| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Attitudes toward the extension and parent brand in response to extension advertising
|
Dens, Nathalie
|
|
2010
|
63 |
11 |
p. 1237-1244
8 p.
|
artikel
|
| 2 |
Balancing the sequential logic of quality constructs in manufacturing-supplier relationships — Causes and outcomes
|
Svensson, Göran
|
|
2010
|
63 |
11 |
p. 1209-1214
6 p.
|
artikel
|
| 3 |
Brand misconduct: Consequences on consumer–brand relationships
|
Huber, Frank
|
|
2010
|
63 |
11 |
p. 1113-1120
8 p.
|
artikel
|
| 4 |
Brand morphing across Wal-Mart customer segments
|
Merrilees, Bill
|
|
2010
|
63 |
11 |
p. 1129-1134
6 p.
|
artikel
|
| 5 |
Channel relationship factors in cross-cultural contexts: Antecedents of satisfaction in a retail setting
|
Runyan, Rodney C.
|
|
2010
|
63 |
11 |
p. 1186-1195
10 p.
|
artikel
|
| 6 |
Co-creating value for luxury brands
|
Tynan, Caroline
|
|
2010
|
63 |
11 |
p. 1156-1163
8 p.
|
artikel
|
| 7 |
Competition for memory retrieval between private label and national brands
|
Nenycz-Thiel, Magda
|
|
2010
|
63 |
11 |
p. 1142-1147
6 p.
|
artikel
|
| 8 |
Editorial Board
|
|
|
2010
|
63 |
11 |
p. ii-iv
nvt p.
|
artikel
|
| 9 |
Introduction: Thought leadership in brand management
|
Jevons, Colin
|
|
2010
|
63 |
11 |
p. 1111-1112
2 p.
|
artikel
|
| 10 |
Life after death? Analyzing post-defection consumer brand equity
|
Bogomolova, Svetlana
|
|
2010
|
63 |
11 |
p. 1135-1141
7 p.
|
artikel
|
| 11 |
Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands
|
Miceli, Gaetano “Nino”
|
|
2010
|
63 |
11 |
p. 1121-1128
8 p.
|
artikel
|
| 12 |
Marketing and societal welfare: A multiple stakeholder approach
|
Matear, Margaret
|
|
2010
|
63 |
11 |
p. 1173-1178
6 p.
|
artikel
|
| 13 |
Organizing for external technology exploitation in diversified firms
|
Lichtenthaler, Ulrich
|
|
2010
|
63 |
11 |
p. 1245-1253
9 p.
|
artikel
|
| 14 |
Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology
|
Rapp, Adam
|
|
2010
|
63 |
11 |
p. 1229-1236
8 p.
|
artikel
|
| 15 |
Public sector corporate branding and customer orientation
|
Whelan, Susan
|
|
2010
|
63 |
11 |
p. 1164-1171
8 p.
|
artikel
|
| 16 |
Store-evoked affect, personalities, and consumer emotional attachments to brands
|
Orth, Ulrich R.
|
|
2010
|
63 |
11 |
p. 1202-1208
7 p.
|
artikel
|
| 17 |
The impact of firm strategy and foreign ownership on executive bonus compensation in Japanese firms
|
Yoshikawa, Toru
|
|
2010
|
63 |
11 |
p. 1254-1260
7 p.
|
artikel
|
| 18 |
The impact of sales encounters on brand loyalty
|
Brexendorf, Tim Oliver
|
|
2010
|
63 |
11 |
p. 1148-1155
8 p.
|
artikel
|
| 19 |
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
|
Lacey, Russell
|
|
2010
|
63 |
11 |
p. 1222-1228
7 p.
|
artikel
|
| 20 |
Timing is everything: A meta-analysis of the relationships between organizational performance and innovation
|
Bowen, Frances E.
|
|
2010
|
63 |
11 |
p. 1179-1185
7 p.
|
artikel
|
| 21 |
Top management teams and corporate political activity: Do top management teams have influence on corporate political activity?
|
Ozer, Mine
|
|
2010
|
63 |
11 |
p. 1196-1201
6 p.
|
artikel
|
| 22 |
Understanding multi-channel banking customers
|
Cortiñas, Mónica
|
|
2010
|
63 |
11 |
p. 1215-1221
7 p.
|
artikel
|
Tijdschrift beschrijving