| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Advertising repetition and quality perception
|
Moorthy, Sridhar
|
|
2005
|
58 |
3 |
p. 354-360
7 p.
|
article
|
| 2 |
Changes in college student composition and implications for marketing education: revisiting predictors of academic success
|
Nonis, Sarath A.
|
|
2005
|
58 |
3 |
p. 321-329
9 p.
|
article
|
| 3 |
Corporate sponsorship of a cause: the role of identification in purchase intent
|
Cornwell, T.Bettina
|
|
2005
|
58 |
3 |
p. 268-276
9 p.
|
article
|
| 4 |
Determinants of signaling by banks through loan loss provisions
|
Kanagaretnam, Kiridaran
|
|
2005
|
58 |
3 |
p. 312-320
9 p.
|
article
|
| 5 |
Determining the quality of conjoint analysis results using violation of a priori signs
|
Mishra, Sanjay
|
|
2005
|
58 |
3 |
p. 301-311
11 p.
|
article
|
| 6 |
Editorial Board
|
|
|
2005
|
58 |
3 |
p. ii-iii
nvt p.
|
article
|
| 7 |
Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
|
Cotte, June
|
|
2005
|
58 |
3 |
p. 361-368
8 p.
|
article
|
| 8 |
Entrepreneurial firms in the context of China's transition economy: an integrative framework and empirical examination
|
Luo, Xueming
|
|
2005
|
58 |
3 |
p. 277-284
8 p.
|
article
|
| 9 |
Information-processing demands and the multinational enterprise: a comparison of foreign and domestic earnings estimates
|
Tihanyi, Laszlo
|
|
2005
|
58 |
3 |
p. 285-292
8 p.
|
article
|
| 10 |
Interactivity and vividness effects on social presence and involvement with a web-based advertisement
|
Fortin, David R.
|
|
2005
|
58 |
3 |
p. 387-396
10 p.
|
article
|
| 11 |
Introduction to the special issue on marketing communications and consumer behavior
|
Evrard, Yves
|
|
2005
|
58 |
3 |
p. 339-340
2 p.
|
article
|
| 12 |
Prospective respondent integrity behavior in replying to direct mail questionnaires: a contributor in overestimating nonresponse rates
|
Braunsberger, Karin
|
|
2005
|
58 |
3 |
p. 260-267
8 p.
|
article
|
| 13 |
Purchase occasion influence on the role of music in advertising
|
Alpert, Mark I.
|
|
2005
|
58 |
3 |
p. 369-376
8 p.
|
article
|
| 14 |
Reassessing the pleasures of store shopping
|
Cox, Anthony D.
|
|
2005
|
58 |
3 |
p. 250-259
10 p.
|
article
|
| 15 |
Response construction in consumer behavior research
|
Peterson, Robert A.
|
|
2005
|
58 |
3 |
p. 348-353
6 p.
|
article
|
| 16 |
Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet
|
Dijkstra, Majorie
|
|
2005
|
58 |
3 |
p. 377-386
10 p.
|
article
|
| 17 |
The effects of control, trust, and justice on salesperson turnover
|
Brashear, Thomas G.
|
|
2005
|
58 |
3 |
p. 241-249
9 p.
|
article
|
| 18 |
The evolution of qualitative research in consumer behavior
|
Levy, Sidney J.
|
|
2005
|
58 |
3 |
p. 341-347
7 p.
|
article
|
| 19 |
The response of real estate investment trust returns to macroeconomic shocks
|
Ewing, Bradley T.
|
|
2005
|
58 |
3 |
p. 293-300
8 p.
|
article
|
| 20 |
Trust as sensemaking: the microdynamics of trust in interfirm alliances
|
Adobor, Henry
|
|
2005
|
58 |
3 |
p. 330-337
8 p.
|
article
|
Journal description