| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Assessing the validity of secondary data proxies for marketing constructs
|
Houston, Mark B.
|
|
2004
|
57 |
2 |
p. 154-161
8 p.
|
artikel
|
| 2 |
Developing and validating measures of facets of customer-based brand equity
|
Netemeyer, Richard G.
|
|
2004
|
57 |
2 |
p. 209-224
16 p.
|
artikel
|
| 3 |
Editorial Board
|
|
|
2004
|
57 |
2 |
p. ii-iii
nvt p.
|
artikel
|
| 4 |
Integration of construct and external validity by means of proximal similarity:
|
McQuarrie, Edward F.
|
|
2004
|
57 |
2 |
p. 142-153
12 p.
|
artikel
|
| 5 |
Maximum versus meaningful discrimination in scale response:
|
Viswanathan, Madhubalan
|
|
2004
|
57 |
2 |
p. 108-124
17 p.
|
artikel
|
| 6 |
Measurement process context effects in empirical tests of causal models
|
Teas, R.Kenneth
|
|
2004
|
57 |
2 |
p. 162-174
13 p.
|
artikel
|
| 7 |
Measurement validation in marketing research
|
Alford, Bruce L
|
|
2004
|
57 |
2 |
p. 95-97
3 p.
|
artikel
|
| 8 |
On assuring valid measures for theoretical models using survey data
|
Ping Jr., Robert A
|
|
2004
|
57 |
2 |
p. 125-141
17 p.
|
artikel
|
| 9 |
Statistical power and structural equation models in business research
|
McQuitty, Shaun
|
|
2004
|
57 |
2 |
p. 175-183
9 p.
|
artikel
|
| 10 |
Tackling measurement problems with Item Response Theory
|
Singh, Jagdip
|
|
2004
|
57 |
2 |
p. 184-208
25 p.
|
artikel
|
| 11 |
The use of expert judges in scale development
|
Hardesty, David M.
|
|
2004
|
57 |
2 |
p. 98-107
10 p.
|
artikel
|
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