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                             83 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 A meta-analysis of the relationship between customer participation and brand outcomes Nardi, Vinicius Antonio Machado

117 C p. 450-460
artikel
2 An integrated modelling approach examining the influence of goals, habit and learning on choice using visual attention data Blake, Miranda R.

117 C p. 44-57
artikel
3 An integrated model of city and neighborhood identities: A tale of two cities Sadeque, Saalem

117 C p. 780-790
artikel
4 An investigation into corporate trust and its linkages Sharma, Kavita

117 C p. 806-824
artikel
5 A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences Reinoso-Carvalho, Felipe

117 C p. 389-399
artikel
6 Assessing the drivers of machine learning business value Reis, Carolina

117 C p. 232-243
artikel
7 Authenticity under threat: When social media influencers need to go beyond self-presentation Audrezet, Alice

117 C p. 557-569
artikel
8 Behind the runway: Extending sustainability in luxury fashion supply chains Karaosman, Hakan

117 C p. 652-663
artikel
9 Building trust through a personal touch: Consumer response to service failure and recovery of home-sharing Lu, Lu

117 C p. 99-111
artikel
10 Calorie labeling law and fast food chain performance: The value of capital responsiveness under sales volatility Patel, Pankaj C.

117 C p. 346-356
artikel
11 Can’t leave it at home? The effects of personal stress on burnout and salesperson performance Peasley, Michael C.

117 C p. 58-70
artikel
12 Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity Sun, Yang

117 C p. 615-622
artikel
13 CEO fixed effects and inside debt compensation James, Hui L.

117 C p. 71-86
artikel
14 Chatbot e-service and customer satisfaction regarding luxury brands Chung, Minjee

117 C p. 587-595
artikel
15 Corporate branding, identity, image and reputation: Current and future trends, developments and challenges Melewar, T.C.

117 C p. 672-674
artikel
16 ‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances Singh, Jaywant

117 C p. 839-849
artikel
17 Country image appraisal: More than just ticking boxes Lopez, Carmen

117 C p. 764-779
artikel
18 Covid-19′s impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data Sharma, Amalesh

117 C p. 443-449
artikel
19 Creating and managing participative brand communities: The roles members perform Veloutsou, Cleopatra

117 C p. 873-885
artikel
20 Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites Abosag, Ibrahim

117 C p. 862-872
artikel
21 Disentangling language from ethnic preferences in the recruitment of domestic workers: A discrete choice experiment Theys, Tobias

117 C p. 144-151
artikel
22 Dynamic managerial capabilities, firm resources, and related business diversification – Evidence from the English Premier League Holzmayer, Florian

117 C p. 132-143
artikel
23 Editorial Board
117 C p. ii-vi
artikel
24 Effects of COVID-19 on business and research Donthu, Naveen

117 C p. 284-289
artikel
25 Enhancing consumer value of the co-design experience in mass customization Turner, Frances

117 C p. 473-483
artikel
26 Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products Park, Hyun Jung

117 C p. 623-628
artikel
27 Exploring digital corporate social responsibility communications on Twitter Okazaki, Shintaro

117 C p. 675-682
artikel
28 Extending the luxury experience to social media – User-Generated Content co-creation in a branded event Koivisto, Elina

117 C p. 570-578
artikel
29 Fashioning organics: Wellbeing, sustainability, and status consumption practices Fifita, 'Ilaisaane M.E.

117 C p. 664-671
artikel
30 Fashion marketing trends in social media and sustainability in fashion management Kim, Kyung Hoon

117 C p. 508-509
artikel
31 Female leadership and bank risk-taking: Evidence from the effects of real estate shocks on bank lending performance and default risk Palvia, Ajay

117 C p. 897-909
artikel
32 Good citizen, good ambassador? Linking employees' reputation perceptions with supportive behavior on Twitter Schaarschmidt, Mario

117 C p. 754-763
artikel
33 How corporate social responsibility (CSR) saves a company: The role of gratitude in buffering vindictive consumer behavior from product failures Kim, Junghyun

117 C p. 461-472
artikel
34 How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study Cowan, Kirsten

117 C p. 683-693
artikel
35 How does cultural self-construal influence regulatory mode? Lalwani, Ashok K.

117 C p. 368-377
artikel
36 How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information Yang, Jialiang

117 C p. 6-18
artikel
37 How small suppliers deal with the buyer power in asymmetric relationships within the sustainable fashion supply chain Talay, Cagri

117 C p. 604-614
artikel
38 How social capital impacts the purchase intention of sustainable fashion products Kim, Juran

117 C p. 596-603
artikel
39 How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation Lee, Eun-Ju

117 C p. 642-651
artikel
40 How virtual reality affects consumer choice Meißner, Martin

117 C p. 219-231
artikel
41 I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic Kirk, Colleen P.

117 C p. 124-131
artikel
42 Impact of Covid-19 on consumer behavior: Will the old habits return or die? Sheth, Jagdish

117 C p. 280-283
artikel
43 Influencers on Instagram: Antecedents and consequences of opinion leadership Casaló, Luis V.

117 C p. 510-519
artikel
44 Internal selling: Antecedents and the importance of networking ability in converting internal selling behavior into salesperson performance Liu, Yongmei

117 C p. 176-188
artikel
45 Interventions as experiments: Connecting the dots in forecasting and overcoming pandemics, global warming, corruption, civil rights violations, misogyny, income inequality, and guns Woodside, Arch G.

117 C p. 212-218
artikel
46 In the eye of the beholder: Cross-pollination between art-infused products and retail spaces Kim, Pielah

117 C p. 302-311
artikel
47 It pays off to be authentic: An examination of direct versus indirect brand mentions on social media Hu, Miao

117 C p. 19-28
artikel
48 Managing sustainability in the fashion business: Challenges in product development for clothing longevity in the UK Goworek, Helen

117 C p. 629-641
artikel
49 Matching luxury brand appeals with attitude functions on social media across cultures Choi, Yung Kyun

117 C p. 520-528
artikel
50 Mixed signals? Decoding luxury consumption in the workplace Lee, Saerom

117 C p. 331-345
artikel
51 Negative tweets and their impact on likelihood to recommend Barhorst, Jennifer B.

117 C p. 727-739
artikel
52 Not all that glitters is golden: The impact of procedural fairness perceptions on firm evaluations and customer satisfaction with favorable outcomes Mathur, Pragya

117 C p. 357-367
artikel
53 (Not) giving the same old song and dance: Givers’ misguided concerns about thoughtfulness and boringness keep them from repeating gifts Givi, Julian

117 C p. 87-98
artikel
54 Nurturing tourists’ ethical food consumption: Testing the persuasive strengths of alternative messages in a natural hotel setting Cozzio, Claudia

117 C p. 268-279
artikel
55 Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions Weitzl, Wolfgang J.

117 C p. 740-753
artikel
56 Real options and strategic bankruptcy Kang, Tong Hyouk

117 C p. 152-162
artikel
57 Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems Plé, Loïc

117 C p. 886-896
artikel
58 Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation Schaarschmidt, Mario

117 C p. 718-726
artikel
59 Social media monitoring: What can marketers learn from Facebook brand photos? Kaiser, Carolin

117 C p. 707-717
artikel
60 The differentiated impact of perceived brand competence type on brand extension evaluation Wang, Haizhong

117 C p. 400-410
artikel
61 The dynamics of innovation contest experience: An integrated framework from the customer’s perspective Salgado, Stéphane

117 C p. 29-43
artikel
62 The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty Ozdemir, Sena

117 C p. 791-805
artikel
63 The future of business education: A commentary in the shadow of the Covid-19 pandemic Krishnamurthy, Sandeep

117 C p. 1-5
artikel
64 The impact of service employees’ technostress on customer satisfaction and delight: A dyadic analysis Christ-Brendemühl, Sonja

117 C p. 378-388
artikel
65 The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products Aurier, Philippe

117 C p. 163-175
artikel
66 The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies Ali, Imran

117 C p. 825-838
artikel
67 The nonlinear effect of effectuation and causation on new venture performance: The moderating effect of environmental uncertainty Peng, Xue Bing

117 C p. 112-123
artikel
68 The power of lurking: Assessing the online experience of luxury brand fan page followers Kefi, Hajer

117 C p. 579-586
artikel
69 The role of brand equity in a new rebranding strategy of a private label brand Marques, Catarina

117 C p. 497-507
artikel
70 The role of corporate brand image for B2B relationships of logistics service providers in China Balmer, John M.T.

117 C p. 850-861
artikel
71 The role of corporate identity in CSR implementation: An integrative framework Tourky, Marwa

117 C p. 694-706
artikel
72 The role of live streaming in building consumer trust and engagement with social commerce sellers Wongkitrungrueng, Apiradee

117 C p. 543-556
artikel
73 The touchy issue of produce: Need for touch in online grocery retailing Kühn, Frauke

117 C p. 244-255
artikel
74 This cloud has a silver lining: Gender diversity, managerial ability, and firm performance Fernando, Guy D.

117 C p. 484-496
artikel
75 Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research Sigala, Marianna

117 C p. 312-321
artikel
76 TUTORIAL: AI research without coding: The art of fighting without fighting: Data science for qualitative researchers Ciechanowski, Leon

117 C p. 322-330
artikel
77 Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience Zollo, Lamberto

117 C p. 256-267
artikel
78 Variety is the spice of life: How much partner alignment is preferable in open innovation activities to enhance firms’ adaptiveness and innovation success? Zacharias, Nicolas A.

117 C p. 290-301
artikel
79 What drives product-service integration? An abductive study of decision-makers’ motives and value strategies Coreynen, Wim

117 C p. 189-200
artikel
80 What’s in it for me? Local employees’ anticipated career opportunities derived from firm internationalization Alvarado-Vargas, Marcelo J.

117 C p. 201-211
artikel
81 Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them? Hoffmann, Arvid O.I.

117 C p. 411-431
artikel
82 Women backing women: The role of crowdfunding in empowering female consumer-investors and entrepreneurs Groza, Mya Pronschinske

117 C p. 432-442
artikel
83 “You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands Park, Minjung

117 C p. 529-542
artikel
                             83 gevonden resultaten
 
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