| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A marketing–finance approach towards industrial channel contract relationships: a model and application
|
Pennings, Joost M.E.
|
|
2004
|
57 |
6 |
p. 601-609
9 p.
|
artikel
|
| 2 |
An exploratory study on accounting for quality management in China
|
Lin, Z.Jun
|
|
2004
|
57 |
6 |
p. 620-632
13 p.
|
artikel
|
| 3 |
Closing the gap between values and behavior—a means–end theory of lifestyle
|
Brunsø, Karen
|
|
2004
|
57 |
6 |
p. 665-670
6 p.
|
artikel
|
| 4 |
Consumer innovativeness
|
Roehrich, Gilles
|
|
2004
|
57 |
6 |
p. 671-677
7 p.
|
artikel
|
| 5 |
Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy
|
Moore, Melissa
|
|
2004
|
57 |
6 |
p. 679-680
2 p.
|
artikel
|
| 6 |
Editorial Board
|
|
|
2004
|
57 |
6 |
p. iii-iv
nvt p.
|
artikel
|
| 7 |
Emotion and reason in persuasion
|
Buck, Ross
|
|
2004
|
57 |
6 |
p. 647-656
10 p.
|
artikel
|
| 8 |
Implications of pricing strategy–venture strategy congruence: an application using optimal models in an international context
|
Myers, Matthew B.
|
|
2004
|
57 |
6 |
p. 591-600
10 p.
|
artikel
|
| 9 |
Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
|
Derbaix, Christian
|
|
2004
|
57 |
6 |
p. 633-634
2 p.
|
artikel
|
| 10 |
Knowledge acquisition, knowledge loss, and satisfaction in high technology alliances
|
Norman, Patricia M
|
|
2004
|
57 |
6 |
p. 610-619
10 p.
|
artikel
|
| 11 |
Leveraging the advantage of early entry: proprietary technologies versus cost leadership
|
Coeurderoy, Regis
|
|
2004
|
57 |
6 |
p. 583-590
8 p.
|
artikel
|
| 12 |
Recognition confidence, recognition accuracy and choice
|
Cowley, Elizabeth
|
|
2004
|
57 |
6 |
p. 641-646
6 p.
|
artikel
|
| 13 |
Review of Collins, Jim, Good to Great
|
Rohm, Andrew J.
|
|
2004
|
57 |
6 |
p. 678-679
2 p.
|
artikel
|
| 14 |
Slack resources and firm performance: a meta-analysis
|
Daniel, Francis
|
|
2004
|
57 |
6 |
p. 565-574
10 p.
|
artikel
|
| 15 |
The complexity of consumers' cognitive structures and its relevance to consumer behavior
|
Zinkhan, George M
|
|
2004
|
57 |
6 |
p. 575-582
8 p.
|
artikel
|
| 16 |
The impact of cognitive and/or affective processing styles on consumer response to advertising appeals
|
Ruiz, Salvador
|
|
2004
|
57 |
6 |
p. 657-664
8 p.
|
artikel
|
| 17 |
The role of brand/cause fit in the effectiveness of cause-related marketing campaigns
|
Pracejus, John W.
|
|
2004
|
57 |
6 |
p. 635-640
6 p.
|
artikel
|
Tijdschrift beschrijving