| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
An approach for identifying cannibalization within product line extensions and multi-brand strategies
|
Mason, Charlotte H.
|
|
1994
|
31 |
2-3 |
p. 163-170
8 p.
|
article
|
| 2 |
A test of the effects of competition on consumer brand selection processes
|
Laroche, Michel
|
|
1994
|
31 |
2-3 |
p. 171-181
11 p.
|
article
|
| 3 |
Author index
|
|
|
1994
|
31 |
2-3 |
p. 261-
1 p.
|
article
|
| 4 |
Belief structures in conflict: Mapping a strategic marketing decision
|
Frankwick, Gary L.
|
|
1994
|
31 |
2-3 |
p. 183-195
13 p.
|
article
|
| 5 |
Call for papers
|
|
|
1994
|
31 |
2-3 |
p. 257-259
3 p.
|
article
|
| 6 |
CPA service providers: A profile of client types and their assessment of performance
|
van der Walt, Nicholas
|
|
1994
|
31 |
2-3 |
p. 225-233
9 p.
|
article
|
| 7 |
Delineating the scope of corporate, business, and marketing strategy
|
Varadarajan, P.Rajan
|
|
1994
|
31 |
2-3 |
p. 93-105
13 p.
|
article
|
| 8 |
Diagnosing customer comparisons of competitors' marketing mix strategies
|
Woodside, Arch G.
|
|
1994
|
31 |
2-3 |
p. 133-144
12 p.
|
article
|
| 9 |
Evaluating strategic effectiveness in the retail sector: A conceptual approach
|
Cappel, Sam D.
|
|
1994
|
31 |
2-3 |
p. 209-212
4 p.
|
article
|
| 10 |
Evaluating strategy with internal and environmental effects
|
Rutledge, Daniel P.
|
|
1994
|
31 |
2-3 |
p. 213-224
12 p.
|
article
|
| 11 |
Evaluating the performance effects of Miles' and Snow's strategic archetypes in banking, 1983 to 1987: Big or small?
|
James, William L.
|
|
1994
|
31 |
2-3 |
p. 145-154
10 p.
|
article
|
| 12 |
Predictors of export strategy and performance of small- and medium-sized firms
|
Naidu, G.M.
|
|
1994
|
31 |
2-3 |
p. 107-115
9 p.
|
article
|
| 13 |
Profiling technology diffusion categories
|
Taylor, James R.
|
|
1994
|
31 |
2-3 |
p. 155-162
8 p.
|
article
|
| 14 |
Reconciling diverse measures of performance
|
Bhargava, Mukesh
|
|
1994
|
31 |
2-3 |
p. 235-246
12 p.
|
article
|
| 15 |
Setting the strategic direction in a product-service firm
|
Vandenbosch, Mark B.
|
|
1994
|
31 |
2-3 |
p. 117-132
16 p.
|
article
|
| 16 |
Special issue on strategy evaluation research
|
Chebat, Jean-Charles
|
|
1994
|
31 |
2-3 |
p. 91-92
2 p.
|
article
|
| 17 |
Strategic auditing of human and financial resource allocation in marketing
|
Chebat, Jean-Charles
|
|
1994
|
31 |
2-3 |
p. 197-208
12 p.
|
article
|
| 18 |
Subject index
|
|
|
1994
|
31 |
2-3 |
p. 263-264
2 p.
|
article
|
| 19 |
The impact of firms' risk-taking attitudes on advertising budgets
|
Lee, Don Y
|
|
1994
|
31 |
2-3 |
p. 247-256
10 p.
|
article
|
| 20 |
Volume contents
|
|
|
1994
|
31 |
2-3 |
p. i-iii
nvt p.
|
article
|
Journal description