| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Antecedents of patent value using exchange option models: Evidence from a panel data analysis
|
Wu, Ming-Cheng
|
|
2011
|
64 |
1 |
p. 81-86
6 p.
|
article
|
| 2 |
Company support for employee volunteerism: Does size matter?
|
Basil, Debra
|
|
2011
|
64 |
1 |
p. 61-66
6 p.
|
article
|
| 3 |
Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
|
Yi, Youjae
|
|
2011
|
64 |
1 |
p. 87-95
9 p.
|
article
|
| 4 |
Editorial Board
|
|
|
2011
|
64 |
1 |
p. ii-iv
nvt p.
|
article
|
| 5 |
Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
|
De Barnier, Virginie
|
|
2011
|
64 |
1 |
p. 1-2
2 p.
|
article
|
| 6 |
Effects of age, need for cognition, and affective intensity on advertising effectiveness
|
McKay-Nesbitt, Jane
|
|
2011
|
64 |
1 |
p. 12-17
6 p.
|
article
|
| 7 |
Eliciting and estimating reservation price: A semi-compensatory approach
|
Kaplan, Sigal
|
|
2011
|
64 |
1 |
p. 45-50
6 p.
|
article
|
| 8 |
From hierarchy to hybrid: The evolving nature of inter-firm governance in China's automobile groups
|
Wang, Yue
|
|
2011
|
64 |
1 |
p. 74-80
7 p.
|
article
|
| 9 |
How many pictures should your print ad have?
|
Chowdhury, Rafi M.M.I.
|
|
2011
|
64 |
1 |
p. 3-6
4 p.
|
article
|
| 10 |
How U.S. consumers view in-store promotions
|
Schultz, Don E.
|
|
2011
|
64 |
1 |
p. 51-54
4 p.
|
article
|
| 11 |
Investigating mediators between corporate reputation and customer citizenship behaviors
|
Bartikowski, Boris
|
|
2011
|
64 |
1 |
p. 39-44
6 p.
|
article
|
| 12 |
Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
|
Iyer, Easwar S.
|
|
2011
|
64 |
1 |
p. 59-60
2 p.
|
article
|
| 13 |
Marketing tactics discouraging price search: Deception and competition
|
Lindsey-Mullikin, Joan
|
|
2011
|
64 |
1 |
p. 67-73
7 p.
|
article
|
| 14 |
Promoting promotions: Does showcasing free gifts backfire?
|
Raghubir, Priya
|
|
2011
|
64 |
1 |
p. 55-58
4 p.
|
article
|
| 15 |
Social perspectives of e-contact center for loyalty building
|
Park, JungKun
|
|
2011
|
64 |
1 |
p. 34-38
5 p.
|
article
|
| 16 |
The impact of brand personality and sales promotions on brand equity
|
Valette-Florence, Pierre
|
|
2011
|
64 |
1 |
p. 24-28
5 p.
|
article
|
| 17 |
The impact of word-of-mouth communication on attribute evaluation
|
Lim, Boon C.
|
|
2011
|
64 |
1 |
p. 18-23
6 p.
|
article
|
| 18 |
The role of social presence in mortality salience effects
|
Fransen, Marieke L.
|
|
2011
|
64 |
1 |
p. 29-33
5 p.
|
article
|
| 19 |
The use of visual warnings in social marketing: The case of tobacco
|
Gallopel-Morvan, Karine
|
|
2011
|
64 |
1 |
p. 7-11
5 p.
|
article
|
| 20 |
What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott
|
Braunsberger, Karin
|
|
2011
|
64 |
1 |
p. 96-102
7 p.
|
article
|
Journal description