| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Bridging the marketing theory–practice gap with marketing engineering
|
Lilien, Gary L
|
|
2002
|
55 |
2 |
p. 111-121
11 p.
|
artikel
|
| 2 |
Competition in the third millennium: efficiency or effectiveness?
|
Hunt, Shelby D.
|
|
2002
|
55 |
2 |
p. 97-102
6 p.
|
artikel
|
| 3 |
Emerging macromarketing concepts: from Socrates to Alfred Marshall
|
Dixon, Donald F.
|
|
2002
|
55 |
2 |
p. 87-95
9 p.
|
artikel
|
| 4 |
Foreign operation mode combinations and internationalization
|
Petersen, Bent
|
|
2002
|
55 |
2 |
p. 157-162
6 p.
|
artikel
|
| 5 |
German approaches to business-to-business marketing theory: origins and structure
|
Kleinaltenkamp, Michael
|
|
2002
|
55 |
2 |
p. 149-155
7 p.
|
artikel
|
| 6 |
How should companies interact in business networks?
|
Håkansson, Håkan
|
|
2002
|
55 |
2 |
p. 133-139
7 p.
|
artikel
|
| 7 |
Learning to improvise, improvising to learn: a process of responding to complex environments
|
Chelariu, Cristian
|
|
2002
|
55 |
2 |
p. 141-147
7 p.
|
artikel
|
| 8 |
Marketing: a critical realist approach
|
Easton, Geoff
|
|
2002
|
55 |
2 |
p. 103-109
7 p.
|
artikel
|
| 9 |
Marketing theory in the next millennium
|
Wilkinson, Ian
|
|
2002
|
55 |
2 |
p. 81-85
5 p.
|
artikel
|
| 10 |
On cooperating: firms, relations and networks
|
Wilkinson, Ian
|
|
2002
|
55 |
2 |
p. 123-132
10 p.
|
artikel
|
| 11 |
Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research
|
Frambach, Ruud T
|
|
2002
|
55 |
2 |
p. 163-176
14 p.
|
artikel
|
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