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                             20 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 Antecedents of patent value using exchange option models: Evidence from a panel data analysis Wu, Ming-Cheng
2011
64 1 p. 81-86
6 p.
artikel
2 Company support for employee volunteerism: Does size matter? Basil, Debra
2011
64 1 p. 61-66
6 p.
artikel
3 Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention Yi, Youjae
2011
64 1 p. 87-95
9 p.
artikel
4 Editorial Board 2011
64 1 p. ii-iv
nvt p.
artikel
5 Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference De Barnier, Virginie
2011
64 1 p. 1-2
2 p.
artikel
6 Effects of age, need for cognition, and affective intensity on advertising effectiveness McKay-Nesbitt, Jane
2011
64 1 p. 12-17
6 p.
artikel
7 Eliciting and estimating reservation price: A semi-compensatory approach Kaplan, Sigal
2011
64 1 p. 45-50
6 p.
artikel
8 From hierarchy to hybrid: The evolving nature of inter-firm governance in China's automobile groups Wang, Yue
2011
64 1 p. 74-80
7 p.
artikel
9 How many pictures should your print ad have? Chowdhury, Rafi M.M.I.
2011
64 1 p. 3-6
4 p.
artikel
10 How U.S. consumers view in-store promotions Schultz, Don E.
2011
64 1 p. 51-54
4 p.
artikel
11 Investigating mediators between corporate reputation and customer citizenship behaviors Bartikowski, Boris
2011
64 1 p. 39-44
6 p.
artikel
12 Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising Iyer, Easwar S.
2011
64 1 p. 59-60
2 p.
artikel
13 Marketing tactics discouraging price search: Deception and competition Lindsey-Mullikin, Joan
2011
64 1 p. 67-73
7 p.
artikel
14 Promoting promotions: Does showcasing free gifts backfire? Raghubir, Priya
2011
64 1 p. 55-58
4 p.
artikel
15 Social perspectives of e-contact center for loyalty building Park, JungKun
2011
64 1 p. 34-38
5 p.
artikel
16 The impact of brand personality and sales promotions on brand equity Valette-Florence, Pierre
2011
64 1 p. 24-28
5 p.
artikel
17 The impact of word-of-mouth communication on attribute evaluation Lim, Boon C.
2011
64 1 p. 18-23
6 p.
artikel
18 The role of social presence in mortality salience effects Fransen, Marieke L.
2011
64 1 p. 29-33
5 p.
artikel
19 The use of visual warnings in social marketing: The case of tobacco Gallopel-Morvan, Karine
2011
64 1 p. 7-11
5 p.
artikel
20 What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott Braunsberger, Karin
2011
64 1 p. 96-102
7 p.
artikel
                             20 gevonden resultaten
 
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