 p.
|
article
|
| 8 |
Does perceived consumer fit matter in corporate social responsibility issues?
|
Lee, Eun Mi
|
|
2012
|
65 |
11 |
p. 1558-1564
7 p.
|
article
|
| 9 |
Do sensory ad appeals influence brand attitude?
|
Yoon, Sung-Joon
|
|
2012
|
65 |
11 |
p. 1534-1542
9 p.
|
article
|
| 10 |
Editorial Board
|
|
|
2012
|
65 |
11 |
p. ii-iv
nvt p.
|
article
|
| 11 |
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
|
Kim, Kyung Hoon
|
|
2012
|
65 |
11 |
p. 1612-1617
6 p.
|
article
|
| 12 |
Experience effects on interactivity: Functions, processes, and perceptions
|
Kim, Juran
|
|
2012
|
65 |
11 |
p. 1543-1550
8 p.
|
article
|
| 13 |
Expressive versus instrumental functions on technology attractiveness in the UK and Korea
|
Lee, Jong-Ho
|
|
2012
|
65 |
11 |
p. 1600-1605
6 p.
|
article
|
| 14 |
Global marketing segmentation usefulness in the sportswear industry
|
Ko, Eunju
|
|
2012
|
65 |
11 |
p. 1565-1575
11 p.
|
article
|
| 15 |
Global research partnering by the Korean Academy of Marketing Science and Society for Marketing Advances
|
Ko, Eunju
|
|
2012
|
65 |
11 |
p. 1523-1524
2 p.
|
article
|
| 16 |
Marketing's accountability and internal legitimacy: Implications for firm performance
|
Park, Hyun-Soo
|
|
2012
|
65 |
11 |
p. 1576-1582
7 p.
|
article
|
| 17 |
Market orientation and communication methods in international strategic alliances
|
Shin, Jong-Kuk
|
|
2012
|
65 |
11 |
p. 1606-1611
6 p.
|
article
|
| 18 |
Price-matching guarantees: Influences on pricing strategy in a market with asymmetric firms
|
Koh, Dong-Hee
|
|
2012
|
65 |
11 |
p. 1551-1557
7 p.
|
article
|
| 19 |
Self-construal's role in mobile TV acceptance: Extension of TAM across cultures
|
Choi, Yung Kyun
|
|
2012
|
65 |
11 |
p. 1525-1533
9 p.
|
article
|
| 20 |
The mindless use of medical data
|
Langer, Ellen
|
|
2012
|
65 |
11 |
p. 1651-1653
3 p.
|
article
|
Journal description