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                             18 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 Benchmarking marketing productivity using data envelopment analysis Donthu, Naveen
2005
58 11 p. 1474-1482
9 p.
artikel
2 Consumers' decision-making process and their online shopping behavior: a clickstream analysis Senecal, Sylvain
2005
58 11 p. 1599-1608
10 p.
artikel
3 Creating brand identity: a study of evaluation of new brand names Kohli, Chiranjeev S.
2005
58 11 p. 1506-1515
10 p.
artikel
4 Editorial Board 2005
58 11 p. ii-iii
nvt p.
artikel
5 Entry modes of foreign direct investment in China: a multinomial logit approach Wei, Yingqi
2005
58 11 p. 1495-1505
11 p.
artikel
6 Exits and expectations: why disappointed franchisees leave Frazer, Lorelle
2005
58 11 p. 1534-1542
9 p.
artikel
7 Exploring the WOW in online-auction feedback Weinberg, Bruce D.
2005
58 11 p. 1609-1621
13 p.
artikel
8 Introduction to the special section on retailing research: things change, things stay the same Chebat, Jean-Charles
2005
58 11 p. 1581-1582
2 p.
artikel
9 It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting Spangenberg, Eric R.
2005
58 11 p. 1583-1589
7 p.
artikel
10 Knowledge acquisition, cost savings, and strategic positioning: effects on Sino-American IJV performance Si, Steven X.
2005
58 11 p. 1465-1473
9 p.
artikel
11 Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes Chebat, Jean-Charles
2005
58 11 p. 1590-1598
9 p.
artikel
12 Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets Greenley, Gordon E.
2005
58 11 p. 1483-1494
12 p.
artikel
13 Minority response to ethnically similar models in advertisements: an application of accommodation theory Karande, Kiran
2005
58 11 p. 1573-1580
8 p.
artikel
14 Performance implications of strategic fit between alliance attributes and alliance forms Murray, Janet Y.
2005
58 11 p. 1525-1533
9 p.
artikel
15 The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy Weathers, Danny
2005
58 11 p. 1516-1524
9 p.
artikel
16 The intention to use computerized reservation systems: the moderating effects of organizational support and supplier incentive Lee, Hae Young
2005
58 11 p. 1552-1561
10 p.
artikel
17 The plurality of institutional embeddedness as a source of organizational attention differences Hung, Shih-Chang
2005
58 11 p. 1543-1551
9 p.
artikel
18 The SERPVAL scale: a multi-item instrument for measuring service personal values Lages, Luis Filipe
2005
58 11 p. 1562-1572
11 p.
artikel
                             18 gevonden resultaten
 
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