nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Beyond the frills of relationship marketing
|
O'Malley, Lisa |
|
2004 |
57 |
11 |
p. 1286-1294 9 p. |
artikel |
2 |
Editorial Board
|
|
|
2004 |
57 |
11 |
p. ii-iii nvt p. |
artikel |
3 |
Examining the unintended consequences of marketing
|
Fry, Marie-Louise |
|
2004 |
57 |
11 |
p. 1303-1306 4 p. |
artikel |
4 |
In pursuit of short-term goals: anticipating the unintended consequences of using special incentives to motivate the sales force
|
Murphy, William H. |
|
2004 |
57 |
11 |
p. 1265-1275 11 p. |
artikel |
5 |
Interconnectivity in diffusion of innovations and market competition
|
Redmond, William H. |
|
2004 |
57 |
11 |
p. 1295-1302 8 p. |
artikel |
6 |
Introduction: special issue on examining marketing's unintended consequences
|
Fry, Marie-Louise |
|
2004 |
57 |
11 |
p. 1209-1210 2 p. |
artikel |
7 |
Moderating unintended pollution: the role of sustainable product design
|
Fuller, Donald A. |
|
2004 |
57 |
11 |
p. 1231-1238 8 p. |
artikel |
8 |
Morality and the consequences of marketing action
|
Desmond, John |
|
2004 |
57 |
11 |
p. 1222-1230 9 p. |
artikel |
9 |
New product quality: intended and unintended consequences of new product development speed
|
Lukas, Bryan A. |
|
2004 |
57 |
11 |
p. 1258-1264 7 p. |
artikel |
10 |
Repercussions of promoting an ideology of consumption: consumer misbehavior
|
Fullerton, R.A. |
|
2004 |
57 |
11 |
p. 1239-1249 11 p. |
artikel |
11 |
The antitrust implications of relationship marketing
|
Fontenot, Renée J. |
|
2004 |
57 |
11 |
p. 1211-1221 11 p. |
artikel |
12 |
The three rules of crossing over from gay media to mainstream media advertising: lesbians, lesbians, lesbians
|
Oakenfull, Gillian |
|
2004 |
57 |
11 |
p. 1276-1285 10 p. |
artikel |
13 |
Tobacco promotion restrictions: ironies and unintended consequences
|
Hoek, Janet |
|
2004 |
57 |
11 |
p. 1250-1257 8 p. |
artikel |