| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Beyond the frills of relationship marketing
|
O'Malley, Lisa
|
|
2004
|
57 |
11 |
p. 1286-1294
9 p.
|
article
|
| 2 |
Editorial Board
|
|
|
2004
|
57 |
11 |
p. ii-iii
nvt p.
|
article
|
| 3 |
Examining the unintended consequences of marketing
|
Fry, Marie-Louise
|
|
2004
|
57 |
11 |
p. 1303-1306
4 p.
|
article
|
| 4 |
In pursuit of short-term goals: anticipating the unintended consequences of using special incentives to motivate the sales force
|
Murphy, William H.
|
|
2004
|
57 |
11 |
p. 1265-1275
11 p.
|
article
|
| 5 |
Interconnectivity in diffusion of innovations and market competition
|
Redmond, William H.
|
|
2004
|
57 |
11 |
p. 1295-1302
8 p.
|
article
|
| 6 |
Introduction: special issue on examining marketing's unintended consequences
|
Fry, Marie-Louise
|
|
2004
|
57 |
11 |
p. 1209-1210
2 p.
|
article
|
| 7 |
Moderating unintended pollution: the role of sustainable product design
|
Fuller, Donald A.
|
|
2004
|
57 |
11 |
p. 1231-1238
8 p.
|
article
|
| 8 |
Morality and the consequences of marketing action
|
Desmond, John
|
|
2004
|
57 |
11 |
p. 1222-1230
9 p.
|
article
|
| 9 |
New product quality: intended and unintended consequences of new product development speed
|
Lukas, Bryan A.
|
|
2004
|
57 |
11 |
p. 1258-1264
7 p.
|
article
|
| 10 |
Repercussions of promoting an ideology of consumption: consumer misbehavior
|
Fullerton, R.A.
|
|
2004
|
57 |
11 |
p. 1239-1249
11 p.
|
article
|
| 11 |
The antitrust implications of relationship marketing
|
Fontenot, Renée J.
|
|
2004
|
57 |
11 |
p. 1211-1221
11 p.
|
article
|
| 12 |
The three rules of crossing over from gay media to mainstream media advertising: lesbians, lesbians, lesbians
|
Oakenfull, Gillian
|
|
2004
|
57 |
11 |
p. 1276-1285
10 p.
|
article
|
| 13 |
Tobacco promotion restrictions: ironies and unintended consequences
|
Hoek, Janet
|
|
2004
|
57 |
11 |
p. 1250-1257
8 p.
|
article
|
Journal description