no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
1 |
Comparing the results of nonmetric multidimensional scaling and principal components analysis
|
Balloun, Joseph L. |
|
1988 |
17 |
1 |
p. 5-14 10 p. |
article |
2 |
Editorial Board
|
|
|
1988 |
17 |
1 |
p. IFC- 1 p. |
article |
3 |
Estimation of structural equation models with qualitative manifest variables in marketing research by using latent structure analysis
|
Hruschka, Harald |
|
1988 |
17 |
1 |
p. 35-41 7 p. |
article |
4 |
Evaluating promotional strategy effectiveness for a health care organization
|
Gombeski Jr., William R. |
|
1988 |
17 |
1 |
p. 81-90 10 p. |
article |
5 |
Generalized component analysis: An explorative method and its application to business research
|
Bischoff, Alfred |
|
1988 |
17 |
1 |
p. 57-66 10 p. |
article |
6 |
Introduction
|
Hammann, Peter |
|
1988 |
17 |
1 |
p. 1-3 3 p. |
article |
7 |
Measuring corporate images: A review of alternative approaches
|
Dowling, Grahame R. |
|
1988 |
17 |
1 |
p. 27-34 8 p. |
article |
8 |
Patronage behavior and managerial strategy
|
|
|
1988 |
17 |
1 |
p. 115- 1 p. |
article |
9 |
Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns
|
Balderjahn, Ingo |
|
1988 |
17 |
1 |
p. 51-56 6 p. |
article |
10 |
Robustness of ordinal measures of competitive strategy variables employed in business research
|
Parasuraman, A. |
|
1988 |
17 |
1 |
p. 101-113 13 p. |
article |
11 |
Scale forms and their impact on ratings' reliability and validity
|
Böcker, Franz |
|
1988 |
17 |
1 |
p. 15-26 12 p. |
article |
12 |
Store image and the prediction of performance in retailing
|
Hildebrandt, Lutz |
|
1988 |
17 |
1 |
p. 91-100 10 p. |
article |
13 |
Structural changes in the service industry
|
Attaran, Mohsen |
|
1988 |
17 |
1 |
p. 43-49 7 p. |
article |
14 |
The use of data analysis techniques by German market research agencies
|
Gaul, Wolfgang |
|
1988 |
17 |
1 |
p. 67-79 13 p. |
article |