| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A brief history of the future of advertising: Visions and lessons from integrated marketing communications
|
Bearden, William O.
|
|
1996
|
37 |
3 |
p. 135-138
4 p.
|
artikel
|
| 2 |
Advertising trends: Innovation and the process of creative destruction
|
Zinkhan, George M.
|
|
1996
|
37 |
3 |
p. 163-171
9 p.
|
artikel
|
| 3 |
Author index
|
|
|
1996
|
37 |
3 |
p. 245-
1 p.
|
artikel
|
| 4 |
Call for papers
|
|
|
1996
|
37 |
3 |
p. V-VIII
nvt p.
|
artikel
|
| 5 |
Does environmental advertising reflect integrated marketing communications?: An empirical investigation
|
Carlson, Les
|
|
1996
|
37 |
3 |
p. 225-232
8 p.
|
artikel
|
| 6 |
Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel
|
Stephens, Debra Lynn
|
|
1996
|
37 |
3 |
p. 193-200
8 p.
|
artikel
|
| 7 |
Exploring decision-making approaches and responsibility for developing marketing communications strategy
|
Phelps, Joseph E.
|
|
1996
|
37 |
3 |
p. 217-223
7 p.
|
artikel
|
| 8 |
How agencies can support integrated communications
|
Gronstedt, Anders
|
|
1996
|
37 |
3 |
p. 201-206
6 p.
|
artikel
|
| 9 |
Integrated marketing communications and the evolution of marketing thought
|
Hutton, James G.
|
|
1996
|
37 |
3 |
p. 155-162
8 p.
|
artikel
|
| 10 |
Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship
|
Beard, Fred
|
|
1996
|
37 |
3 |
p. 207-215
9 p.
|
artikel
|
| 11 |
Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success
|
Stewart, David W.
|
|
1996
|
37 |
3 |
p. 147-153
7 p.
|
artikel
|
| 12 |
Rising from the ashes of advertising
|
Rust, Roland T.
|
|
1996
|
37 |
3 |
p. 173-181
9 p.
|
artikel
|
| 13 |
Subject index
|
|
|
1996
|
37 |
3 |
p. 247-254
8 p.
|
artikel
|
| 14 |
The inevitability of integrated communications
|
Schultz, Don E.
|
|
1996
|
37 |
3 |
p. 139-146
8 p.
|
artikel
|
| 15 |
Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990
|
Lariscy, Ruth Ann Weaver
|
|
1996
|
37 |
3 |
p. 233-244
12 p.
|
artikel
|
| 16 |
Using consumption constellations to develop integrated communications strategies
|
Englis, Basil G.
|
|
1996
|
37 |
3 |
p. 183-191
9 p.
|
artikel
|
| 17 |
Volume contents
|
|
|
1996
|
37 |
3 |
p. I-III
nvt p.
|
artikel
|
Tijdschrift beschrijving