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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
9 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Author index |
1986 |
14 | 6 |
p. 567-568 2 p. |
article |
||
| 2 | Benefit segmentation in industrial markets |
Mariorty, Rowland T. |
1986 |
14 | 6 |
p. 463-486 24 p. |
article |
|
| 3 | Developer/adopter relationships in new industrial product situations |
More, Roger A. |
1986 |
14 | 6 |
p. 501-517 17 p. |
article |
|
| 4 | Preferences, intentions, and behavior of organizational buyers under different reward conditions |
Chambers, Terry M. |
1986 |
14 | 6 |
p. 533-547 15 p. |
article |
|
| 5 | Relationship management: Managing the selling and the buying interface |
Spekman, Robert E. |
1986 |
14 | 6 |
p. 519-531 13 p. |
article |
|
| 6 | Segmentation and communication in the industrial marketplace |
Dale Wilson, R. |
1986 |
14 | 6 |
p. 487-500 14 p. |
article |
|
| 7 | Special section on industrial marketing and purchasing strategies: Introduction |
Johnston, Wesley J. |
1986 |
14 | 6 |
p. 461-462 2 p. |
article |
|
| 8 | Subject index |
1986 |
14 | 6 |
p. 569-571 3 p. |
article |
||
| 9 | The problem-solving approach to negotiations in industrial marketing |
Graham, John L. |
1986 |
14 | 6 |
p. 549-566 18 p. |
article |
9 results found