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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
12 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Advertising Agency Terminations and Reviews |
Hozier Jr., George C |
2000 |
50 | 2 |
p. 169-176 8 p. |
article |
|
| 2 | Alternative Profitability Measures and Marketing Channel Structure |
Kaufmann, Patrick J |
2000 |
50 | 2 |
p. 217-224 8 p. |
article |
|
| 3 | A Model to Explain Shareholder Returns |
Kumar, V |
2000 |
50 | 2 |
p. 157-167 11 p. |
article |
|
| 4 | An Analysis of the Wealth Effects of Green Marketing Strategies |
Mathur, Lynette Knowles |
2000 |
50 | 2 |
p. 193-200 8 p. |
article |
|
| 5 | Marketing Strategy, Constituent Influence, and Resource Allocation |
Evans, Jocelyn D |
2000 |
50 | 2 |
p. 225-231 7 p. |
article |
|
| 6 | Promotional Expenditures, Market Competition, and Thrift Behavior |
Hasan, Iftekhar |
2000 |
50 | 2 |
p. 177-184 8 p. |
article |
|
| 7 | Special Issue on the Marketing/Finance Interface |
Zinkhan, George M |
2000 |
50 | 2 |
p. 139-142 4 p. |
article |
|
| 8 | The Contribution of Changes in Advertising Expenditures to Earnings and Market Values |
Graham Jr., Roger C. |
2000 |
50 | 2 |
p. 149-155 7 p. |
article |
|
| 9 | The Effects of Long-Term Debt on a Firm's New Product Pricing Policy in Duopolistic Markets |
Baldauf, Artur |
2000 |
50 | 2 |
p. 201-207 7 p. |
article |
|
| 10 | The Interrelationship between Culture, Capital Structure, and Performance |
Gleason, Kimberly C. |
2000 |
50 | 2 |
p. 185-191 7 p. |
article |
|
| 11 | The Marketing/Finance Interface |
Zinkhan, George M |
2000 |
50 | 2 |
p. 143-148 6 p. |
article |
|
| 12 | The Marketing–Finance Interface |
de Ruyter, Ko |
2000 |
50 | 2 |
p. 209-215 7 p. |
article |
12 results found