| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Beyond gender differences: Self-concept orientation and relationship-building applications on the Internet
|
Hupfer, Maureen E.
|
|
2007
|
60 |
6 |
p. 613-619
7 p.
|
artikel
|
| 2 |
Brand personality and human personality: Findings from ratings of familiar Croatian brands
|
Milas, Goran
|
|
2007
|
60 |
6 |
p. 620-626
7 p.
|
artikel
|
| 3 |
Brand relationship quality and its value for personal contact
|
Smit, Edith
|
|
2007
|
60 |
6 |
p. 627-633
7 p.
|
artikel
|
| 4 |
Consumer personality and individual differences: Revitalizing a temporarily abandoned field
|
Bosnjak, Michael
|
|
2007
|
60 |
6 |
p. 587-589
3 p.
|
artikel
|
| 5 |
Editorial Board
|
|
|
2007
|
60 |
6 |
p. ii-iii
nvt p.
|
artikel
|
| 6 |
Nostalgia in post-socialist Russia: Exploring applications to advertising strategy
|
Holak, Susan L.
|
|
2007
|
60 |
6 |
p. 649-655
7 p.
|
artikel
|
| 7 |
Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach
|
Bosnjak, Michael
|
|
2007
|
60 |
6 |
p. 597-605
9 p.
|
artikel
|
| 8 |
Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression
|
McCarty, John A.
|
|
2007
|
60 |
6 |
p. 656-662
7 p.
|
artikel
|
| 9 |
Should I stay or should I go? Mood congruity, self-monitoring and retail context preference
|
Puccinelli, Nancy M.
|
|
2007
|
60 |
6 |
p. 640-648
9 p.
|
artikel
|
| 10 |
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
|
McDaniel, Stephen R.
|
|
2007
|
60 |
6 |
p. 606-612
7 p.
|
artikel
|
| 11 |
Toward a theory of motivation and personality with application to word-of-mouth communications
|
Mowen, John C.
|
|
2007
|
60 |
6 |
p. 590-596
7 p.
|
artikel
|
| 12 |
You are what you wear: Brand personality influences on consumer impression formation
|
Fennis, Bob M.
|
|
2007
|
60 |
6 |
p. 634-639
6 p.
|
artikel
|
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