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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
6 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Age differences in memory for radio advertisements: the role of mnemonics |
Smith, Malcolm C |
2001 |
53 | 2 |
p. 103-109 7 p. |
article |
|
| 2 | Conceptual and operational aspects of brand loyalty: an empirical investigation |
Odin, Yorick |
2001 |
53 | 2 |
p. 75-84 10 p. |
article |
|
| 3 | New developments in marketing communications and consumer behavior |
van Raaij, W.Fred |
2001 |
53 | 2 |
p. 59-61 3 p. |
article |
|
| 4 | The implications of individual differences in reference price utilization for designing effective price communications |
Chandrashekaran, R |
2001 |
53 | 2 |
p. 85-91 7 p. |
article |
|
| 5 | The short-term effect of store-level promotions on store choice, and the moderating role of individual variables |
Volle, Pierre |
2001 |
53 | 2 |
p. 63-73 11 p. |
article |
|
| 6 | What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement |
Chebat, Jean-Charles |
2001 |
53 | 2 |
p. 93-102 10 p. |
article |
6 results found