| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A cross-cultural investigation of the materialism construct
|
Griffin, Mitch
|
|
2004
|
57 |
8 |
p. 893-900
8 p.
|
artikel
|
| 2 |
An advertising model for hierarchically structured markets: application to the automobile industry
|
Kim, Oknam
|
|
2004
|
57 |
8 |
p. 829-833
5 p.
|
artikel
|
| 3 |
Asymmetric competitive reactions: likelihood and their determinants in retail gasoline markets
|
Shin, Changhoon
|
|
2004
|
57 |
8 |
p. 821-828
8 p.
|
artikel
|
| 4 |
Cross-cultural invariance of measures of satisfaction and service quality
|
Ueltschy, Linda C
|
|
2004
|
57 |
8 |
p. 901-912
12 p.
|
artikel
|
| 5 |
Cross-cultural mall shopping values and habitats
|
Michon, Richard
|
|
2004
|
57 |
8 |
p. 883-892
10 p.
|
artikel
|
| 6 |
Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions?
|
Campo, Katia
|
|
2004
|
57 |
8 |
p. 834-843
10 p.
|
artikel
|
| 7 |
Editorial Board
|
|
|
2004
|
57 |
8 |
p. iii-iv
nvt p.
|
artikel
|
| 8 |
Font appropriateness and brand choice
|
Doyle, John R
|
|
2004
|
57 |
8 |
p. 873-880
8 p.
|
artikel
|
| 9 |
Introduction to the special section
|
Laroche, Michel
|
|
2004
|
57 |
8 |
p. 881-882
2 p.
|
artikel
|
| 10 |
Manifestations and measurement of asymmetric brand competition
|
Sivakumar, K
|
|
2004
|
57 |
8 |
p. 813-820
8 p.
|
artikel
|
| 11 |
Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites
|
Singh, Nitish
|
|
2004
|
57 |
8 |
p. 864-872
9 p.
|
artikel
|
| 12 |
Salesperson creative performance: conceptualization, measurement, and nomological validity
|
Wang, Guangping
|
|
2004
|
57 |
8 |
p. 805-812
8 p.
|
artikel
|
| 13 |
Supplier fairness as a mediating factor in the supplier performance–reseller satisfaction relationship
|
Yilmaz, Cengiz
|
|
2004
|
57 |
8 |
p. 854-863
10 p.
|
artikel
|
| 14 |
The effect of horizontal alliances on firm productivity and profitability: evidence from the global airline industry
|
Oum, Tae H.
|
|
2004
|
57 |
8 |
p. 844-853
10 p.
|
artikel
|
| 15 |
The relationships among quality, value, satisfaction and behavioral intention in health care provider choice
|
Choi, Kui-Son
|
|
2004
|
57 |
8 |
p. 913-921
9 p.
|
artikel
|
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